VP – Strategy

Posted on 1/13/2023



501-1,000 employees

Designs digital products with AI and data

Consumer Goods
Financial Services

Senior, Expert

Durham, NC, USA + 3 more

Required Skills
Business Strategy
  • Must have extensive consulting experience at a premium management consulting firm leading digital strategy and digital transformation projects for F500 organizations
  • Project experience in product and portfolio management, roadmap prioritization, ROI analysis / financial modeling, org design, M&A due diligence, scenario planning, go-to-market strategy and positioning
  • Conversant in best practices in loyalty, conversion, segmentation, engagement and retention and the ability to translate to a digital context
  • Experience marrying design thinking with business strategy and emerging technologies
  • 5+ years of prior management experience, embodying a 'servant leadership' mindset and approach, managing a team of strategists and consultants
  • Strong storyteller- can direct and lead presentations with senior (C-level) audiences across stakeholders - the CEO, CTO, CMO and CFO
  • Familiarity with the latest advances in marketing technology
  • Deep sense of creativity - oftentimes our clients are looking for inspiration and direction - genuine enthusiasm/creativity in coming up with solutions for brands/clients
  • Manage, lead, and evolve the WillowTree Strategy practice - a critical strategic initiative for the firm, with CEO attention
  • Build the practice - bring perspective on structure and shape of the team as we invest in and continue to grow it
  • Identify new areas and client challenges for WillowTree's strategic advisory services, and methodical approaches to tackling them
  • Tell compelling and inspiring stories through artfully crafted presentations outlining the research, vision, and specific recommendations balanced with business viability and technical feasibility
  • Partner with business development to develop proposals, provide estimations, and prepare pitches
  • Serve as point of contact and escalation for key client stakeholders
  • Evolve the direction of the WillowTree Consulting group, in collaboration with product and marketing leaders across the firm
  • Evolve the WillowTree strategy framework, and develop training modules for the strategy team and others across the business (leveraging outside experts as necessary)
  • Develop thought leadership on behalf of WillowTree and contribute meaningfully to firm marketing efforts
Desired Qualifications
  • MBA or similar advanced business degree
  • Past consulting experience in key verticals: financial services, hospitality, consumer goods, and healthcare

WillowTree specializes in designing and building elegant, performant digital products powered by data and AI, including mobile apps and websites for Fortune 500 clients. They leverage generative AI and machine learning to optimize customer experiences and operational efficiency, offering personalized and automated marketing campaigns.

Company Stage


Total Funding



Charlottesville, Virginia



Growth & Insights

6 month growth


1 year growth


2 year growth