Lead Campaigns / Marketing Manager

About This Role

At GetGo, our vision is to build a world where everyone can move around freely and sustainably. As we continue to expand our geographic reach and champion sustainability, we are looking for those ready to join us on a ride in creating a meaningful future of mobility.

This role is vital in managing marketing and communication campaigns across GetGo Carsharing, ZipZap Car Subscription, and other brands within the GetGo Technologies group to drive growth and business expansion.

This is a 6 months contract (maternity cover) role.

What Makes You A Great Fit

• Experience: At least five (5) years of experience managing multi-channel marketing campaigns (digital and offline).
• Strategic Campaign Management: Proven ability to plan, execute, and optimize multi-channel campaigns across digital, social, and CRM platforms.
• Data-Driven Mindset: Strong skills in utilizing data for problem-solving and evaluating campaign effectiveness.
• Technical Expertise: Proficiency in analytics and BI tools (e.g., Google Analytics, Power BI) to track and measure performance against KPIs and familiarity with marketing automation platforms (e.g., CleverTap, Braze), ad platforms (e.g., Meta, Google Ads) and project management platforms (e.g., Asana) will be a significant plus. 
• Innovation Leader: Experience using AI tools (e.g., Gemini, N8N) to streamline workflows and enhance marketing effectiveness.
• Effective Communication: Strong ability to persuade internal and external stakeholders and drive cross-functional alignment.
• Strong personal alignment with our GetGo Values: 
  • Driven by Purpose
  • Stay Curious and Humble
  • Collaborate with Empathy
  • Make it Better 
  • Get It Going!

How Will You Make an Impact

• Design and execute a comprehensive, multi-channel campaign calendar that aligns with core business objectives and brand awareness goals.
• Lead the end-to-end management of the campaign lifecycle, from initial conceptualization and briefing to final rollout and data-driven performance analysis.
• Collaborate with data science and analytics teams to translate complex data into actionable insights, continuously optimizing campaigns for maximum ROI.
• Manage budget and resources by developing forecasts, ensuring adherence, and justifying spend to maximize return on investment.
• Source and negotiate with marketing partners, including influencers and media agencies, overseeing deliverables to ensure high-quality support for campaign goals.
• Implement user segmentation strategies to deliver personalized and contextually relevant marketing communications across all touchpoints.
• Champion marketing innovation by adopting AI tools to enhance team productivity.

About GetGo Technologies

GetGo Technologies is a Singapore headquartered technology-enabled mobility group on a mission to empower communities with accessible and sustainable mobility through GetGo Carsharing and ZipZap Car Subscription. GetGo Carsharing is Singapore’s largest and fastest growing carsharing service, with 3,000 vehicles over 1,700 locations islandwide, serving a community of over half a million users, 24/7. ZipZap Car Subscription is a car subscription service that aims to redefine longer-term personal car access through flexible, all-inclusive subscriptions.