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Sinclair

Telecommunications broadcaster operating TV stations.

Senior Creative Producer - Original Content

Production ManagementConfirmed live in the last 24 hours
Full-time$100k - $130k /yr

About the Job

Requirements

  • At least 7 years of experience producing premium original digital video for a media or production company, sports or entertainment brand, agency, creator-led business, or similar organization.
  • A proven track record of originating compelling programming, video concepts, recurring franchises, or similar content and bringing it from concept through execution across YouTube, long-form video, social, and other digital platforms.
  • A portfolio demonstrating creative instincts and format development skills across premium digital content.
  • Expertise producing, shooting, and editing content in field and studio environments across a variety of formats.
  • Strong storytelling skills and editorial instincts, with the ability to identify compelling narratives and turn them into high-value content that connects with audiences.
  • Experience directing on-camera talent, creators, athletes, and high-profile personalities.
  • Proficiency with Adobe Creative Suite or similar tools.
  • Hands-on production skills with cameras, lighting, microphones, and related equipment in field, studio, and remote settings.
  • Strong understanding of social and YouTube best practices, audience retention, content packaging, search engine optimization, and cross-platform content consumption.
  • Ability to lead and work across multiple teams and work independently without oversight.
  • Ability to manage multiple projects simultaneously, keep projects on schedule, and ensure key stakeholders are involved.
  • Ability to travel and work nights, weekends, or holidays as projects require.

Responsibilities

  • Proactively develop, pitch, and produce premium original video franchises, recurring series, tentpole concepts, and shoulder programming built around AMP Sports shows and talent to drive audience growth.
  • Own the creative process from concept through delivery, including development, ideation, pre-production, post-production, and final delivery.
  • Partner with show producers to improve existing programming through creative concepts designed to increase audience growth, retention, and engagement.
  • Extend AMP Sports talent and show intellectual property beyond the core podcast, focusing on premium YouTube video, repeatable franchises, and original concepts.
  • Own the production process for original video content in studio, field, and remote environments while maintaining high creative and technical standards.
  • Direct on-camera talent, athletes, and creators in studio and on location, shaping story, conversation, performance, and creative execution.
  • Lead the post-production process, partner with editors and post-production teams to shape narrative through the edit, and provide creative direction on larger projects.
  • Develop original programming for discovery, distribution, and growth across YouTube and social platforms, using audience and performance insights to inform creative decisions.
  • Work with show leads to develop and maintain a pipeline of programming ideas and opportunities, and consult on new show launches and talent development when appropriate.
  • Serve as a senior creative resource across the portfolio and step into lead producer responsibilities when needed.
  • Develop and manage project budgets and hire and oversee freelance production teams, vendors, and other external resources to execute approved concepts.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience developing and managing production budgets and onboarding and managing freelancers, vendors, and other external resources.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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