Full-Time

Director – Product Marketing

Security

Posted on 8/29/2024

Fastly

Fastly

1,001-5,000 employees

Edge cloud computing services provider

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$211.4k - $264.2kAnnually

+ Equity + Bonus

Senior, Expert

San Francisco, CA, USA

Hybrid role requiring in-office presence 2-3 days per week.

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Looker
Requirements
  • 12+ years of high tech product marketing experience with 3+ years of management experience
  • Infrastructure software product marketing experience a must - application security, cloud security, and experience supporting a platform offering all a strong plus
  • Excellent written and verbal communication skills with the ability to communicate effectively with senior leadership, analysts, and a highly technical customer base
  • Prior experience translating technical concepts and descriptions into compelling value propositions for different audiences; ability to see through buzzwords and distill differentiators into clear, concise prose
  • Ability to think creatively and come up with novel concepts for engaging customers; willing to try bold experiments to learn and iterate
  • Ruthless focus on empirical evidence to evaluate efficacy and optimize for ROI on efforts
  • Ability to use infrastructure software products 'hands-on' and support GTM efforts as a user tester
  • Understanding of complex enterprise sales cycles and B2B SaaS packaging
  • Proven track record of execution on key initiatives/programs
  • Proficiency in Marketo, Salesforce & reporting tools like Looker
  • Bachelor's degree in Marketing, Communications, Business, or a related field
Responsibilities
  • Work with key stakeholders to create a go-to-market strategy that drives accelerated growth across Fastly’s security portfolio with tangible success outcomes
  • Develop a deep understanding of our target audience (goals, constraints, responsibilities), key pain points, Fastly’s unique value propositions, and the competitive landscape
  • Empathize with and understand the technical, 'on-the-ground' challenges our customers face, communicating the value of our security portfolio through the customer’s perspective and in their language
  • Lead your team in creating messaging, collateral, and sales training while continually iterating to improve. Provide meaningful guidance and feedback on your team’s work while also owning core deliverables yourself
  • Work with our Content Marketing and Corporate Communications teams to support ongoing thought leadership initiatives for security
  • Partner closely with our Analyst Relations team to build and deliver compelling analyst pitches while also driving responses for tier one analyst surveys
  • Work with technical experts across our Product Management and Security Research teams to build consumable content that resonates with a highly technical audience
  • Partner with our Marketing Operations team to monitor and report out on the success of our security go-to-market efforts on a quarterly basis, driving provable improvements on an ongoing basis
  • Coach, mentor and develop your team

Fastly provides edge cloud computing services that process data closer to users, reducing delays and improving application speed. It serves various clients, including media companies and e-commerce platforms, through a subscription-based model that charges based on service usage. Key features include the Edge Compute Language for running custom code at the network's edge and API services for easy integration. Fastly aims to lead in the edge cloud computing market by enhancing content delivery and data processing for businesses.

Company Stage

IPO

Total Funding

$251.9M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

5%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for edge computing boosts Fastly's market potential.
  • 5G technology rise enhances demand for Fastly's low-latency services.
  • Growing e-commerce sector aligns with Fastly's fast and secure content delivery.

What critics are saying

  • Increased competition may erode Fastly's market share.
  • Securities class action lawsuits could damage Fastly's reputation.
  • Rapid tech evolution may increase Fastly's R&D costs.

What makes Fastly unique

  • Fastly's edge cloud platform reduces latency by processing data closer to users.
  • The company offers robust API tools for seamless integration into client applications.
  • Fastly's partnerships with open-source communities enhance its developer ecosystem integration.

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