Vice President of Product Management

Position Summary

This role is not eligible for immigration sponsorship.

Great technology starts with great people. At Samsung, we're building products and experiences that reach millions of people around the world every day. Behind every innovation is a team driven by curiosity, collaboration, and a passion for what's next.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission is to integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

We take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.

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Role and Responsibilities

 NASB (North America Service Business) is part of Samsung Global Service Business Team focuses on the B2B and B2C software products and services available on our Smart TVs and smart phones including Samsung TV+, Samsung News, Samsung Weather, Samsung Pay, Samsung Galaxy Store, Samsung Art Store. We also manage the advertisements that businesses buy and run across the ecosystem. As part of the service business team, we oversee the #1 Fast Platform, have a massive reach on 180 million consumers in the U.S.

There are three primary business lines within NASB which includes Platform, Ads and TV plus. Platform business is where we negotiate platform access onto our Samsung devices. Ads is how we monetize our ads and data and lastly TV plus is our owned & operated services where we offer services and content directly to our customers.

We are seeking a VP of Product for Samsung Ads, the industry-leading connected TV and cross-screen advertising platform powered by Samsung's unparalleled first-party ACR (Automatic Content Recognition) data. With reach across hundreds of millions of Samsung Smart TVs, mobile devices, and Samsung TV Plus — our free, ad-supported streaming service — advertisers can reach consumers with highly personalized, targeted ads and offers at scale.

This leader will be responsible for the end-to-end publisher and supply platform, inclusive of front end, back end, decision engine, reporting, onboarding, and overall publisher experience to surface ads and offers across Samsung's premium inventory ecosystem.

Key Responsibilities

• Own the end-to-end platform vision and multi-year roadmap for the Samsung Ads publisher and supply platform.
• Set strategy for the publisher experience to include platform front end, back end, adapters (Pre-Bid, SDK, JS, VAST/VPAID), core decisioning, monetization, reporting and billing, and streamlined publisher onboarding.
• Define and champion the long-term product vision for supply-side and publisher-facing products; translate complex publisher and content partner needs into a cohesive, high-impact roadmap.
• Make tradeoffs balancing publisher value, revenue growth, platform scalability, and operational reliability across CTV, mobile, and web inventory.

Product Execution & Delivery

• Translate publisher needs and existing operational workflows into clear product priorities and outcomes to deliver a scaled platform that meets Samsung Ads' aggressive growth targets.
• Drive an API-first product approach that enables extensibility, partner integrations, and internal reuse across Samsung's broader advertising ecosystem.
• Partner closely with Engineering to ensure product requirements align with architectural and operational constraints at Samsung's global scale.
• Work closely with cross-functional partners on data strategy and privacy to integrate Samsung's identity graph and ACR data assets into the platform in a responsible, privacy-forward manner.
• Champion responsible, AI-first product strategies to improve decision quality, automation, and speed to market — leveraging Samsung's unique device and viewership signals.
• Identify and prioritize AI-driven opportunities across publisher product experiences, yield optimization, experimentation, and analytics.
• Establish product-level guardrails for AI use in performance- and correctness-critical environments, including real-time ad decisioning.
• Own key performance indicators (KPIs) and drive end-to-end execution of features within the publisher product suite.
• Act as a senior partner to Engineering, Data Science, Sales, Marketing, Legal, and Operations.
• Communicate complex product strategies and tradeoffs clearly to executives, customers, and non-technical stakeholders.
• Craft compelling product narratives and present strategic updates to diverse stakeholders, including the executive leadership team.
• Represent the product portfolio in executive discussions, publisher and content partner engagements, and strategic partnerships.
• Stay at the forefront of CTV and ad tech evolution, identifying emerging opportunities to keep Samsung Ads ahead of the curve.

People Leadership

• Build, lead, and mentor a high-performing team of senior product leaders and managers.
• Hire, develop, and retain a world-class team of Product Managers, fostering a culture of excellence, ownership, and innovation.
• Foster a culture of clarity, accountability, and customer-centric decision making.
• Lead distributed teams across time zones with alignment and accountability.

Qualifications - Minimum Requirements

• 15+ years of Product Management experience, with significant depth in Ad Tech platforms — specifically supply-side, publisher-facing, or CTV/streaming advertising products.
• Proven experience as a platform owner within a commerce media, retail media, or streaming media advertising business — having either built from the ground up or become intimately familiar with an existing scaled platform.
• Demonstrated experience leading platform or infrastructure-adjacent solutions at enterprise scale, with strong judgment in complex, high-throughput, real-time, or decisioning-driven environments.
• Demonstrated success partnering deeply with Engineering on technically sophisticated products, including programmatic infrastructure (RTB, header bidding, VAST/VPAID pipelines).
• Proven track record as an experienced people manager with a focus on talent development; experience managing people managers and leading multi-layered organizations.
• A history of developing product visions that result in quantifiable business growth and measurable publisher or advertiser success.
• Exceptional problem-solving skills and the ability to turn complex data — including ACR, viewership, and attribution signals — into actionable product insights.
• Excellent executive communication and stakeholder influence skills; able to align cross-functional teams and influence senior stakeholders across a matrixed global organization.

Preferred Qualifications

• Background in connected TV (CTV), streaming media, or device-level advertising platforms.
• Experience integrating identity graphs, clean room technologies, or privacy-preserving data partnerships into a publisher or supply-side platform.
• Experience driving AI-enabled product strategies with a focus on responsible adoption — particularly in yield optimization, content targeting, or audience modeling.
• Technical depth: a background in Computer Science, Mathematics, or a related quantitative field.

Skills and Qualifications

Salary Range Pay Transparency: Compensation for this role, for candidates based in New York City, NY or Mountain View, CA is expected to be between $300,000 and $350,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

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