A diploma or degree in Graphic Design, Digital Media, or a related visual arts discipline from a recognized post-secondary institution is required.
Two to three years of professional graphic design experience in an agency or in-house setting.
High proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop.
Knowledge of file preparation, print production specifications, and digital dimensions.
Ability to learn and follow brand guidelines, take direction, and contribute to team brainstorming and problem-solving.
A strong online portfolio showcasing typography, versatile layouts, and real-world brand executions across print and digital media.
Equivalent experience may be demonstrated through documented freelance design, self-directed client projects, managing brand assets for small business ventures, or managing digital production workflows using professional design tools, together with a verified portfolio demonstrating technical file preparation and visual composition.
Responsibilities
Design trackside signage, premium event menus, suite branding, and guest experience collateral across Woodbine and Woodbine Mohawk Park.
Design event signage, promotional graphics, and weekly e-newsletters to engage handicappers and racing fans.
Produce email campaigns, social media assets, digital advertisements, and animated GIFs or motion graphics for major events.
Maintain and evolve the visual identity across print, digital, and environmental touchpoints.
Adapt, resize, and produce digital and print assets, including menus, e-newsletters, display advertisements, social media graphics, signage, and web collateral, in accordance with brand style guides.
Assist in producing marketing collateral for major events, including motion graphics, animated GIFs, and large-format environmental signage.
Maintain visual integrity across channels and sub-brands, and perform peer reviews and quality assurance on layout and typography.
Create animated GIFs and, where skills permit, animation reels for cross-functional platforms.
Deliver clean, production-ready creative assets on tight timelines.
Desired Qualifications
HTML, CSS, and content management system email design experience is a plus.
A NEW BREED OF ENTERTAINMENT
With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY
Hospitality & On-Site Experience: Bring our venues to life by designing trackside signage, premium event menus, suite branding, and guest experience collateral across both Woodbine and Woodbine Mohawk Park.
Wagering & Racing Activations: Design high-converting event signage, promotional graphics, and weekly e-newsletters that keep core handicappers and casual fans engaged with our racing product.
Communications & Digital Marketing: Collaborate with Communications and Marketing to produce engaging email campaigns, social media assets, dynamic digital ads, and animated GIF/motion graphics for major event pushes.
Brand Consistency: Evolve and protect the visual identity of Woodbine and Woodbine Mohawk Park across print, digital, and environmental touchpoints.
Creative Agility: It’s a collaborative environment, that means jumping on real-time projects and delivering clean, production-ready assets on tight timelines.
KEY ACCOUNTABILITIES
Production & Design Execution: Adapt, resize, and produce digital and print creative assets (menus, e-newsletters, digital display ads, social media graphics, trackside signage, and web collateral) adhering to brand style guides
Campaign & Event Support: Assist in building marketing collaterals for major event showcases (e.g., The King's Plate, Pepsi North American Cup) including motion graphics, animated GIFs, and large-format environmental signage
Brand Stewardship & Quality Control: Maintain visual integrity across all channels for Woodbine, Woodbine Mohawk Park, and sub-brands, performing peer reviews and quality assurance on layout and typography
Animation Design – creating elevated animated gifs, or if skills available, animation reels for cross functional platforms.
QUALIFICATIONS
Education: Diploma or Degree in Graphic Design, Digital Media, or related visual arts discipline from a recognized post-secondary institution.
Experience: 2–3 years of professional graphic design experience (agency or in-house). A degree or diploma in Graphic Design from a recognized institution is required.
Toolkit Master: Highly proficient in Adobe Creative Cloud (InDesign, Illustrator, Photoshop). HTML/CSS/CMS email design is a plus.
Detail-Obsessed: You know file prep, print production specs, and digital dimensions inside and out.
Adaptable & Collaborative: You take direction with ease, learn brand guidelines quickly, and love contributing to team brainstorming and quick problem-solving.
Portfolio Ready: You have a strong online portfolio showcasing clean typography, versatile layout skills, and real-world brand executions across print and digital.
Documented freelance design experience, self-directed client projects, managing brand assets for small business ventures, or managing digital production workflows using professional design tools (Adobe Suite, Figma, Canva Pro) along with a verified portfolio demonstrating equivalency in technical file prep and visual composition.
Reason for vacancy: New role
Salary range: The target hiring salary range for this position is $50,000 to $55,000 CAD. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role.
We use AI-powered resume screening software to help identify qualified candidates based on the criteria in this job posting. All applications prioritized by the system are subsequently reviewed by our hiring team to ensure a fair and human-centered selection process
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Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.