Full-Time
Growth Consultant
LTK
501-1,000 employees
Connects brands, creators, shoppers to sales
No salary listed
London, UK
Hybrid
Occasional in-person days; must be eligible to work in the United Kingdom.
 Business & Strategy (1) |
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- 6–8 years of relevant experience in creator-led marketing, digital partnerships, account growth, campaign strategy or a related commercial function
- Strong strategic and commercial judgment, with the ability to connect data to practical growth actions
- Experience owning or materially influencing brand growth, platform adoption or creator strategy
- Strong analytical skills and confidence interpreting performance signals, trends and commercial outcomes
- Excellent stakeholder management and communication skills, especially in cross-functional environments
- Ability to operate autonomously, manage competing priorities and drive execution without direct people management
- Authorization to work in the United Kingdom is a precondition of employment; LTK will not sponsor employment visas at this time
- Own the strategic growth and performance of a defined portfolio of priority brands on LTK
- Develop and lead post-onboarding growth strategies that increase creator adoption, retention, brand investment and long-term program maturity
- Build account growth plans for priority brands, including adoption strategy, campaign expansion opportunities, creator recommendations and investment growth pathways
- Monitor brand health, performance and engagement to identify risks, retention issues and expansion opportunities
- Act as the strategic lead for assigned brands, ensuring they are positioned for sustainable growth within the LTK ecosystem
- Partner closely with Brand Partnerships to prioritise strategic brands and shape the conditions for long-term commercial success
- Identify high-potential growth opportunities using performance signals, market trends, category insight and commercial fit
- Influence internal stakeholders with clear, evidence-based recommendations that improve brand performance and resource prioritisation
- Help connect brand objectives with the right creator, content and commerce opportunities
- Contribute to scalable playbooks, reporting, toolkits and strategic recommendations that improve how LTK grows priority brands
- Analyse creator, campaign and brand performance data to identify trends, risks and optimisation opportunities
- Recommend tactical changes that improve conversion, earnings performance, creator adoption, retention and revenue outcomes
- Support stronger creator-brand alignment by identifying which creators, categories and approaches are most likely to drive results
- Use data and testing to inform growth recommendations and unlock incremental commercial opportunity
LTK operates in digital marketing and e-commerce to connect brands, creators, and shoppers and drive online sales. Its model centers on a proprietary ecosystem that combines technology, growth consulting, global brand partnerships, and broad shopper distribution to monetize creator marketing. Brands receive strategic guidance and data insights, creators use the platform to authentically inspire shoppers with curated messaging, and shoppers experience a more efficient and personalized buying process. Revenue likely comes from commissions on creator-driven sales, brand fees for strategy and data services, and potential advertising on the platform. Unlike some players, LTK differentiates itself through a creator-driven, data-backed ecosystem that scales creator influence across a global network. Its goal is to formalize and expand the creator-based shopping model, turning creator marketing into a measurable, scalable industry and continuing to generate significant online sales growth.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$315M
Headquarters
Dallas, Texas
Founded
2011
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Simplify's Take
What believers are saying
- More than 1,200 brands joined the Brand Platform since November 2025.
- LTK says it doubled EBITDA in 2025 and remained profitable.
- The February 2026 AI rollout taps OpenAI and creator content for shopping intent.
What critics are saying
- February 2026 layoffs show management trimming teams while revenue strategy resets.
- Amazon, TikTok, Pinterest, Google, and Meta can copy LTK’s shopping flows fast.
- If creator commissions stall, LTK’s commission-only model loses its entire growth engine.
What makes LTK unique
- LTK’s March 2026 Quick Collabs compresses creator deals into minutes, not weeks.
- Its 400,000 creators and 8,000 retailers create a dense commerce graph.
- LTK’s OpenAI chatbot and video-first app tie discovery directly to purchase.
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Benefits
Medical, dental, & vision
401k
Flexible work schedule
Parental leave
Team events
Stocked kitchen & bar
Gym membership
Social spaces & game room
Volunteer days
Summer hours
Catered meals
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 6%LTK has launched Quick Collabs, a new feature enabling brands and creators to collaborate more efficiently through flat-fee campaigns. Brands can launch campaigns in minutes, whilst creators can opt in and receive payment within 48–72 hours of posting, eliminating lengthy contracts and complex approvals. The feature addresses growing demand in the $44 billion creator marketing industry, which LTK says is entering a "marketplace era" requiring faster activation at scale. Quick Collabs operates through LTK's Brand Platform, which has attracted over 1,200 brands since launching in November. Founded in 2011, LTK operates a three-sided marketplace connecting creators, brands and consumers. The platform powers $6 billion in annual retail sales and supports 60,000 creator-brand collaborations yearly across its network of 400,000 creators and 8,000 retailers.
Influencer app LTK is rolling out an AI chatbot powered by OpenAI and creator content across its US consumer app. Users can receive shopping advice, discover products and find relevant creators through conversational prompts. The chatbot, trained on LTK's content pool, remembers conversations to personalise recommendations. For example, users searching for running shoes can discover creators who post about running or filter by specific criteria like colour. Creators earn commissions when the chatbot surfaces their product recommendations. The launch follows broader AI shopping adoption across e-commerce, with Amazon, Meta, Google, TikTok and Pinterest developing similar tools. LTK, formerly RewardStyle, built its business on influencer affiliate marketing and is now focused on expanding its brand marketing platform.
LTK, a SoftBank-backed creator commerce platform valued at $2 billion, has laid off staff as part of a strategic reorganisation. The cuts affected a low single-digit percentage of its 550-plus employees, including software engineers and creator relations staff. The Dallas-based company said the restructuring was designed to refocus its business around a revamped brand platform launched in late 2025, which offers features like creator discovery and performance tracking at no cost. LTK generates revenue through sales commissions. Founded 15 years ago by Amber Venz Box, LTK says it's profitable and doubled its EBITDA in 2025. The company has raised over $300 million, with most coming from SoftBank's Vision Fund 2 in 2021. Over 1,000 brands have joined its new platform.
TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts.The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media posts from creators and marketing consultants.With this integration, product links are displayed at the top of a post’s comment section, according to the report.A TikTok spokesperson told Modern Retail that the test involves a limited number of creators, is not an official program and is being used to collect feedback, per the report.TikTok is the go-to platform for beauty purchases, which is the second-most popular category of products purchased on social media platforms, according to the PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media.”The report found that 14% of consumers bought products on social media platforms in the previous 30 days, with apparel being the most common type of product purchased through these channels.The Modern Retail report follows the addition of several other new features to the TikTok platform.On Thursday (Nov. 14), the company said it made its artificial intelligence-powered video generation tool, Symphony Creative Studio, available to all TikTok for Business users. This tool includes features for generating, transforming and scaling content.“Part of TikTok’s Symphony creative AI suite, Symphony Creative Studio aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production,” the company said in a press release.In August, it was reported that Amazon partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. To use this social commerce offering, TikTok and Pinterest users link their profiles from those platforms to their Amazon accounts, enabling them to buy products directly from the ads.In July, global event marketplace Eventbrite partnered with TikTok to help event creators promote their events and sell tickets. The collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos.For all PYMNTS digital transformation coverage, subscribe to the daily Digital Transformation Newsletter
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post along with the direct messages the members of their community receive, LTK said in a Tuesday (Aug. 20) press release. When the LTK DM tool was launched in June, it had one trigger word: “Shop.” This tool was designed to make it easier for creators to share the shopping details of their Instagram posts with their community, as those who comment “Shop” on a post will immediately receive an automated direct message that includes a direct link to the creator’s LTK