Full-Time

Regional Vice President

West

Posted on 9/23/2025

JUUL Labs

JUUL Labs

1,001-5,000 employees

Regulated nicotine vaporizer devices and pods

Compensation Overview

$201k - $325k/yr

+ Equity + Performance Bonuses

Remote in USA

Remote

Must reside in the West region near a major airport; relocation to a West state is possible; preferred locations include Los Angeles, Salt Lake City, or Denver.

Category
Sales & Account Management (1)
Requirements
  • Must live within the region with proximity to a major airport
  • Ideally located in LA, Salt Lake City or Denver.
  • Must currently reside, or be willing to relocate to a state located in the region
  • Willingness to travel approximately 50% or more of the time
  • Bachelor's Degree in Business or related field.
Responsibilities
  • Build and execute the strategy for growth in your region by developing a plan and proposal and gaining alignment with key stakeholders within the commercial organization.
  • Drive performance through your commercial organization by growing door count, distribution, pricing execution, merchandising excellence, and promotional execution, while combating youth usage.
  • Continue to test & iterate on market improvements
  • Coordinate efforts with Government Affairs team on regulatory initiatives
  • Lead, train and build a team of Division Managers and Zone Managers that are responsible for leading a large team of Territory Managers on in-store execution and merchandising in addition to selling
  • Provide feedback to HQ for best in class examples and dissemination of key insights and sales performance to other
  • Perform related duties as assigned, within your scope of practice
Desired Qualifications
  • Experience as a Director Level and up sales team leader
  • Experience calling on Retail chain HQ decision makers responsible for Tobacco or Tobacco alternative categories
  • Experience managing/leading Tobacco or Tobacco alternative product distributors
  • Experience calling on Convenience Retail or Convenience Distributor Executives (CEO, COO, CMO, CFO, Etc.,)
  • 7-10+ years of progressive sales leadership experience, preferably in the highly regulated consumer products industry
  • Must have experience leading sales managers
  • Proven and demonstrated sales leadership, results oriented leadership, people leadership and strategic leadership skills
  • Strongly self-motivated to own & build projects end-to-end and succeed in a “startup environment that requires a willingness to “roll up their sleeves” to ensure success
  • Ability to influence others across functions and at multiple levels within the organization, providing ideas in a collaborative way that gets things done through others while advancing culture of collaboration and inclusivity
  • Analytical/metrics-oriented, able to think through actions in KPI terms
  • Strong 'selling' personality, able to execute on ad hoc business development
  • Curious & never satisfied with status quo - always thinking through what can be improved & acting on it
  • Excel, power-point, Salesforce, Tableau etc., excellent email / other digital communication skills

JUUL Labs creates and sells vaping devices and nicotine-containing pods aimed at adult smokers who want an alternative to traditional cigarettes. Its main product, the JUUL Device, is a regulated-temperature vaporizer that heats JUULpods to produce nicotine vapor; pods come in two nicotine strengths and various flavors. The company primarily sells online through JUUL.com, with additional availability in electronic cigarette shops and vape stores, and offers a JUUL Pass membership along with a referral program to encourage trials and savings. The company also provides free shipping on orders over $50. Compared with competitors, JUUL emphasizes a regulated vaping experience, a direct-to-consumer online channel (plus select retail presence), and incentive programs to grow its customer base. Its stated goal is to provide a healthier alternative to traditional cigarettes and help adult smokers quit or reduce tobacco use.

Company Size

1,001-5,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$16B

Headquarters

Washington DC, District of Columbia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • JUUL holds 28.7% US e-cigarette market share with revenue growth.
  • Juul 2 launch in 2023 replaces original device for compliance.
  • DC headquarters positions JUUL near FDA regulators with 650 employees.

What critics are saying

  • Altria and NJOY patent suits force JUUL redesigns within 12 months.
  • FDA denial order bans pre-2023 products, slashing market share in 24 months.
  • Altria ends noncompete, captures JUUL customers in 6 months.

What makes JUUL Labs unique

  • JUUL delivers nicotine salts via closed-system vaporizers for adult smokers.
  • JUULpods offer regulated temperature control mimicking cigarette experience.
  • JUUL Pass membership and referrals drive exclusive online sales.

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Benefits

A place to grow your career. We’ll help you set big goals - and exceed them

People. Work with talented, committed and supportive teammates

Equity and performance bonuses. Every employee is a stakeholder in our success

Boundless snacks and drinks

Cell phone subsidy, commuter benefits and discounts on JUUL products

Excellent medical, dental and vision benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Richmond Times-Dispatch
Aug 22nd, 2023
Henrico County-based Altria sues JUUL over e-cigarette patents

NJOY meanwhile is suing JUUL for patent infringement in U.S. District Court in Delaware.

VC News Daily
Dec 9th, 2022
Juul Scores $325M

SAN FRANCISCO, CA, Juul Labs has raised $325 million in an equity and debt financing.

MarketWatch
Nov 10th, 2022
Juul secures financing to avoid bankruptcy and plans to cut 30% of jobs globally

Juul Labs Inc. has secured a cash infusion from some of its early investors to stave off bankruptcy and plans to lay off about a third of its global staff,...

MarketWatch
Sep 30th, 2022
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing

Altria Group Inc. said Friday it has taken a step that extricates it from its noncompete arrangement with vaping company Juul Labs Inc., freeing both...

The Independent Newspaper
Sep 6th, 2022
Juul Labs Inc. will have issues with marketing practices on Sep 13th 22'.

(The Center Square) – Electronic cigarette company Juul will pay out $438.5 million to 33 states as part of a proposed settlement following a two-year investigation into the company’s marketing practices.

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