Regional Marketing Director

Overview

Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.

Responsibilities

• Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
• Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
• Manage and help complete marketing assignments for community management transitions and collect all digital assets.
• Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
• Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
• Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS’.
• Ensure data accuracy in Property Management Software systems and make updates as necessary.
• Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
• Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
• Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.  
• Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
• Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
• Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
• Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My
• Business, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department.
• Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
• Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
• Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
• Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
• Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
• Continually research and make recommendations on new opportunities and marketing channels in the local market.
• Attend company meetings and industry education conferences.

Qualifications

• Multifamily marketing experience preferred.
• BA / BS degree strongly preferred.
• Must have previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Must be willing to work flexible hours/days/weekends when needed.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.
  

Benefits

Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.

Typical base salary depending on experience: $120,000 annually USD