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Publicis Groupe

Runs advertising and digital transformation services

Consultant GEO / LLM - h/f, CDI

SEO MarketingConfirmed live in the last 24 hours
Full-timeParis, FranceNo salary listed

About the Job

Requirements

  • At least 5 years of confirmed experience in SEO and/or GEO, ideally gained on multi-brand or multi-entity accounts.
  • Ability to lead cross-functional topics involving multiple stakeholders across houses, divisions, and group leadership.
  • Ability to explain and present complex analysis clearly, at a high level, and in an actionable way.
  • Fluent spoken and written English.
  • Knowledge of LLM citation and crawling mechanics, including retrieval-augmented generation, semantic structuring, and chunking.
  • Knowledge of AI visibility audits and measurement frameworks, including share of voice and citation-to-link ratios.
  • Knowledge of structuring reusable playbooks and methodologies at scale.
  • Knowledge of multi-brand organization needs, including governance, consolidation, and group reporting.
  • Familiarity with GEO and AI visibility platforms such as Profound and Peec AI.
  • Familiarity with Google tools and generative AI tools, including Analytics, Search Console, ChatGPT, Perplexity, Gemini, and Claude.
  • Familiarity with data visualization and reporting tools such as DataStudio, Looker Studio, and PowerPoint.

Responsibilities

  • Define the group-level GEO strategy in alignment with the needs of each house.
  • Conduct cross-house and cross-division AI visibility audits, including share of voice, mapping and qualification of cited sources, and citation-to-link ratios.
  • Consolidate local GEO initiatives from the different houses into a group-wide perspective and roadmap.
  • Design reusable GEO playbooks that capture best practices identified across the houses.
  • Present high-level analyses to leadership, including steering committees and group executive committees.
  • Prioritize initiatives according to each house's maturity and specific needs.
  • Collect and centralize AI visibility data across the group.
  • Build prompt typologies by persona and market for the different houses.
  • Define and monitor group-level AI visibility key performance indicators.
  • Compare data across houses to identify synergies and shared optimization opportunities.
  • Raise awareness and train SEO and content teams from the different houses on GEO.
  • Serve as the GEO and LLM point of reference for stakeholders across the group.
  • Monitor developments in generative engines and AI usage.
  • Propose projects, including automation, tooling, and new services, to advance the group's GEO maturity.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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