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Wingstop Restaurants

Runs quick-service chicken wing restaurants

CRM Campaign Specialist

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
Bachelor's
Dallas, TX, USA
In PersonDallas, Texas workplace; lunch is provided in the office Tuesdays and Thursdays.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Three to five years of experience in marketing and/or campaign execution.
  • Strong attention to detail and project management skills.
  • Marketing project management experience.
  • Ability to manage multiple projects in a fast-paced, agile, deadline-driven environment.
  • A degree in Marketing or equivalent.
Responsibilities
  • Deliver accurate and timely campaigns by managing end-to-end execution, including creative requests, legal and brand review, offer creation, asset handoff, content entry, and quality assurance.
  • Assist in creating and quality-assuring campaign briefs.
  • Assist in creating analytics briefs for ad hoc analysis.
  • Create and facilitate campaign timelines within Monday.com.
  • Own email and push content entry and management to support the Next Best Action program.
  • Own the campaign proofing process, ensuring accurate and timely creative.
  • Ensure campaigns use appropriate taxonomy for tagging and measurement.
  • Own internal campaign communications to stakeholders, including the social care team and brand partners.
  • Manage requests, testing, and deployment of rewards and offers with the internal digital and MarTech team.
  • Facilitate campaign calendar updates.
  • Facilitate internal and partnership creative reviews and approvals.
  • Make copy and link edits in Figma as needed.
  • Work with legal to obtain necessary legal reviews and disclosures for communications.
  • Pull available data to support weekly and ad hoc campaign reporting.
  • Proactively identify and act on opportunities to improve campaign development and reporting processes.
  • Own briefing for web and app assets and facilitate creative review and approval as needed.
Desired Qualifications
  • Experience with Salesforce Marketing Cloud or equivalent tools.

About the company

Wingstop operates and franchises quick-service restaurants for guests seeking cooked-to-order chicken meals. Its menu includes classic and boneless wings, tenders and chicken sandwiches, with signature sauces, fries, sides, ranch and bleu cheese dips. Guests order in person, for carryout or delivery; Wingstop provides franchise partners with restaurant technology and brand support. Most locations are franchisee-operated; Wingstop Inc. also runs a smaller group and earns revenue from royalties, franchise and development fees, advertising contributions and company-owned restaurant sales. Wingstop began with its first restaurant in Garland, Texas, in 1994 and is headquartered in Dallas, Texas.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dallas, TX

Founded

1994

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Simplify's Take

What believers are saying

  • Expansion adds operating scale: Wingstop's February 2026 results reported 493 net restaurant openings worldwide during 2025.
  • Employees have targeted support: Wingstop's Morrison Family Scholarship funds education, and its Team Member Foundation addresses unexpected hardship.
  • System sales grew quickly: Wingstop reported 25% compound annual growth over three years through December 2025.

What critics are saying

  • Existing restaurants lost sales: Wingstop's domestic same-store sales fell 7.5% in the July 2026 results, pressuring royalties.
  • Wing prices remain exposed: Wingstop's bone-in wings lack fixed-price markets and represented 19.7% of March 2026 company-restaurant sales costs.
  • Corporate teams face reorganization: Wingstop's April 2026 filing recorded charges for a realignment announced in January 2026.

What makes Wingstop Restaurants unique

  • Menu choice centers on flavor: Wingstop gives its chicken meals 12 signature flavors.
  • Kitchen operations share common technology: Wingstop completed Smart Kitchen installation in all 2,586 domestic restaurants by December 2025.
  • Sports marketing has a league-wide platform: Wingstop is the NBA's Official Chicken Partner.

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