Account Director

Ansira appoints Karlyn Bentley as Executive Vice President, Client Growth. Jul 21, 2026, 14:00 ET Bentley joins the executive team after more than 15 years of leadership at Ansira ST. LOUIS, July 21, 2026 /PRNewswire/ - Ansira Partners, Inc. ("Ansira"), the platform of record for brand-to-local ecosystems, today announced the promotion of Karlyn Bentley to Executive Vice President, Client Growth. Bentley reports to Chief Revenue Officer Amalia Thomas and will lead strategic client partnerships and growth initiatives across Ansira's wide range of client verticals including automotive, financial services and insurance, food and beverage, health and medical, travel and hospitality, manufacturing, retail, technology, and telecommunications. "Karlyn has consistently demonstrated exceptional leadership, commercial discipline, and an unwavering commitment to our clients," said Thomas. "Over the past 15 years, she has cultivated trusted relationships with some of our largest clients, delivered meaningful growth, and developed teams that drive results. Her proven ability to lead complex portfolios and strengthen partnerships makes her the right leader to guide our client growth organization as we continue to expand our impact and deliver value for our clients." Bentley joined Ansira in 2010 via acquisition and has since advanced through a series of leadership roles, earning a reputation for building trusted client partnerships, fostering cross-functional collaboration, driving operational excellence, and developing high-performing teams. She most recently served as Group Senior Vice President of Client Partnership where she led organic growth initiatives across one of Ansira's most complex and highly regulated portfolios spanning technology, telecommunications, financial services and insurance, and healthcare, together representing 25% of the company's annual revenue. In her new role, Bentley will continue to focus on strengthening client relationships, identifying growth opportunities, and ensuring Ansira delivers the strategic guidance, technology, and services clients need to navigate an increasingly complex marketing landscape. "I'm honored to continue my career at Ansira and lead a team that plays such a critical role in our clients' success," said Bentley. "Throughout my time here, I've seen firsthand the impact we can make when we combine deep industry expertise, strong partnerships, and innovative technology to help brands grow. I look forward to working alongside our clients and commercial teams to identify new opportunities, strengthen relationships, and continue delivering meaningful business outcomes." Ansira is backed by Truelink Capital, a private equity firm based in Los Angeles. ABOUT ANSIRA Ansira is the platform of record for brand-to-local ecosystems, purpose-built to solve the challenges of fragmented and complex sales and marketing networks. Headquartered in St. Louis, Missouri, the company combines AI-infused technology, closed-loop analytics, and the expertise of 1,300+ team members to connect 500+ brands and over a million partners. Ansira provides end-to-end solutions, from dynamic content and localized experiences to funds and incentive management, empowering brands to build trust, drive measurable growth, and simplify operations across their ecosystem. For more information on Ansira visit Ansira.com or LinkedIn. ABOUT TRUELINK CAPITAL Truelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the industrials and business services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Learn more at: www.truelinkcap.com. SOURCE Ansira

The flexible platform: simplify, unify, and scale channel marketing. May 6, 2026 Table of contents Unleash hyper-local activation and address every aspect of channel marketing I hear some version of the same challenge every week. A brand that's been growing consistently starts to see softness. The instinct is to look at the strategy. But when you dig in, the strategy is sound. The gap is almost always in how well the brand is enabling its local partners to actually execute it. I spend most of my time with clients who are navigating exactly this challenge. And across industries the same questions come up: * How do you empower partners to market effectively without losing brand control? * How do you reduce the marketing complexity that's slowing you down? * How do you turn a channel marketing platform from a cost center into a growth engine? After years of those conversations, a few answers have become clear. Most organizations don't have a technology problem. They have an integration problem. Redundant point solutions. Homegrown tools that live in one corner of the organization and nowhere else. Enterprise software that doesn't talk to other platforms. Each of these compounds into what Ansira likes to call a fragmentation tax: invisible costs paid daily in wasted spend, slower execution, and missed demand. In a commissioned study conducted by Forrester Consulting on behalf of Ansira, 67% of marketers surveyed said a benefit of an integrated, holistic partner management platform would be increased revenue. In addition, 55% of marketers also said increased efficiency and time savings. The numbers track with what I see in client offices every week. The fragmentation tax is real - and most organizations are still paying it. If this problem sounds familiar, peel back your tech layers and start with understanding what your local partners actually experience when they try to use your channel marketing platform. The best channel marketing platforms make complexity invisible. The standard is simple: a franchisee or local operator should be able to log in at the end of a long day, do what they need to do, and move on without thinking about the experience at all. That sounds simple but is extraordinarily difficult to build. The brands doing this well have invested in making the hard things invisible - data integrations, brand governance, compliance guardrails, co-op fund management - so that what the end user sees is a clean, intuitive interface that guides them toward action. They access a single platform that surfaces the right assets, the right campaigns, and the right guidance, all before they have to ask. Self-serve isn't just great for user experience - it's great for driving growth. When local partners can execute independently and confidently, they do it more often. That's more campaigns in market, more traffic, and more sales for your organization. Listening is a strategy, not a nice-to-have. The platforms that keep getting better share one trait: feedback is treated as infrastructure, not as an afterthought. That means building multiple listening channels but also behavioral data that measure the important questions like: * Where are users searching? * Where do they drop off? * When does a task end with a call to customer service instead of a completed campaign? User behavior tells you things users won't say. It also means extending the feedback loop beyond the platform itself. Field sales teams, regional leaders, account managers - these are its ears on the ground. When the same friction point surfaces across multiple regions, that's a signal. The organizations that build systems to catch those signals early are the ones that stay ahead of user needs instead of reacting to them. End users should be the loudest voice in your listening strategy. There are no shortcuts in integration. One of the most common misconceptions I run into: deploying a channel marketing platform is a project with a finish line. It isn't. It's ongoing. One client describes it as the plumbing and wiring that has to be extended as the business evolves. The brands that have built effective brand-to-local ecosystems have done so by solving integration problems systematically over time: * Connecting the platform to CRM data so content can be personalized at scale * Giving local partners real-time visibility into co-op funds and program performance * Creating compliant pathways for third-party vendors and local media Each of those integrations, individually, might seem small. Collectively, they're what separates a platform people actively use from one they work around. Start with the integrations that remove the most friction for your highest-volume users. Instrument everything and build for where the business is heading - not just where it is today. Performance visibility closes the loop. A channel marketing platform without measurement is just a content library. The full value comes when you can see what's working, where it's working, and for whom - at every level of the organization. That means local partners seeing their own campaign results. Regional leaders tracking adoption across their markets. Central teams using that data to make smarter investment decisions - and identifying what's working in one market so it can scale to others. When measurement is embedded into the platform experience, it stops being a reporting function and instead becomes the feedback loop that continuously improves performance. The brands building now will be hard to catch in two years. The programs pulling ahead aren't optimizing for this quarter. They're building for where the industry is heading. That means including AI-assisted content creation into the local marketing workflow so local partners can produce on-brand, personalized materials without waiting on a home office team. It means giving local partners audience-specific playbooks and campaign blueprints, not just a blank canvas. And it means investing in the data integrations that make personalization possible at scale, because generic content won't move the needle in a competitive local market. The technology is not going to wait. The brands investing in this infrastructure now are building a structural advantage. The ones waiting are already behind. The question I always come back to: what does your local partner experience look like right now when they try to market their business? And what would it look like if it were genuinely easy? The gap between those two answers is the opportunity. How I think about this in practice. I see organizations grappling with challenges like fragmentation across tools, disconnected data, inconsistent local execution, and limited visibility into performance every day - and that is what Ansira is built to solve. At its core, Ansira helps enterprise brands unify their channel marketing ecosystem into a single, flexible platform that connects national strategy to local execution. That means bringing together the core capabilities brands need to operate at scale - content and asset management, campaign and program execution, incentive and co-op fund management, and performance measurement - into one connected environment instead of a collection of disconnected tools. Because everything is connected, performance doesn't sit in silos. Brands can see what's working in real time, understand adoption and engagement at the local level, and scale successful campaigns across regions much more quickly. That's the value Ansira delivers: it turns a fragmented channel marketing environment into a connected system where strategy, execution, and measurement all work together, making it easier for brands to scale growth through every local partner.

Ansira brings marketing leaders together at "The Channel Effect" to explore the future of brand-to-local marketing. PR Newswire Today at 7:10am PDT Industry leaders shared insights on AI, partner ecosystems, and platform-driven marketing strategies ST. LOUIS, March 18, 2026 /PRNewswire/ - Ansira Partners, Inc. ("Ansira"), the platform of record for brand-to-local ecosystems, hosted The Channel Effect, its sixth annual client summit, from February 23-25, 2026. The event brought together senior marketing leaders from across Ansira's diverse client community to explore the evolving landscape of partner and channel marketing. The annual event provides a forum for brands to exchange insights, learn from industry experts, and explore new strategies to improve marketing performance across complex partner ecosystems. A hallmark of the summit is the opportunity for marketing leaders to learn not only from thought leaders but also from peers across multiple industries including automotive, beverage alcohol, insurance and financial services, franchise, healthcare, hotels, travel and hospitality, manufacturing, QSR, retail, technology, and telecommunications. "The Channel Effect continues to demonstrate the power of bringing our clients together," said Ansira CEO Paul Tibbitt. "When marketing leaders from different industries share experiences, challenges, and successes in one room, it sparks ideas and strategies that extend far beyond the event itself. The insights exchanged during these few days often influence initiatives and innovation throughout the year." This year's event welcomed leading brands including American Family Insurance, Auto-Owners Insurance, Bosch, Bobcat Company, CASE, Ciena, Cisco, COUNTRY Financial, Crunch Fitness, Dave & Buster's, Dell Technologies, ECHO Incorporated, Edward Jones, Erie Insurance Group, Four Roses Distillery, Generac, Harley-Davidson Motor Company, Hyundai Motor Company, Jacuzzi Group, LG, Luxco, McKesson, Microsoft, Moet Hennessy, Motorola Solutions, Nissan Motor Corporation, Northwestern Mutual, Ole Smoky Distillery, OneSource Consulting, Pella, Prudential Financial, Red Wing Shoe Co., Rheem Manufacturing, Riboli Family Wines, Sage, ServiceNow, Sharp Electronics Corporation, Sonesta International Hotels, Splunk, Starkey Hearing, State Farm, Tempur Sealy, and Ultra Mobile. Industry Perspectives on Human Intelligence and AI in Media Attendees heard from leading industry voices on how marketing is evolving as artificial intelligence and human expertise work together to shape modern strategies. Keynote speaker Omar Johnson, former CMO at Beats by Dre and former VP, Marketing at Apple, emphasized the value of human intelligence in marketing. Johnson highlighted how judgement, domain expertise, and tribal knowledge - insights built through experience and cultural understanding - remain areas AI cannot fully replicate, providing opportunity for brands to become more human in how they understand context, behavior, language, and nuance to build authentic connections with consumers. Guest speaker Nikhil Lai, Principal Analyst at Forrester, shared perspectives on how AI is reshaping the approach to media and marketing for brands and local rooftops. Lai discussed the broader shift toward AI-powered brand-to-local programs while Ansira experts shared how they are applying AI across organic search, buying, and strategy. Real-World Brand-to-Local Insights Throughout the three-day event, attendees received practical insights into how brands are evolving their marketing strategies across complex partner ecosystems through panel discussions and real-world success stories from Ansira clients. Sessions covered topics including: * Driving revenue through platform-driven marketing strategies * Creating regional and local marketing synergy * Empowering partners through eLearning and enablement content * The role of flexible technology platforms in brand-to-local ecosystems * Strategies for engaging long-tail partners * Improving end-user engagement * Leveraging data and analytics at every stage of marketing actions * Practical approaches for applying AI Explore on-demand content and insights from The Channel Effect by visiting Ansira's website. Ansira is backed by Truelink Capital, a private equity firm based in Los Angeles. ABOUT ANSIRA Ansira is the platform of record for brand-to-local ecosystems, purpose-built to solve the challenges of fragmented and complex sales and marketing networks. Headquartered in St. Louis, Missouri, the company combines AI-infused technology, closed-loop analytics, and the expertise of 1,400+ team members to connect 500+ brands and over a million partners. Ansira provides end-to-end solutions, from dynamic content and localized experiences to funds and incentive management, empowering brands to build trust, drive measurable growth, and simplify operations across their ecosystem. For more information on Ansira visit Ansira.com or LinkedIn. ABOUT TRUELINK CAPITAL Truelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the industrials and business services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Learn more at: www.truelinkcap.com. SOURCE Ansira This is a paid placement. For further inquiries, please contact PR Newswire directly.