Marketing Manager

About Nettwerk Music Group

Founded in 1984, Nettwerk Music Group is a leading global independent record label with a legacy of purpose-driven innovation. We nurture a diverse roster of artists within fan-connected communities, helping artists cultivate deeply engaged audiences to build sustainable, long-term careers in the ever-evolving music industry.

Headquartered in Vancouver, Nettwerk's hybrid workforce operates from strategic hubs in Los Angeles, London, Hamburg, Eora / Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond. With a wealth of cross-market expertise, our unified global team creates impactful, culturally resonant music experiences that transcend borders. 

Role Summary

The Manager, Marketing plays a key role in shaping and delivering global campaigns for a diverse roster of artists. You’ll help craft long-term strategies that spark fan engagement, build communities, and drive successful releases—working closely with artists, artist management and a suite of departments across the business to deliver on key campaign objectives.

In this role, you’ll drive strategy and lead audience and consumption growth initiatives across a mix of digital, social and traditional channels, ensuring every campaign reflects both the creative vision and global opportunity of each artist. We’re looking for someone who thrives on collaboration, brings fresh ideas to the table, and is excited to inspire fan connections and grow audiences worldwide.

Role Responsibilities

Campaign Strategy & Global Execution

• Designing and implementing comprehensive, cross-channel marketing strategies (digital, social, influencer, paid media, and traditional) tailored to unique artist brands.
• Adapting global campaigns for hyper-local impact across key international markets and time zones.
• Translating creative artist visions into actionable, milestone-driven release roadmaps.

Audience Growth & Fan Engagement

• Building targeted digital and social initiatives that expand reach, deepen fan loyalty, and cultivate active fan communities.
• Identifying emerging content trends and leveraging creator, influencer, and partner networks to boost cultural visibility.
• Applying audience insights and behavioral trends to continuously test, optimize, and uncover new growth pathways.

Data-Driven Performance & Financial Management

• Analyzing streaming, digital, and fan behavior analytics via tools like Tableau to evaluate campaign health and derive actionable recommendations.
• Managing digital advertising spend and campaign budgets to ensure high-return investments.
• Measuring cross-channel KPIs and translating raw metrics into clear performance updates for key stakeholders.

Cross-Functional Collaboration & Stakeholder Management

• Serving as a primary liaison and direct communicator between artists, management teams, and internal global departments.
• Navigating multi-market, cross-time-zone team dynamics to maintain cohesive messaging and campaign alignment.
• Proactively identifying early campaign roadblocks, driving practical problem-solving, and managing diverse project priorities.

Role Requirements

• 2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns.
• Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
• Extensive experience with social media platforms, streaming services, and audience analytics tools.
• Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
• Proficiency in creative and video editing software
• Sense of urgency and responsiveness in managing tasks and challenges.
• Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
  
  

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.