S

Sinclair

Telecommunications broadcaster operating TV stations.

Senior Creative Producer - Original Content

Full-Time
$100k - $130k/yr
Senior
Santa Monica, CA, USA+1 moreMore locations: New York, NY, USA
In PersonTravel and work at night, on weekends, or holidays may be required as projects call for.
Creative ProductionProduction Management
No H1B Sponsorship

About the job

Requirements
  • At least 7 years of experience producing premium original digital video for a media or production company, sports or entertainment brand, agency, creator-led business, or similar organization.
  • A proven track record of originating compelling programming, video concepts, recurring franchises, or similar content and bringing it from concept through execution across YouTube, long-form video, social, and other digital platforms.
  • A portfolio demonstrating creative instincts and format development skills across premium digital content.
  • Expertise producing, shooting, and editing content in field and studio environments across a variety of formats.
  • Strong storytelling skills and editorial instincts, with the ability to identify compelling narratives and turn them into high-value content that connects with audiences.
  • Experience directing on-camera talent, creators, athletes, and high-profile personalities.
  • Proficiency with Adobe Creative Suite or similar tools.
  • Hands-on production skills with cameras, lighting, microphones, and related equipment in field, studio, and remote settings.
  • Strong understanding of social and YouTube best practices, audience retention, content packaging, search engine optimization, and cross-platform content consumption.
  • Ability to lead and work across multiple teams and work independently without oversight.
  • Ability to manage multiple projects simultaneously, keep projects on schedule, and ensure key stakeholders are involved.
  • Ability to travel and work nights, weekends, or holidays as projects require.
Responsibilities
  • Proactively develop, pitch, and produce premium original video franchises, recurring series, tentpole concepts, and shoulder programming built around AMP Sports shows and talent to drive audience growth.
  • Own the creative process from concept through delivery, including development, ideation, pre-production, post-production, and final delivery.
  • Partner with show producers to improve existing programming through creative concepts designed to increase audience growth, retention, and engagement.
  • Extend AMP Sports talent and show intellectual property beyond the core podcast, focusing on premium YouTube video, repeatable franchises, and original concepts.
  • Own the production process for original video content in studio, field, and remote environments while maintaining high creative and technical standards.
  • Direct on-camera talent, athletes, and creators in studio and on location, shaping story, conversation, performance, and creative execution.
  • Lead the post-production process, partner with editors and post-production teams to shape narrative through the edit, and provide creative direction on larger projects.
  • Develop original programming for discovery, distribution, and growth across YouTube and social platforms, using audience and performance insights to inform creative decisions.
  • Work with show leads to develop and maintain a pipeline of programming ideas and opportunities, and consult on new show launches and talent development when appropriate.
  • Serve as a senior creative resource across the portfolio and step into lead producer responsibilities when needed.
  • Develop and manage project budgets and hire and oversee freelance production teams, vendors, and other external resources to execute approved concepts.
  • Perform other duties as assigned.
Desired Qualifications
  • Experience developing and managing production budgets and onboarding and managing freelancers, vendors, and other external resources.

About the company

Sinclair Broadcast Group operates local TV stations across the United States and owns regional sports networks, earning revenue from advertising, retransmission fees, and other broadcast services. Its products include traditional broadcast signals and digital platforms that deliver content through multiple channels. The NextGen Broadcast (ATSC 3.0) standard enables 4K video, immersive audio, interactive content, and datacasting, creating new data-driven revenue opportunities beyond standard ads and carriage fees. The goal is to grow audience engagement and monetize its multi-channel reach by expanding NextGen capabilities and optimizing advertising across broadcast and digital platforms.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Cockeysville, Maryland

Founded

1986

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $840 million, and adjusted EBITDA beat estimates.
  • Sinclair repaid $320 million of debt in 2026, improving balance-sheet flexibility.
  • Pittsburgh Sports Tonight launched August 31, monetizing regional sports audiences across 3.5 million viewers.

What critics are saying

  • San Antonio layoffs in September 2026 show continuing newsroom cost cuts.
  • State attorney general litigation blocks larger Sinclair deals, slowing consolidation through 2026.
  • Cord-cutting and softer local advertising threaten retransmission and station cash flows by 2027.

What makes Sinclair unique

  • Sinclair reaches 178 stations in 79 markets, spanning major network affiliations.
  • Sinclair owns Tennis Channel plus CHARGE, Comet, ROAR, and The Nest.
  • IRCODE rollout makes Sinclair a first mover in shoppable broadcast apps.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Employee Stock Purchase Plan

401(k) Retirement Plan

401(k) Company Match

Company News

TV Technology
Oct 6th, 2026
Sinclair, New Media to launch subscription digital news platform.

Sinclair, New Media to launch subscription digital news platform. Published 2 days ago The National Press will draw on the reporting of Sinclair's 1,200 local journalists BALTIMORE - Sinclair and New Media will launch The National Press, a new subscription digital news brand delivering reports from 1,200 Sinclair local journalists in over 60 content centers across the country to a national audience. The National Press will launch on Substack with free and paid subscription tiers. It will also distribute programming via YouTube, podcast networks and social platforms. The new service will draw on the expertise of Sinclair journalists who know their communities, people and institutions, the station group said. The partnership with New Media, a digital media company founded by former journalists and producers at The Free Press, will bring local stories to a broader audience, connect what's happening and add context, it said. "Our journalists cover the communities where national stories begin," said Scott Livingston, senior vice president of news at Sinclair. "They know the people, the institutions and the history behind these stories. The National Press will give that reporting national reach without losing the local knowledge that makes it valuable." Led by award-winning journalist and broadcaster Lyndsay Keith, The National Press will debut three original programs: * "The National Press": A daily morning program hosted by Keith that goes directly to Sinclair reporters covering the stories shaping the day. * "The National Story": A weekly deep dive that follows one consequential story beyond the headline. * "The National Debate": A weekly conversation centered on informed, good-faith disagreement. The National Press is designed for inboxes, phones, podcasts, video and the web. Subscribers will also receive a daily briefing of the most important local stories shaping America, delivered directly to their inbox every morning. The professional video industry's #1 source for news, trends and product and tech information. Sign up below.

FTVLive
Oct 2nd, 2026
She left the Sinclair station.

She left the Sinclair station. After nearly 4 years at WSYX (Columbus), Kellyanne Bodeman has left the Sinclair station, but she is staying in Columbus. Bodeman posted that she has joined the NHL's Columbus Bluejackets as a talent/producer. She posted about leaving WSYX and said that NOT a faithful viewer of the Sinclair station.

RBR+TVBR
Sep 9th, 2026
Sinclair shifts ssas to ownership in northern nevada.

Sinclair shifts ssas to ownership in northern nevada. September 9, 2026 A television station licensed to Cunningham Broadcasting but operated by Sinclair Inc. via a Joint Sales Agreement will soon become a Sinclair O&O, creating a "triopoly" in the Silver State's second-largest market. At the same time, this station's sibling in Elko, Nev., is also being sold by Cunningham to Sinclair. Please Login to view this content. (Not a member? Join Today!)

RBR+TVBR
Aug 20th, 2026
Armstrong Williams signs off on Sinclair ownership conversion.

Armstrong Williams signs off on Sinclair ownership conversion. August 20, 2026 Four television stations operated by Sinclair Inc. via a shared services agreement with a licensee operated by political commentator and entrepreneur Armstrong Williams are poised to become owned-and-operated properties - the latest in a wave of SSA-to-purchase deals submitted by the Baltimore-headquartered company helmed by Chris Ripley. Paperwork submitted for FCC regulatory approval indicates Sinclair is agreeing to purchase from Williams-led Howard Stirk Holdings (HSH) the following stations: * WGWG-TV in Charleston, S.C., affiliated with Weigel Broadcasting's MeTV Network * KHSV-TV in Las Vegas, unaffiliated as of this writing * WGWW-TV in Anniston, Ala., aligned with the Heroes & Icons digital multicast network * WSES-TV in Tuscaloosa, Ala., the feeder station of WGWW-TV, considered a full-time satellite station A $3.25 million purchase price has been agreed to, but is adjustable should liabilities or HSH obligations tied to expenses warrant a reduction in value. The asset purchase agreement also discloses that $3 million in capital expenditure investments has been earmarked by Sinclair Inc., and this includes antenna and transmission equipment upgrades for KHSV-TV.

NewsCheckMedia LLC
Aug 19th, 2026
Local TV Strategies: firing up the Future of Local TV revenue.

Local TV Strategies: firing up the Future of Local TV revenue. Aug 19, 2026 | TVN Staff Save this article for later! Login or create a Free Member Profile to bookmark it. Leaders from Sinclair, Fox Television Stations and Media Inno will consider how the industry can collaborate on ways to present a new face to the marketplace - streamlined, multiplatform, interactive, in a panel at TVNewsCheck's Local TV Strategies conference at the NAB Show New York on Oct. 21. Register here. Billions of dollars in new ad revenue could flow local TV's way if station groups can work together to win dollars away from digital and CTV by aligning business protocols and technologies. Industry leaders will frame up paths to doing so in a panel, "Firing Up the Future of Local Tv Revenue" at TVNewsCheck's Local TV Strategies conference at the NAB Show New York on Oct. 21 at the Javits Center. Speakers are Del Parks, president, technology, Sinclair; Tom Fleming, EVP of ad sales, Fox Television Stations; and Tom Sly, managing partner, Media Inno. Paige Albiniak, contributing editor, TVNewsCheck, will moderate the conversation. "Our panelists will consider how local TV can make the most of cross-platform, addressable and programmatic advertising, working with a much wider array of buyers and what media planners and buyers need to do to send more revenue local media's way," said Michael Depp, chief content officer, NewsCheckMedia and TVNewsCheck's editor. "And how do they embrace programmatic with a strategy that allows them to capitalize on it without racing to the bottom in terms of rate?" Other Local TV Strategies sessions include: TV's Watershed 2027: Rebooting Revenue Strategies With Streaming At The Center - As local broadcasters enter 2027 without this year's sports and political tentpoles to lean on, S&P Global's Justin Nielson charts a course for TV to lean into its strengths with live sports and news programming. How can broadcasters balance cost discipline against the need for their network partners to secure must-have live events? How can they expand linear ad revenue while investing significantly more in streaming content and revenue strategies? Local TV Finance Leaders on New Frontiers - Major station group CFOs share their perspectives on the upshot of AI, automation, consolidation, advertising and subscriber revenue and the economics of local news. Where do they see technology and operations helping to drive EBITDA in a rapidly changing omnimedia world? Connecting With Younger Consumers in the Omnimedia Landscape - Magid debuts original research from its News Perception Index that takes a deep dive into the emotional and behavioral drivers of 18-30-year-olds. Where do they access news providers? How do platforms impact their content decisions? What brands are they connecting with, and what are their emotional motivations for doing so? How can news organizations align their revenue and cost strategies to reach this audience profitably? Local Streaming Leaders on Winning Strategies - Top streaming executives at major station groups unpack successful experiments in content/programming, audience development and monetization in a detail-packed overview of the AVOD and FAST landscapes. AI Roadmaps for the TV Station Group - Industry AI pioneers share cutting edge implementations and outcomes across content creation and distribution, operations and monetization. How are groups building or adapting AI systems to fundamentally transform their workflows and business trajectories? Tech Futurists on Agility and Innovation - Chief technologists frame up plans for syncing tech investments with business objectives amid increasing pressure for efficiency and centralization. What are the greatest challenges they face in a period of flat or shrinking revenue growth? Media Buyers And Sellers on 2027's State of Play - Leaders frankly assess a market where silos continue to stymie innovation for regional and national advertisers. How are the buying and selling communities making local advertising more attractive and efficient?