W

Wingstop Restaurants

Chicken wing restaurant chain

CRM Campaign Specialist

Full-Time
No salary listed
Mid
Bachelor's
Dallas, TX, USA
In PersonThe role is onsite in Dallas.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Three to five years of experience in marketing and/or campaign execution.
  • Strong attention to detail and project management skills.
  • Marketing project management experience.
  • Ability to manage multiple projects in a fast-paced, agile, and deadline-driven environment.
  • A degree in Marketing or equivalent.
Responsibilities
  • Deliver accurate and timely campaigns through end-to-end execution, including creative requests, legal and brand review, offer creation, asset handoff, content entry, and quality assurance.
  • Assist in creating and quality-assuring campaign briefs.
  • Assist in creating analytics briefs for ad hoc analysis.
  • Create and facilitate campaign timelines within Monday.com.
  • Own email and push content entry and management to support the Next Best Action program.
  • Own the campaign proofing process to ensure accurate and timely creative.
  • Ensure campaigns use appropriate taxonomy for tagging and measurement.
  • Own internal campaign communications to stakeholders, including the social care team and brand partners.
  • Manage requests, testing, and deployment of rewards and offers to the internal digital and MarTech team.
  • Facilitate campaign calendar updates.
  • Facilitate internal and partnership creative reviews and approvals.
  • Make copy and link edits in Figma as needed.
  • Work with legal to obtain necessary legal reviews and disclosures for communications.
  • Pull available data to support weekly and ad hoc campaign reporting.
  • Identify and act on opportunities to improve campaign development and reporting processes.
  • Own briefing for web and app assets and facilitate the creative review and approval process as needed.
Desired Qualifications
  • Salesforce Marketing Cloud or equivalent tools.

About the company

Wingstop Restaurants is a quick-service restaurant brand specializing in cooked-to-order wings and related menu items. The company franchises and supports restaurants serving wings, chicken sandwiches, fries, beverages, and digital orders. It serves restaurant guests, franchisees, delivery customers, suppliers, investors, and communities across its markets. Its operating model centers on a predominantly franchised restaurant network supported by brand standards, technology, supply chain, marketing, and corporate services. Teams work across restaurant operations, franchise support, food safety, technology, marketing, supply chain, finance, and development. Teams support coordinated daily delivery.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A