Full-Time

Vice President Global Marketing

Posted on 1/16/2025

Mastercard

Mastercard

10,001+ employees

Facilitates secure digital payment transactions

Fintech
Financial Services

Compensation Overview

$193k - $309kAnnually

+ Bonus + Commission

Senior, Expert

White Plains, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • Strong leadership and standing
  • Influencer skills for a cross-matrixed organization
  • Encourager of teamwork, integration & inclusion
  • Brilliant interpersonal, written and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
  • Experience working in multiple areas of the Marketing function (Product Marketing, B2C and B2B Marketing, Digital Marketing, Brand Management, NGO Marketing etc.)
  • Sensitivity for multi-cultural, diverse background and structure of the target audience and partners
  • Proven ability to build collaborative working relationships with stakeholders at local/ global/ regional levels
  • Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
  • Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through
  • Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
  • Extensive experience in owning and independently managing multiple investments and campaigns designed to meet business goals
  • Proven track record of executing speaking engagements and creating core content
  • Ability to communicate compelling value propositions to important audiences
  • Capable of leading and marshalling resources for cross-organizational initiatives, such as professional development opportunities, ideation efforts and corporate social responsibility (CSR)
  • Creative thinker possessing high level of comfort with fast-paced, dynamic work environment
  • Excellent interpersonal skills and the ability to work cross-functionally in a matrix organization
Responsibilities
  • Development the marketing strategy and business impact drivers to fuse the philanthropic, public and commercial impact requirements
  • Establishing of a sophisticated performance and impact measurement approach
  • Drive a culture of learning through creative/narrative testing, learning, sharing and optimizing across the full range of content distribution media channels and your own team members/ direct reports
  • Build and maintain strong working relationships with the local and regional marketing and business partners and ensure local objectives are aligned with Global marketing initiatives and cater to emerging opportunities
  • Development and directing overarching external and internal engagement strategy including: stakeholder mapping; relationship management; producing high-quality events; digital, social and traditional media; content creation and dissemination
  • Collaborates with leadership to maximize alignment among research, data philanthropy, programs and engagement teams
  • Works collaboratively with corporate communications team to identify story angles and develop targeted influencer lists
  • Play a central role with the Regional Marketing leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance
  • Identify, develop, and fulfill Marketing activities and tactics that can most appropriately execute the strategy/ plan, considering unique and different objectives across individual business units, stakeholders, & partners
  • Works collaboratively across the organization to develop and deploy brand building strategies
  • Measures impact of engagement efforts to build scale and identify opportunities for greater efficiencies
  • Informs creators of corporate thought leadership in the development of original content
  • Manage cross-functional teams to integrate Strategic growth priorities and activities and efforts into broader Mastercard efforts
  • Manage budgets, analytics, and reports
Desired Qualifications
  • Preferred: Expertise in payment industry, cause-related/purpose driven initiatives
  • Combination of both private and public sector experience preferred
  • Advanced degree preferred

Mastercard operates in the payments industry, focusing on building an inclusive digital economy. The company connects individuals, financial institutions, governments, and businesses through secure data and networks. Mastercard facilitates transactions by charging fees to merchants and financial institutions for processing payments. It serves a wide range of clients across over 210 countries and territories, aiming to make transactions safe, simple, and accessible. Mastercard differentiates itself from competitors by leveraging partnerships and innovative technologies to promote growth and sustainability. The company's goal is to create a more inclusive financial system that benefits everyone.

Company Stage

M&A

Total Funding

$9M

Headquarters

Harrison, New Jersey

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Biometric payment solutions offer Mastercard new sector expansion opportunities.
  • Blockchain interoperability enhances Mastercard's crypto payment offerings.
  • Resurgence of brick-and-mortar commerce boosts demand for Mastercard's POS solutions.

What critics are saying

  • Increased competition from fintechs like Stripe and Square threatens market share.
  • Cryptocurrency adoption challenges traditional payment systems Mastercard relies on.
  • 'Buy now, pay later' services may reduce traditional credit card usage.

What makes Mastercard unique

  • Mastercard's global reach spans over 210 countries and territories.
  • The company leverages innovative technologies to enhance secure and accessible transactions.
  • Mastercard's decency quotient (DQ) drives its unique corporate culture and operations.

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Benefits

New Parent Leave

Inclusive Family Building Benefit

Employee Family Resource Program

Bereavement Leave

Dependent Scholarship

Employee Assitance Fund

Business Resource Groups

Employee Recognition

Flexible Work

Tuition Assistance

Travel Assistance

Matching Charitable Gifts