Full-Time

Marketing Data Scientist

Confirmed live in the last 24 hours

Recast

Recast

11-50 employees

Marketing analytics platform for brands' optimization

Enterprise Software
AI & Machine Learning

Junior, Mid

Remote in USA

Role requires overlap with US Eastern Time zone hours.

Category
Data Science
Data Analysis
Data & Analytics
Growth & Marketing
Required Skills
Data Science
R
Data Analysis
Requirements
  • 2+ years of experience working as a data analyst or data scientist
  • Use of R for data cleaning and exploratory data analysis
  • Basic statistic and experimental methods
Responsibilities
  • Perform complex data analyses and present the results to clients to help them interpret and action on the insights from the Recast model.
  • Onboard new clients onto Recast's platform, work hand-in-hand with them to set priors, interpret results, and plan experiments to validate the model.
  • Develop and manage data pipelines in R
  • Identify and enact process improvements to improve efficiency across the data science team

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform allows businesses to understand the effectiveness of their marketing efforts without needing expensive and time-consuming experiments. By using artificial intelligence, Recast delivers automated insights that guide clients in identifying which marketing channels yield the best results, enabling them to allocate their budgets more effectively. Unlike many competitors, Recast offers privacy-friendly solutions that do not track users across the internet, making it resilient to changes in privacy regulations. The company's goal is to help brands optimize their marketing performance, leading to better decision-making and improved return on investment (ROI). Recast operates on a subscription model, providing clients with continuous access to up-to-date marketing performance data.

Company Stage

Seed

Total Funding

$3.3M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recast's recent $3.4 million funding round indicates strong investor confidence and potential for growth.
  • The platform's ability to provide real-time, accurate insights can significantly enhance marketing ROI for clients.
  • Recast's privacy-friendly solutions align well with increasing regulatory focus on data privacy, making it a future-proof choice for brands.

What critics are saying

  • The marketing technology sector is highly competitive, requiring Recast to continuously innovate to maintain its edge.
  • Dependence on AI-driven insights means any flaws in the algorithms could lead to suboptimal marketing decisions for clients.

What makes Recast unique

  • Recast offers real-time marketing analytics without the need for costly and time-consuming lift tests, setting it apart from traditional methods.
  • The platform's privacy-friendly approach ensures resilience against changes in browser and operating system privacy controls, unlike competitors reliant on user tracking.
  • Recast leverages artificial intelligence to provide automated insights, enabling more efficient budget allocation compared to manual analysis.

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