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Webranking

Independent Italian SEO and web marketing

CRM & Customer Insights Consultant

Data AnalysisConfirmed live in the last 24 hours
Full-timeCorreggio, Italy€26k - €34k /yr

About the Job

Requirements

  • Experience in CRM, marketing automation, customer analytics, ecommerce, or data-driven consulting.
  • Familiarity with segmentation, customer lifecycle, and customer journey concepts.
  • Ability to interpret data and connect findings to business needs.
  • Ability to turn analysis into clear recommendations and concrete actions.
  • Strong communication, presentation, and client relationship skills.
  • Ability to organize work independently and manage deadlines and stakeholders.
  • Curiosity, critical thinking, and attention to the quality of the result.
  • Willingness to learn to use data analytics tools such as Google Analytics 4 and Adobe Analytics.
  • Good knowledge of English, as the role may involve English-native clients.

Responsibilities

  • Analyze CRM, order, campaign, and digital behavior data.
  • Identify segments and opportunities related to lifecycle, retention, reactivation, cross-sell, and customer value.
  • Verify data quality, completeness, and consistency, and make limitations explicit.
  • Translate analyses into insights, priorities, and concrete initiatives.
  • Collaborate with specialist teams to activate segments and first-party signals across CRM, marketing automation, and media.
  • Conduct meetings and presentations, explaining results and implications to non-technical stakeholders.
  • Manage activities, deadlines, dependencies, and open items for assigned projects.
  • Use artificial intelligence tools to accelerate data exploration, query writing and checking, analysis documentation, research, and deliverable preparation, while verifying the correctness and quality of the final result.

Desired Qualifications

  • Experience with platforms such as Salesforce, Salesforce Marketing Cloud, Klaviyo, or equivalent solutions.
  • Knowledge of Google Analytics 4 or Adobe Analytics.
  • Familiarity with SQL or other data analysis tools, including use with artificial intelligence support.
  • Experience analyzing retention, RFM, customer value, or data enrichment.
  • Knowledge of using audiences and first-party signals on Google Ads and Meta Ads.
  • Experience in agencies, consulting firms, or multi-client environments.
  • Familiarity with privacy and consent management.

About the Company

Webranking

Independent Italian SEO and web marketing

Webranking is an independent Italian agency that helps large international brands grow online by providing consulting and development in web marketing, focusing on Search and Display advertising, SEO, Web Analytics, and Conversion Optimization. It works by analyzing client goals and markets to tailor strategies across international markets, and it uses its Greenbox content publishing and eCommerce platform to publish content and manage online commerce. It differentiates itself through Google certifications, active involvement with IAB Europe and IAB Italy, a long history since 1998, and an in-house platform, setting it apart from competitors who rely only on services. Its goal is to help international brands reach more customers online and improve online performance across markets, driving growth through better visibility, engagement, and conversions.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Correggio, Italy
Founded
1998

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