Product Marketing Manager
TikTok
Product Marketing Manager
TikTok
Short-form video platform with ads
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last. You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners. The Global Accounts Product Strategy and Client Solutions team (PSO) sits within the Global Business Solutions (GBS) organization, and is responsible for driving adoption and revenue across TikTok’s core monetization products. We empower TikTok's largest advertisers globally, serving as the "Voice of Product" in Market, and the "Voice of Market" in Product. Our focus is to accelerate adoption across sales teams and advertisers by connecting product excellence to revenue outcomes. - Translate central product strategy into actionable client solutions that drive adoption and revenue. - Represent the customer, delivering insights and structure that improve GTM rigor and product readiness. - Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities. About the role We are seeking an experienced Product Marketing Manager, Global Accounts & Agency to lead GTM strategy and adoption planning for TikTok’s core monetization products. You will partner with sales, product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy. To the Market, you will conduct product-centric analyses to identify opportunities and more effective solutions with clients. To Product, you will represent the customer and ensure the roadmap is aligned to our largest clients' business goals. You will own the full GTM lifecycle (inbound, testing, and outbound), working across Product, Sales, and Enablement teams to bring new platform capabilities to market and drive adoption across all sales segments. Responsibilities 1. Product Strategy and Go-to-Market Execution - Lead GTM planning and execution for TikTok’s platform and core products. - Translate central product strategies into vertical and client-specific activation plans that accelerate adoption and revenue impact. Ensure business needs and market dynamics are reflected in roadmaps and prioritization. - Map product priorities against clients' business and media goals. Define clear product positioning and messaging that highlight advertiser value and growth outcomes. - Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables. - Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns. 2. Cross-Functional Collaboration - Partner with Product, Sales, and PSO to align priorities, readiness, and market needs. - Partner with Central PSO, Product Management, Sales, and other cross-functionals to unblock revenue opportunities by addressing technical, operational, and policy challenges. - Work with cross-functional teams to connect platform adoption metrics to revenue performance. - Serve as the primary GTM liaison for Global Accounts, consolidating feedback and ensuring central alignment on local priorities. 3. Inbound Research and Testing - Lead inbound research to identify key adoption barriers, user needs, and market opportunities. - Facilitate client testing within alpha and beta testing programs to validate value propositions and collect early performance results. - Translate test learnings into actionable insights for product improvements and scaled rollouts. 4. Insights and Performance Tracking - Define adoption goals, revenue impact metrics, and performance dashboards that clearly measure success. - Monitor platform adoption across verticals and sales teams to identify opportunities to increase usage and monetization. Surface and scale best practices globally. - Consolidate feedback and insights into the Weekly Business Review and Monthly Market Insights Report. - Conduct product-centric analyses to surface opportunities and improve effectiveness of client solutions.
Minimum Qualifications - BA/BS degree or equivalent experience. - 5+ years of experience in product marketing, product management, GTM strategy, or strategy & operations, preferably in digital media or advertising, with a track record of growth and progression in prior roles. - Proven ability to translate central product strategies into client solutions with measurable revenue results. Demonstrates passion and know-how to deeply understand the market, customers and competition. - Excellent communication and stakeholder management skills, with the ability to bring clarity and alignment in ambiguous environments. Experience managing cross-functional launches, including product testing and adoption campaigns. - Strong and pragmatic analytical skills, with the ability to connect insights to actionable next steps. - Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes. - Highly organized, outcome-driven, self-motivated and comfortable working in a fast-paced, evolving environment. Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion. Preferred Qualifications - STEM or MBA degree - Strong preference for work experience with digital advertising or SaaS platforms, or management consulting firms. Industry experience in Automotives, CPG, and/or 3P Ecommerce Marketplace a plus. - Experience with performance media/marketing, signals integration (pixels, API, etc), AI for creative or ad placement products, and/or working at a top 6 global agency a plus. - Strong preference for candidates with both product and commercial backgrounds, for example as a Product Manager, or having both prior Engineering and Sales / Commercial Operations roles. - Skilled in collaborating across GTM, Product Strategy, and Product organizations across multiple regions and business units to drive execution at scale. Strong ability to translate technical features into business value for commercial audiences. - Demonstrated success launching Tier 1 products at leading technology companies, aligning product adoption initiatives with revenue and performance metrics.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $121600 - $272000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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