Full-Time

Marketing Data Scientist

Posted on 9/24/2024

Recast

Recast

11-50 employees

Marketing analytics platform for brands' optimization

Data & Analytics
Enterprise Software
AI & Machine Learning

Junior, Mid

Remote in USA

Must overlap with US Eastern Time zone hours.

Category
Data Science
Data & Analytics
Required Skills
Data Science
R
Data Analysis
Requirements
  • 2+ years of experience working as a data analyst or data scientist
  • Use of R for data cleaning and exploratory data analysis
  • Basic statistic and experimental methods
Responsibilities
  • Perform complex data analyses and present the results to clients to help them interpret and action on the insights from the Recast model.
  • Onboard new clients onto Recast's platform, work hand-in-hand with them to set priors, interpret results, and plan experiments to validate the model.
  • Develop and manage data pipelines in R
  • Identify and enact process improvements to improve efficiency across the data science team

Recast is a marketing analytics platform that helps brands improve their marketing strategies by providing real-time measurement and analysis of various marketing channels. The platform uses artificial intelligence to deliver automated insights, allowing businesses to understand the effectiveness of their marketing efforts without needing expensive experiments. This helps brands maximize their return on investment (ROI) by enabling them to allocate their marketing budgets more efficiently, focusing on the channels that yield the best results. Unlike other attribution technologies, Recast offers privacy-friendly solutions that do not track users across the internet, making it resilient to changes in privacy regulations. The company operates on a subscription-based model, providing clients with continuous access to up-to-date marketing performance data. Recast's goal is to empower brands to make informed decisions, enhance efficiency, and ultimately improve their marketing performance.

Company Stage

Seed

Total Funding

$3.3M

Headquarters

New York City, New York

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for privacy-friendly solutions aligns with Recast's offerings.
  • AI-driven analytics tools are increasingly popular for real-time decision-making.
  • Subscription model provides Recast with a predictable revenue stream.

What critics are saying

  • Emerging AI-driven competitors may erode Recast's market share.
  • Stricter privacy regulations could impact data collection capabilities.
  • Economic downturns may reduce marketing budgets, affecting revenue.

What makes Recast unique

  • Recast offers privacy-friendly analytics without tracking users across the internet.
  • The platform provides real-time insights into marketing channel effectiveness.
  • Recast uses AI to automate marketing insights, optimizing ROI for clients.

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