Senior Copywriter

Company description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways. No more guesswork. No more waste.

Just content that works, working a lot harder.

Overview

Title: Senior Copywriter

Location: Johannesburg, South Africa

Reporting to: Creative Director

The Senior Copywriter plays a crucial role in crafting compelling and engaging content that speaks to and resonates with target audiences across various platforms. As a skilled wordsmith, you will be responsible for producing clear, original copy for digital platforms, print materials, advertisements, and more.

Your work will help shape the brand narrative and drive audience engagement.

Responsibilities

CONTENT CREATION

• Produce high-quality, original written content for a range of mediums including websites, social media, articles, emails, videos and more.
• Tailor content to fit the tone and style appropriate for each platform while ensuring alignment with brand voice and messaging.
• Be comfortable in writing content across complex legal & regulatory landscapes
• Adapt copy & campaign strategic messaging from global campaigns to market relevant executions.

RESEARCH & STRATEGY

• Conduct thorough research to understand clients' products/services, target audiences, and competitive landscape.
• Leverage insights gained from research to develop informed and effective writing strategies that meet client objectives.

EDITING & QUALITY ASSURANCE

• Review and edit copy for clarity, grammatical accuracy, and consistency, ensuring all content adheres to brand style guidelines.
• Implement feedback from stakeholders and make necessary revisions while maintaining quality standards.

SEO INTEGRATION

• Integrate SEO best practices into digital content to enhance search engine visibility and drive organic traffic.
• Stay up-to-date with the latest SEO trends and algorithm updates to continuously improve web content performance.

COLLABORATION & COMMUNICATION

• Work closely with marketing, design, and strategy teams to ensure cohesive messaging and branding across all materials.
• Communicate effectively with clients, understanding their needs and conveying complex information in a clear, concise manner.

QUALITY ASSURANCE:

• Review, receive and implement feedback from Creative Director on projects, to maintain quality and consistency.
• Ensure final creative products meet client expectations and brand standards.

Qualifications

• Proven experience in a content writing or copywriting role, with a strong portfolio showcasing diverse writing samples.
• Excellent command of the English language, including grammar, punctuation, and style.
• Familiarity with SEO principles and experience in integrating them into web content.
• Strong research skills and the ability to assimilate diverse information quickly.
• Proficient in using writing and editing tools, as well as content management systems.

Skills

• This role requires a visionary thinker with the ability to inspire and lead creative teams while balancing client needs and brand objectives.
• The ideal candidate is a proactive problem-solver with a keen eye for detail and a passion for creative excellence.
• Flexibility and adaptability are crucial, as the Senior Copywriter will navigate complex projects and dynamic market conditions.

Additional information

Publicis Groupe Africa is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.

All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups. Interested candidates must please submit a concise CV including a link to your portfolio if necessary. Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.