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33 USA

Advertising & Media Planning Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USA$90k - $120k

About the Job

Requirements

  • Business-level or higher proficiency in both Japanese and English.
  • At least 5 years of media planning and/or buying experience at an advertising agency, media agency, or media company.
  • Hands-on experience building integrated media plans for the North American market, including out-of-home/transit and digital media.
  • Experience presenting proposals and media plans directly to clients and owning campaigns from proposal through reporting.
  • Experience negotiating with media owners and vendors, and reviewing estimates, rates, and commission structures.
  • Experience managing campaign budgets and gross profit.
  • Strong project management skills to run multiple campaigns and approval schedules simultaneously.
  • Ability to work independently with minimal supervision in a numbers-first, results-oriented culture.
  • Bachelor's degree in marketing, advertising, business, or a related field.

Responsibilities

  • Translate client objectives into advertising strategy, including target definition, market selection, key performance indicators, and budget allocation.
  • Build integrated North American media plans across out-of-home/transit, experiential activations, digital and social paid media, connected TV/television, cinema, and print, selecting the appropriate mix for each intellectual property and budget.
  • Select and approve partner inventory, including routes, placements, and flight dates, and evaluate media beyond the alliance partner where needed, including billboards, Times Square, client-specified media, and markets outside North America.
  • Prepare Japanese-language proposals, media plans, and estimates, and present them to clients with the Business Development teams.
  • Serve as the day-to-day counterpart to strategic media partners by briefing requirements, requesting availability and pricing, negotiating, placing holds and orders, and managing trafficking schedules.
  • Review partner quotes against agreed partnership terms, including separation of media and production costs, commission and pass-through structures, and price parity, and protect the Company's margin.
  • Manage holds, material deadlines, and rescheduling around Japanese rights-holder approval timelines.
  • Collect proof of posting, impression data, and completion reports from partners, and deliver campaign reports to clients in Japanese.
  • Share the quarterly pipeline with partners and contribute to the annual review of partnership terms.
  • Lead advertising communications with Japanese clients, distributors, and licensors on assigned campaigns from proposal through final reporting.
  • Coordinate advertising-material approvals with Japanese rights holders by consolidating feedback and managing the approval schedule.
  • Support U.S. and Japan Business Development teams on pitches and new-business opportunities involving advertising.
  • Work with the Creative Director on concepts, key visuals, and design approval for advertising and activations.
  • Decide with partners and the Event Division whether production, such as wraps, 3D builds, premiere activations, and pop-ups, is handled by the partner or by the company, and manage production schedules and quality.
  • Prevent duplicated markups between partner and company production, and scope creative direction and project-management fees separately.
  • Own advertising-business revenue and gross-profit targets for each half-year and annual period, and report status, forecasts, and risks weekly.
  • Manage campaign budgets, media costs, and production costs, and ensure accurate estimates, purchase orders, invoicing, and collections with Accounting.
  • Build the advertising function's operating foundation, including workflows, estimate templates, market media lists, case studies, and Japanese-localized sales materials.
  • Expand the company's media and vendor network in North America and other overseas markets beyond the alliance partner.
  • Collaborate with Japan headquarters' Business Development and Cross Media Marketing Divisions on shared clients, handoffs, and campaigns across Japan and overseas markets.
  • Coordinate with Brand Production, Event, Social Media Marketing, PR, and Creative Divisions to integrate advertising into campaigns.
  • Define hiring needs, obtain supervisor approval, coordinate with HR, participate in interviews, and provide documented candidate feedback.
  • Monitor team members' working hours, leave, and overtime; adjust workloads and take corrective action for compliance with applicable labor laws, and handle attendance issues with the supervisor and HR.
  • Guide team members through onboarding, offboarding, leave, and change-request procedures; review and approve timesheets by deadlines; comply with company rules and correct direct-report violations.
  • Review and approve team members' expense reimbursements and purchase requests; ensure accurate, timely project billable-expense statements to Accounting and client invoices for team deals.
  • Hold weekly one-on-one and team meetings to track progress against evaluation items, review deliverables against evaluation standards, coach on gaps, and create and execute development plans based on skill sheets.
  • Maintain workflows and operating manuals, standardize division templates and formats, and capture business knowledge to improve service delivery.
  • Relay executive direction and management intent to the team, hold weekly division meetings, maintain minutes, and execute decisions made in those meetings.
  • Identify and resolve HR-related issues with the supervisor and HR; respond to project troubles according to the response manual, involving executives as needed.
  • Create and update representative case studies for sales materials, and communicate and embed cross-departmental collaboration rules.
  • Monitor progress against revenue, cost-of-sales, and SG&A budgets; identify shortfall risks, plan and execute countermeasures with management, translate division targets into team-member actions, and drive execution.
  • Identify division problems, establish facts and root causes, implement time-bound solutions, follow through, create recurrence-prevention measures, and respond to service-improvement needs identified through sales.
  • Temporarily absorb and stabilize a team member's duties during absence, leave, or resignation, and allocate deals and accounts based on gross-profit attainment, workload, and schedules.
  • Report results to the supervising executive weekly and by set deadlines using facts and figures tied to manager and advertising-business targets and evaluation items.
  • For missed targets or shortfalls, acknowledge the facts, identify root causes, and report them with a time-bound improvement plan.
  • Make decisions within delegated authority and obtain prior supervisor approval for matters outside that authority, exceptional handling, or rule changes.
  • Use supervisor evaluations and feedback as the evaluation standard, apply behavioral corrections by the next results checkpoint, and clarify evaluation criteria at the start of a period or project kickoff.

Desired Qualifications

  • Experience working with Japanese companies or U.S. subsidiaries of Japanese companies.
  • Experience in entertainment advertising, including theatrical releases, premieres, game launches, anime, and conventions.
  • Experience planning experiential or immersive out-of-home activations, including vehicle wraps, 3D builds, pop-ups, and sampling.
  • Knowledge of programmatic, paid social, and connected TV buying and measurement.
  • Experience planning media in Europe or other markets outside North America.
  • Experience launching an advertising or media function inside an agency.
  • A network of media owners and production vendors in North America.
  • High proficiency with artificial intelligence tools and ability to shorten proposal lead time.
  • Enthusiasm for anime, manga, games, film, and Japanese entertainment intellectual property.
  • Global mindset and cross-cultural communication skills.
  • High ethical standards and compliance awareness.

About the Company

33 USA

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