Email/CRM Marketing Manager
Updated on 2/14/2024
Xsolla

501-1,000 employees

Data & Analytics

Company Stage

N/A

Total Funding

$914K

Founded

2005

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

15%

1 year growth

32%

2 year growth

59%
Locations
Raleigh, NC, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Salesforce
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels
  • 1-3+ years direct experience with Salesforce Marketing Cloud
  • Thorough knowledge of email marketing best practices, audience segmentation, and methods to maintain list health
  • Strong project management abilities
  • Excellent verbal and written communication skills
Responsibilities
  • Execute and champion personalized, automated and data driven communications
  • Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
  • Partner with creative to optimize and test email design, copy and modules
  • Manage and scale multiple work streams to ensure timely delivery of all campaigns
  • Stay current on competitive email and CRM trends within our market and parallel markets and use that knowledge to guide our email/CRM roadmap
  • Track and share regular reports on campaigns to measure effectiveness and optimize
  • Manage relationships with external agencies
Desired Qualifications
  • Salesforce Administrator Certification
  • Experience at an organization with an entrepreneurial mindset