Retail Information Systems
Configurable POS and inventory management solutions
Marketing Manager
About the job
- At least 7 years of marketing experience with a technology solution provider.
- The ability to create clarity from ambiguity in a new role and drive successful outcomes.
- The ability to recognize and articulate the company's value proposition.
- Strong content creation ability, including writing copy for marketing, social media, public relations, and thought-leadership collateral.
- Strong written communication skills, including accurate grammar, spelling, and document formatting without supervision.
- Proficiency in managing marketing campaigns and communications through a customer relationship management system; Microsoft Dynamics CRM 2013 is a plus.
- Organization and collaboration skills, including use of a marketing calendar and management of execution with internal or vendor resources.
- A strong ability to analyze quantitative data to determine program effectiveness, return on investment, and forecasts.
- Experience with budget management and financial analysis.
- The ability to manage multiple projects simultaneously.
- A strong professional network and the ability to leverage it appropriately.
- Knowledge of the industry and emerging trends to maintain consistent company messaging.
- Drive awareness and visibility of Retail Information Systems by defining and promoting its brand and solutions.
- Drive lead generation among new and existing customers through paid and organic search, social media, YouTube, trade shows, webinars, email campaigns, press releases, and other channels.
- Leverage vendor relationships and applicable business-development funding resources.
- Define, articulate, and promote the Retail Information Systems brand using sales wins and customer relationships for public relations, website content, sales collateral, case studies, and white papers.
- Plan, direct, and execute interactive and digital marketing campaigns, and serve as the primary contact for the company's digital marketing firm.
- Create and coordinate publication of the marketing campaign calendar with inside sales and direct sales teams.
- Write copy for sales and marketing collateral, public relations, and social marketing.
- Drive marketing automation across the business, including lead nurturing, lead scoring, sales enablement, and lead management.
- Create benefits-focused proposal templates for new-customer, existing-customer upgrade, and renewal sales.
- Strengthen marketing program performance through reporting, including Microsoft Dynamics CRM dashboards and business insights, and establish a process for continuous improvement.
- Present campaign overviews to sales teams before kickoff so stakeholders have the tools needed for follow-up.
- Grow the prospect database and deepen relationships with current database members through online and other communications.
- Collaborate with inside sales on call scripts, campaigns, and talking points.
- Oversee the marketing budget and return-on-investment reporting.
- International experience or exposure.
- Experience with Microsoft Dynamics CRM 2013.
About the company
Retail Information Systems provides cost-effective, configurable Point of Sale and Inventory Control software and hardware for retailers worldwide. Their offerings include consulting, project management, store operations, merchandising, business intelligence, in-house customization, eCommerce integration, website design, and mobile POS tools. They differentiate through long in-house support and deep Retail/IT expertise, supported by partnerships with Retail Pro Diamond, NCR CounterPoint, Conductiv, and Retail NEXT to deliver end-to-end solutions. Their goal is to help retailers grow by delivering a complete, supported mix of software, hardware, and services that improve operations, data insights, and smooth eCommerce integration.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Houston, Texas
Founded
1995
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Simplify's Take
What believers are saying
- RIS refreshed its website in June 2026, signaling active product and services positioning.
- Priority Software's 2023 partnership expands RIS into omnichannel order management and replenishment workflows.
- Retailers still need configurable POS and inventory systems, fitting RIS's core offer today.
What critics are saying
- Shopify, NCR Voyix, and Oracle Retail compress pricing through broader platforms and deeper integrations.
- RIS's public footprint is thin, signaling limited scale and weak hiring momentum versus competitors.
- Dependence on reseller partnerships like Priority Software creates revenue concentration and channel conflict risk.
What makes Retail Information Systems unique
- RIS offers configurable POS, inventory control, implementation, and custom programming from Houston, Texas.
- RIS serves specialty shops and large chains worldwide with integrated eCommerce and mobile inventory.
- RIS signed Priority Software reseller agreement in November 2023, extending ERP-style retail functionality.
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Benefits
Health Insurance
Paid Vacation
Company News
Priority Software announces new reseller agreement with us-based Retail Information Systems (RIS).