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Publicis Groupe

Runs advertising and digital transformation services

Associate Director - Audience Strategy & Enablement

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in media, with a background in communications planning, audience planning, media strategy or a closely related discipline.
  • A clear understanding of how media planning and activation cycles work, and how audience insight informs campaign decisions.
  • Genuine curiosity about audiences, data and technology, with the confidence to learn unfamiliar platforms and explore what they can offer.
  • Experience using audience insights, analytics or platform outputs to influence planning, activation or test-and-learn recommendations.
  • Familiarity with audience or data technology, such as identity solutions, customer data platforms, data management platforms, clean rooms, Adobe or similar platforms.
  • The ability to make complex data and technology concepts clear, relevant and useful for non-specialist audiences.
  • Experience supporting, mentoring or managing others, combined with a collaborative and practical approach to leadership.

Responsibilities

  • Support the rollout, adoption and continued growth of Connected Identity across priority EMEA markets.
  • Connect audience strategy with media planning, activation and measurement so that audience thinking becomes part of the everyday planning process.
  • Translate media briefs into clear audience and data requirements, identifying where connected audience solutions can add the greatest value.
  • Work directly with audience and analytics platforms, using their outputs to provide practical guidance and recommendations to media teams.
  • Help teams navigate audience feasibility, targeting and activation workflows through clear documentation, training and hands-on working sessions.
  • Build effective relationships with clients, market teams, platform partners and internal specialists, keeping work moving and addressing risks early.
  • Guide and support colleagues, providing clear direction, contributing a strong point of view and helping the wider team build confidence.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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