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Rules Cube

Pega-driven digital transformation and strategy consulting

Business Development Generalist - B2B Sales

Full-Time
No salary listed
Junior
Remote in Canada
Remote
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • Experience in lead generation, sales, or business development using dedicated channels.
  • Proven experience working with Sales Hub, Salesforce, or similar customer relationship management systems.
  • Experience in sales or demand generation within the financial industry.
  • Hands-on experience with market analysis and defining strategies to target new accounts, develop business, and create new opportunities.
  • At least 2 years of experience using search engines and research strategies.
  • Strong listening, phone, and writing skills.
  • Ability to create and present technical solutions in PowerPoint to prospects and customers relevant to their industry or target market.
  • Solid experience with project management processes and tools, including the ability to manage multiple projects efficiently.
  • Ability to learn, remain self-motivated and proactive, and pursue achievement.
  • Curiosity and ability to assimilate and understand new concepts quickly.
Responsibilities
  • Discover and identify new leads during the first sales stage by searching, connecting, and managing prospects.
  • Contact prospects to establish relationships and develop new opportunities.
  • Nurture leads until they can be converted into sales opportunities and transferred to the sales executive.
  • Build, maintain, and forecast the prospect pipeline; update the customer relationship management system on progress and ensure data quality.
  • Use cold calling, email marketing, social media, and other relevant channels to research and identify new business opportunities in Canada and internationally.
  • Conduct SPIN selling by identifying potential clients’ key business questions, pain points, and products that qualify to support their business needs.
  • Qualify and score leads by assessing product fit, urgency, and budget availability.
  • Evaluate the success of activities and recommend improvements.
  • Work closely with the sales executive to identify the right leads and the best way to approach them.
Desired Qualifications
  • Experience in business-to-business sales.
  • Experience with Contact Center.
  • Technology background.

About the company

Rules Cube is a consulting firm that focuses on digital transformation and strategic management, leveraging deep Pega expertise to guide clients through transformation initiatives and connect business needs with technology. It employs multiple Pega-certified architects (LSA, SSA, SA) to deliver process optimization and enterprise architecture, working across Toronto and Peru. Their approach centers on implementing Pega-powered solutions to streamline processes, align business and IT, and drive measurable changes for clients. What sets Rules Cube apart is its explicit specialization in Pega and its multi-office presence with a breadth of certified architects at all levels, enabling end-to-end transformation programs. The company's goal is to help clients execute digital transformation projects effectively by bridging the gap between business strategy and technology implementation.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2013

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Simplify's Take

What believers are saying

  • July 2026 dynamic case management shows active product investment and fresh marketing.
  • September 2026 site updates add AI products across onboarding, AML/KYC, and ERP.
  • Yellowtail praises six-week delivery, signaling faster enterprise sales in regulated industries.

What critics are saying

  • Rules Cube discloses no public funding or revenue, masking traction and runway.
  • Pega, low-code, and cloud workflow vendors commoditize this niche through 2026.
  • If Yellowtail underdelivers, Rules Cube stays a tiny vendor and loses relevance.

What makes Rules Cube unique

  • Rulecube bundles business rules, APIs, and workflows into one engine.
  • September 2026 docs add versioned rulesets for products, fiscal years, and customers.
  • Yellowtail exclusively distributes Rulecube in financial services, giving a niche channel.

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