Business Director - Tobacco
About the job
- Significant experience in professional client relationship management is required.
- Must be strategically sound and able to understand brand strategy and the process of delivering an above-the-line campaign; previous experience with fast-moving consumer goods is beneficial.
- Must have experience working with multiple external agencies, such as digital, media, public relations, and experiential agencies.
- Must be able to work with other agencies to deliver an integrated communication campaign.
- Must have a persuasive and confident approach to creative projects.
- Must have excellent written and oral communication skills.
- Must have effective team management capabilities.
- Must have keen attention to detail and budgetary restraints.
- Must have full awareness of creative processes and techniques, including above-the-line and digital platforms.
- Take a lead in clients’ marketing and advertising strategies.
- Lead a team to provide the highest level of client service.
- Liaise with clients, including marketing managers, at a senior level on a day-to-day basis.
- Promote the expansion of business with existing clients.
- Work with others within the agency to generate new accounts.
- Complete projects to a specific schedule and within an agreed budget.
- Push clients and the agency creatively and strategically.
- Coordinate the resources needed to service projects, build strategic operational plans, and balance client expectations with creative execution.
- Ensure smooth campaign production, from briefing designers and copywriters to managing budgets and potentially a team of executives.
- Attend client meetings and presentations, new business presentations, planning sessions, and brief-taking meetings at client offices as required; occasional travel is usually required.
- Previous experience with fast-moving consumer goods.
About the company
Wunderman Thompson blends creative advertising, data-driven consultancy, and technology to drive growth for brands. It delivers creative campaigns and brand strategies, uses data and insights to help businesses transform, and offers technology solutions such as WaterLight, a product that converts salt water into electrical power. The company earns revenue through project-based fees, retainers, and performance-based incentives. It differentiates itself with an integrated approach that combines creativity, data, and technology, backed by global clients and award-winning work. Its goal is to help ambitious brands grow by delivering measurable, impactful results.
Company Size
5,001-10,000
Company Stage
M&A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1958
Get referred to Wunderman Thompson
See people who can refer or advise you
Simplify's Take
What believers are saying
- VML won Kohl's digital transformation work, signaling sticky enterprise demand in 2025.
- Healthcare and B2B remain strong; VML cites these as core growth categories.
- VML kept winning awards in 2026, including Gold at the ANDY Awards.
What critics are saying
- WPP cut hundreds of jobs in 2026, with VML employees notified directly.
- The FTC and eight states sued WPP in April 2026 over ad-buying practices.
- VML's brand is gone; integration into VML creates execution risk and identity drift.
What makes Wunderman Thompson unique
- Wunderman Thompson lives on inside VML, uniting commerce, data, and creative scale.
- VML combines 30,000 people across 64 markets, giving global delivery depth.
- WPP Open gives VML proprietary AI tooling with OpenAI, Claude, and Gemini.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Paid Vacation