Strategy Director - Health / Pharma

BMF shines as Enero revenue falls 7%. August 21, 2026 11:46 Enero's creative agency BMF was a bright spot in the group's FY26 results, with revenue up 11% to $38 million, offsetting a weaker performance from its public relations arm, Hotwire. The ASX-listed group reported a 7% decline in overall revenue for the year ended 30 June 2026, largely driven by a 19% fall in Hotwire's revenue to $63 million. Health agency Orchard also recorded solid growth, with revenue increasing 9% to $28 million, following its appointment as agency of record for Eli Lilly's GLP-1 portfolio in Australia and New Zealand. Despite the decline in revenue, Enero reported EBITDA of $15.2 million, while net profit after tax rose 54% to $6.4 million. The company said that client losses weight on the group, noting that Westpac and Endeavour relationships concluding in April and June respectively. However, new wins with Asahi and Superloop towards the end of FY26 partly offset the losses, the report added. The group also pointed to ongoing restructuring and cost optimisation during the year, alongside continued pressure on client spending. In its results announcement, Enero said client spend remained lower and more volatile, driven by ongoing AI investment and persistent softness in the technology sector. Meanwhile, Enero also noted increased investment in its own proprietary AI, including an operating system Noggin, which launched across BMF this month. According to Enero, the platform was first deployed for a major client in the fourth quarter across creative effectiveness, production, delivery and operations. In a press release statement, Enero CEO Ian Ball said: "FY26 was a year in which clients increasingly concentrated their marketing investment behind partners able to demonstrate creative excellence and commercial impact, and Enero's agencies were well positioned to respond." Eleanor Dickinson is a journalist with more than a decade of experience across the UK, Middle East, Asia and Australia. She served as editor of Mumbrella Asia from 2017 to 2018, before spending seven years reporting on technology in Australia. She returned to Mumbrella as chief reporter in September 2025. Have your say. Or comment anonymously Your comment will be marked as unverified

Enero Group's revenue drops 7% despite strong years from BMF & Orchard. Published on: 21st August 2026 at 11:34 AM Enero Group, owner of creative agency BMF and experience agency Orchard, has released its results for 2026 financial year (FY26). The results revealed BMF delivered 11 per cent revenue growth, while Orchard's climbed 9 per cent. Both agencies delivered record EBITDA. However, Enero Group's net revenue fell seven per cent from $138.7 million to $129.5 million - PR agency Hotwire's revenue dropped 19 per cent to $63.3 million. However, cost cutting helped the business record a 54 per cent increase in net profit after tax to $6.4 million from $4.2 million. ADVERTISING BMF delivered record EBITDA of $8.8 million in FY26, up 27 per cent YoY, on net revenue growth of 11 per cent to $38 million. EBITDA margin expanded 3.1 percentage points to 23.2 per cent, from 20.1 per cent in FY25. Despite Westpac and Endeavour relationships concluding in FY26 Q4, new business momentum remained strong, with wins from Asahi Group and Superloop late in the year partly offsetting the impact. The results outlined that "BMF reshaped its cost base in FY26 Q4 to realign skills and capabilities to its client portfolio". On the awards front it was named Australia's Most Effective Creative Agency for the second consecutive year at the Australian Effie Awards, took home a Global Grand Effie for ALDI's 'Shop ALDI First', and won new clients including Asahi Group (Victoria Bitter, Hard Rated, Solo, Solo Energy, and Brookvale Union) and Superloop. BMF also took home the B&T Award for People & Culture for the third year running (2023-2025). That wasn't the only hardware the agency took home that night, it also added the B&T Award for Bravery for its 'Algorithm of Disrespect' campaign for the Department of Social Services. In FY26, Orchard also delivered a record year in both EBITDA and net revenue, with EBITDA of $6.1 million, up 25 per cent YoY, and net revenue growth of nine per cent YoY to $28.2 million. EBITDA margin expanded 2.8 percentage points to 21.8 per cent from 19.0 per cent in FY25. Orchard's healthcare vertical continued to perform strongly through the year, holding agency-of-record status for Lilly's GLP-1 portfolio across Australia and New Zealand, expanding geographically, winning new clients, including Hyundai, and growing remits with existing ones. The consumer vertical benefited from new business and geographical expansion, which was partly offset by reduced spend from some existing clients. "FY26 was a year in which clients increasingly concentrated their marketing investment behind partners able to demonstrate creative excellence and commercial impact, and Enero's agencies were well positioned to respond. Record earnings at BMF and Orchard reflect the depth of specialism and the effectiveness credentials both agencies have built over many years, while the early establishment of Hotwire Global's AI Lab is improving new business success rates and extending that agency's reach beyond its traditional technology base. We are directing our investment behind those capabilities," said Ian Ball, Enero Group CEO. "The Group enters FY27 with a focused portfolio, a lean corporate centre and a clear AI strategy. With three award-winning agencies, each with strong leadership, a distinct value proposition and a consistent track record of world-class results, Enero is well placed to drive outstanding outcomes for clients, attract top talent and deliver strong returns for shareholders." Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

Enero named Kernahan as Hotwire's global CEO in July 2021, replacing Barbara Bates, who became an adviser at the time.