Growth Lead Acquiring & Baas

What You’ll Do:

• Develop and execute advanced multichannel campaigns across performance marketing, brand and events
• Plan and manage Google PPC campaigns, optimizing for maximum conversion
• Lead SEO initiatives to enhance organic search rankings and drive traffic to our Payments and BaaS offerings, using data-driven keyword strategies and content optimization
• Forge and maintain strong relationships with key influencers in the fintech and payments industry to amplify our brand reach and credibility
• Collaborate with the sales and product development teams to ensure marketing strategies align with business goals and customer needs
• Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth
• Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing
• Collaboration and Integration: Work closely with other marketing and sales teams to ensure PPC campaigns are aligned with broader marketing strategies and company goals
• Market and Competitor Analysis: Keep abreast of industry trends, competitor strategies, and market changes to adapt and optimize PPC campaigns accordingly
• Long-Term Strategy Development: Contribute to the long-term strategy, including testing new platforms and technologies to stay ahead of the curve.

Who You Are:

• Minimum of 8 years in marketing, with a significant focus on both digital and offline strategies, ideally within the payments or fintech sectors. Proven ability to drive results across diverse marketing channels.
• Demonstrated leadership experience, with at least 3 years overseeing integrated marketing teams and campaigns. This includes managing and executing strategies across digital platforms as well as offline initiatives such as events, partnerships, and experiential marketing.
• Certifications: Google Ads, Bing Ads, or other relevant PPC certifications are desirable but not required SEO Understanding: A solid grasp of SEO fundamentals and how they complement PPC to enhance overall digital marketing efforts
• Creative Design: Basic skills in creative design for ad creation and landing page optimization are beneficial
• Project Management: Proficiency in project management tools and methodologies, with the ability to lead and manage campaign projects effectively
• Analytical Skills: Exceptional ability to analyze data, interpret metrics, and make informed decisions to optimize campaign performance
• Communication Skills: Strong written and verbal communication skills for crafting compelling ad copy and presenting campaign results
• Attention to Detail: Meticulous attention to detail with the capacity to juggle multiple campaigns and deadlines

Required Qualifications or Skills:

• Bachelor’s or Master’s degree (Marketing, Business, or related fields desired but not necessary)
• Deep understanding of digital marketing channels, with specialized skills in Google PPC, SEO, and influencer marketing
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Platform/Software Experience:

• Expertise in Google Ads for PPC campaigns, with a track record of optimizing for high ROI
• Deep knowledge of Salesforce and sales pipeline management
• Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for comprehensive keyword research, competitor analysis, and SEO tracking
• Experience with influencer marketing platforms and tools for identifying, engaging, and measuring influencer campaign success.

What We offer:

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 (Saturday and Sunday days off)
• A team of top international professionals to learn from
• Multicultural working environment