Associate Principal - Insights & Measurement, Analytics & Insights

Description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising. Amazon Ads offers unique advertising products, enterprise ad tech and a rich array of unique creative, format and measurement solutions. We believe that advertising, when done well, can connect the right brands with the right consumers while delivering holistic value.

This is an individual contributor role and is a key member of the analytics and insights team within the locale. You will work extensively with ad sales, product and retail teams to help advertisers optimize and grow their investments on Amazon. This is not a backend role. You will actively participate in customer meetings, as the subject matter expert on insights & measurement, and leverage Amazon’s rich array of insights and measurement solutions to deliver media strategies.

Key job responsibilities
Establish and advance relationships with senior marketing decision makers (e.g. senior director, c-level) by positioning yourself as go-to expert in at least one advanced analytical area of advertising.

Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights

Develop expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data-driven insights to our advertisers

Advocate for data-driven decision-making and guide advertisers to implement recommended solutions

Write internal documents with strategic recommendations that influence the direction of our products or working mechanism with internal stakeholders

Actively scale your analyses to other categories or locales through AI native solutions

Mentor and grow junior team members on functional competencies within your domain

A day in the life
No two days at Amazon are the same. You will have the flexibility to work with your stakeholders and define a book of business that will maximize your impact on the customers. At any given day, you might find yourself running an intricate analysis to influence a key advertiser decision, presenting at a sales-led event or trying to influence our product/engineering team to pilot a new measurement solution.

About the team
The Analytics & Insights Team (A&I) sits within Amazon Ads. We’re a sales enablement group, responsible for developing actionable and innovative insights, which will help our sales team prove the value of Amazon Ads to our advertisers and partners.

Basic Qualifications

- Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field
- Experience in advanced SQL & ability to write complex queries from scratch from multiple tables
- Experience translating technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders
- Experience in customer segmentation, customer behavior analysis, data science modeling using Python.
- Experience in advanced SQL & ability to write complex queries from scratch from multiple tables
- Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution
- Experience in a customer facing role, translating technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders
- Experience leveraging GenAI responsibly to innovate on a solution or improve efficiency of existing workflows

Preferred Qualifications

- 10+ years of total work experience
- Master’s degree in marketing, advertising, business, economics or statistics
- Experience working with senior advertiser or agency stakeholders

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.