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Full-Time

Director Brand

UK and Emerging Markets

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consumer Software

Senior

London, UK

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Marketing
Asana
Data Analysis
Requirements
  • BA/BS degree or equivalent practical experience
  • Proven marketing experience at a brand advertiser, agency, media company, product marketing, performance marketing/demand gen
  • Understanding of the programmatic advertising industry and AdTech ecosystem
  • Clear understanding and experience working with and presenting to sales teams
  • Compelling storyteller obsessed with performance motivated to simplify complexity
  • High EQ with the ability to build relationships across large teams and thrive in fast-paced environment
  • Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content
  • Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must
  • Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
  • Able to work independently/autonomously and communicate up, down and laterally to project stakeholders
  • Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda
  • Experienced developing and managing a team
  • Proficiency across multiple marketing tools/systems a plus: Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana Bizible, Excel, Tableau
  • Fluency in another language is preferred
  • Mix of B2B/B2C background a plus
Responsibilities
  • Develop and execute comprehensive go-to-market strategies for the UK and emerging markets
  • Be a true business partner to the UK and Spanish leadership teams as a trusted subject matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives
  • Collaborate with the broader marketing team (PR, Events, Digital, Performance Marketing, Research & Insight) to support the execution of 360 degree program launches in UK, and our emerging markets such as Spain and MENA
  • Understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions
  • Present insights to European business leadership in monthly measurement meeting integrating results from PR, digital, sponsorships, events and align on most impactful marketing initiatives
  • Establish marketing KPIs for the markets; report on metrics; collaborate with local and marketing leaders to continuously optimize in market plans
  • Present an informed POV to cross functional team and senior business leaders to ground our marketing initiatives in a broader business context
  • Balance long-term strategic thinking with short-term executional excellence
  • Support the wider EMEA team on broader regional marketing programs on an ad hoc basis, as they arise
  • Nurture a team culture of constant learning and improvement, bringing and supporting new ideas

The Trade Desk provides a demand-side platform (DSP) that allows advertisers to purchase digital advertising space automatically across various channels, including display, social media, and connected TV. The platform uses real-time bidding (RTB) to facilitate live auctions for ad impressions, giving clients the ability to optimize their campaigns effectively. What sets The Trade Desk apart is its focus on transparency in measurement and reporting, enabling advertisers to see the performance of their campaigns clearly. The company's goal is to empower advertisers to make informed decisions and achieve better results with their ad spending.

Company Stage

Series C

Total Funding

$318.6M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

6%

1 year growth

14%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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