Trade Marketing Coordinator - Field Force Manager
No salary listed
Mid
San José Province, San José, Costa Rica
In PersonRequires travel within the assigned area and visits to various points of sale.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- Studies in Marketing, Business Administration, Sales, or related areas.
- Three years of experience in mobile-device sales or similar positions leading sales teams.
- Communication and negotiation skills.
- Availability to travel within the assigned area.
- Own vehicle.
- Availability to work flexible schedules and visit various points of sale.
Responsibilities
- Lead and manage the team of supervisors and sales force under the role's responsibility to achieve sales objectives across distribution channels.
- Participate in recruiting, selecting, and hiring team members to ensure they are prepared and aligned with company objectives and project expectations.
- Set team performance objectives based on sales goals, monitor progress through reports and indicators, and conduct periodic performance evaluations.
- Define the detailed promotion calendar and oversee logistics from storage through distribution and setup; coordinate and approve team visit plans, routes, and activities.
- Conduct regular follow-ups through visits and meetings to ensure team members fulfill their responsibilities and identify opportunities to adapt strategies and improve point-of-sale results.
- Evaluate market information collected by the team, adjust strategies, improve point-of-sale results, and report progress periodically as assigned.
- Establish, communicate, and enforce company policies, procedures, and quality standards across the activities of the assigned personnel.
- Provide ongoing support and advice to team members to improve their leadership and management skills.
- Lead training sessions and instruct the team, identify training and development needs, and implement corresponding training plans.
- Manage and resolve conflicts among team members, suppliers, and other stakeholders.
- Promote teamwork and collaboration within the assigned team and participate in other priority projects or activities that support area or company objectives.
- Manage the budget and inventory of materials and resources, and regularly report project status to stakeholders.
- Create and maintain strong relationships with clients and key stakeholders.
- Provide customer assistance and service, understand the needs and preferences of customer segments, and adapt strategies and tactics accordingly.
- Identify new business and cross-selling opportunities with existing customers.
- Develop and execute customer-retention strategies to minimize churn and maximize customer lifetime value.
- Conduct market research and analyze customer information to identify emerging trends and needs.
- Implement and monitor channel strategies to optimize distribution and maximize sales.
- Manage relationships with distributors, wholesalers, and other channel partners.
- Coordinate with channel partners to support supply-chain operations and effective inventory control.
- Conduct market research and analyze channel information to identify emerging trends and opportunities.
- Collaborate with cross-functional teams to develop and execute effective point-of-sale marketing programs.
- Monitor channel performance and adjust strategies and tactics as needed.
Desired Qualifications
- Experience in marketing consumer electronics products is valued.
About the company
GomezLee Marketing runs store marketing campaigns for consumer goods and electronics brands across Latin America and the Caribbean. Its teams bring products to shoppers through demonstrations, tastings and samples, and organize promotions that encourage purchases without cutting shelf prices. The agency combines campaign design with execution in stores, while its reporting tools show clients what is happening at the point of sale and how their sales are changing. Brands buy these services to put their commercial plans into practice across retail stores and distribution channels. Founded in 1990, GomezLee Marketing is headquartered in Santo Domingo, Dominican Republic.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santo Domingo, Dominican Republic
Founded
1990
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Simplify's Take
What believers are saying
- Supervisors get operating responsibility: GomezLee Marketing's El Salvador posting combines team instruction, budget control and distributor relationship management.
- GomezLee Marketing documents staff development locally: its Guatemala human resources role coordinates onboarding, training needs and team development plans.
- Regional clients get consistent delivery: GomezLee Marketing sells a common execution standard across its country operations.
What critics are saying
- Field leadership requires mobility: GomezLee Marketing's San Salvador supervisor role requires a personal vehicle, regional travel and flexible hours.
- Some GomezLee Marketing assignments are brief: its Honduras recruiter role specifies one month under a professional-services contract.
- GomezLee Marketing's field application involves an outside supplier: its website directs clients to eLeader's separate platform.
What makes GomezLee Marketing unique
- GomezLee Marketing trains dedicated store specialists: its Retail Pros work under a defined execution and performance-management system.
- GomezLee Marketing runs reward programs end to end: its service covers design, administration and the digital platform.
- GomezLee Marketing targets store salespeople: Brand Fans programs encourage electronics and appliance recommendations at retailers.
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