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TikTok

Short-form video platform with ads

Creator Manager - Health

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USAIn-person

About the Job

Requirements

  • At least 3 years of experience in e-commerce business.
  • A track record of delivering and exceeding sales, gross merchandise value (GMV), or other commercial goals.
  • Familiarity with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.
  • Strong connections with brands and distributors are preferred.

Responsibilities

  • Develop and execute creator growth and ecosystem strategies for the Health category, focusing on scalable gross merchandise value (GMV) and creator penetration growth.
  • Own end-to-end strategic initiatives across creator growth, agency partnerships, creator education, and ecosystem operations, from problem identification and strategy development through execution and performance tracking.
  • Manage and grow relationships with Health creators and creator agencies, including creator incubation, performance management, and long-term partnership development.
  • Analyze creator, content, and commerce performance data to identify growth opportunities, operational gaps, and category insights.
  • Drive creator incubation strategies, including creator segmentation, partnership models, and scalable operational programs.
  • Improve creator-to-seller matchmaking efficiency through operational optimization, process design, and ecosystem tooling.
  • Partner cross-functionally with category, product, strategy, and operations teams to drive ecosystem initiatives and solve complex business problems.
  • Lead creator education initiatives around content strategy, livestreaming, platform best practices, and compliance.

Desired Qualifications

  • Strong interpersonal and negotiation skills.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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