Music Marketing & Growth Manager

Responsibilities

SoundOn is a platform powered by TikTok to help new and independent music creators distribute their music globally. We are looking for a Music Marketing & Growth Manager who combines deep music industry knowledge with strong growth instincts, creative thinking, and hands-on execution. You understand how music reaches audiences and can identify what will help an artist or release grow. You bring knowledge of established promotion practices, along with the curiosity to challenge assumptions, test new ideas, and adapt as audiences and platforms evolve. You will own campaigns from strategy and budget planning through execution and evaluation, using audience insights, performance data, and industry partnerships to deliver meaningful results. We welcome candidates from labels, distributors, artist teams, agencies, and technology or content platforms. What matters most is your ability to identify opportunities, make sound decisions, and turn ideas into action. Responsibilities - Develop and execute music marketing campaigns tailored to each artist’s identity, music, audience, and objectives, with clear priorities and measurable outcomes. - Identify growth opportunities and performance challenges by staying close to audience behavior, cultural trends, and campaign data, recognizing both emerging momentum and barriers to growth. - Translate insights into action and experiments, testing new content angles, audience segments, and promotional approaches, responding quickly to opportunities, and scaling what works. - Manage multiple campaigns simultaneously, balancing competing priorities and maintaining speed, sound judgment, and execution quality. - Select and manage promotion channels and partners, drawing on industry contacts and finding new collaborators to secure opportunities, negotiate terms, and coordinate execution. - Own campaign budget planning, allocation, and tracking, evaluating results against objectives and costs, distinguishing short-term spikes from sustained audience growth, and reallocating resources as performance and opportunities evolve. - Communicate results and recommendations clearly, explaining key decisions, performance, learnings, and next steps to internal teams and partners.

Qualifications

Minimum Qualifications: - Campaign strategy and execution experience: A proven track record in music marketing or promotion, with direct ownership of campaigns from planning through delivery and measurable results. - Audience insight and growth problem-solving experience: Deep knowledge of the Brazilian music market and evidence of identifying audience opportunities or diagnosing growth challenges using data and market context. - Experience in experimentation and adaptability: Experience testing ideas beyond established promotion playbooks, with the ability to explain what you tested, what you learned, and how it changed your approach. - Promotion expertise and partnership execution experience: Strong understanding of established and emerging promotion channels, with the ability to find and evaluate partners, negotiate opportunities, and deliver effective collaborations. An existing network of relevant industry contacts is a plus. - Budget management and performance evaluation: Experience managing marketing budgets, tracking spending, and assessing campaign effectiveness against objectives and costs, using data and sound commercial judgment to guide investment decisions. - Proficiency in English is required. Please submit your resume in English for consideration. Preferred Qualifications: - Clear communication: The ability to explain campaign performance, decisions, and recommended next steps clearly and concisely. - Experience combining established music promotion methods with digital marketing, audience development, or emerging channels. - Experience in a technology or content platform environment, or evidence of applying structured analysis and experimentation within a music business. - Relevant relationships with PR agencies, media, curators, creators, or other promotional partners in Brazil.

Job Information