LUXASIA

Luxury beauty brand-building and omnichannel solutions

Senior Boutique Manager

Retail Store ManagementPosted on Nov 13

Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaIn-person

About the Job

Requirements

A minimum diploma or equivalent level of education in a relevant field is required.
At least 3–4 years of relevant work experience in retail, sales, or the fast-moving consumer goods industry, including managerial and team-leading experience, is required.
Candidates must be sales-driven, proactive, and comfortable operating in a fast-paced retail environment.
Candidates must be people-oriented, able to work as part of a team, and maintain a positive mindset and pleasant disposition.
Candidates must be well organized, committed to accuracy, and able to work independently with minimal supervision.
Candidates must be willing to work retail shifts on weekends and public holidays.
Candidates must have fluent oral and written communication skills.
Candidates must have adequate computer literacy, proficiency with Excel, and the ability to read and reply to emails.

Responsibilities

Lead and develop the store team through hands-on management and coaching, ensuring clients receive service in accordance with Guerlain standards.
Identify and analyze business opportunities aligned with strategic goals by researching market trends, customer demand, and competitor activity, and using analytical tools to assess opportunities for growth and sustainability.
Develop the business and monitor store operations and budget.
Develop team members to deliver Guerlain service by modelling the Dare to Be program, providing consistent coaching, identifying development and training needs, partnering with the Field Coach Trainer on individual action plans, identifying and recruiting talent, developing talent, and securing succession plans.
Organize the team according to business needs, delegate responsibilities, translate strategic and business goals into individual actions and objectives, set team and individual targets, and manage performance to achieve them.
Manage and motivate the team, create a positive work environment, empower team members, and encourage innovative solutions.
Ensure monthly boutique sales targets set by the Retail Manager are achieved; distribute targets to team members and monitor daily and weekly achievement rates.
Monitor each team member's retail key performance indicators and work to increase each component with input from the Retail Manager.
Lead and develop the store business through a comprehensive understanding of the business and engagement with relevant stakeholders.
Maximize product-category and universe potential using available visual merchandising, training, client-telling, and event support, and foster synergies between categories.
Build a loyal clientele using client-telling tools and establish a client-centric in-store mindset to improve customer experience and achieve client-repurchase objectives.
Represent the store in the country, understand the business and local market, and suggest actions and recommendations.
Monitor the competitive landscape and market trends.
Lead by example on the sales floor, understand client needs, identify areas for improvement, and maintain awareness of market trends.
Maximize business opportunities through effective sales-floor management, visible support, and compliance with Guerlain standards.
Provide consistent, constructive feedback and coach team members in the moment.
Share monthly replenishment orders with the Retail Manager for approval according to current and future business needs.
Manage tester replenishment orders according to current stock on hand and future needs.
Review monthly counter needs, including Art of Gifting and blotters, and share a consolidated order with the Senior Retail Manager.
Monitor counter-level stock on hand with support from the Senior Retail Manager and Commercial Executive.
Review team-member commissions and incentives monthly and submit them to the Retail Manager for approval.

Senior Boutique Manager

LUXASIA · Kuala Lumpur, Malaysia · Full-time · Posted 2026-11-13

Workplace: on_site

Department: L Beauty - Guerlain

Description

You are THE Guerlain Ambassador. You will lead and develop the store team through inspiring hands-on management and coaching. You will manage and coach your team into building sustainable Client relationships, ensuring that every Client is treated according to Guerlain standards.

As a key responsibility of this role, you will be required to identify and analyze various business opportunities that align with our strategic goals. This entails conducting thorough market research to uncover trends, gauge customer demand, and evaluate competitor activities. By leveraging analytical tools and techniques, you will systematically assess potential avenues for growth and sustainability within our market. You will be directly accountable for developing the business and monitoring your store's operations and budget.

TEAM MANAGEMENT AND DEVELOPMENT:

Develop team members to ensure they deliver the Guerlain service to every Client, through demonstrating and modelling the Dare to Be program. Support them with consistent coaching, identify their development and training needs, and those of their team, partner with Field Coach Trainer to tailor individual action plans,
Identify, recruit and develop talents, secure succession plans,
Organize the team in an efficient manner according to business needs and delegate responsibility,
Translate strategic and business goals into concrete and individual actions and objectives,
Set achievable yet challenging team and individual targets for the store; assess, monitor and manage performance to ensure these goals are achieved,
Manage and motivate the team to drive the business: create positive work environment, empower the team, encourage innovative solution.

CLIENT AND BUSINESS DEVELOPMENT:

Ensure achievement of monthly Boutique sales targets set by Retail Manager
Plan and disseminate targets to team members and monitor daily/weekly achievement rate,
Monitor retail KPI of each team member and work towards increasing each component with Retail Manager input,
Lead and develop the business of the store, by cultivating a comprehensive and strategic understanding of it and relating to all relevant stakeholders,
Maximize the potential of all product categories and universes carried in the store, capitalizing on all available support (visual merchandising, training, client telling, events etc.) and fostering synergies between categories,
Build a loyal Clientele, leveraging all client telling tools,
Establish a client-centric mindset in store to ensure the highest level of customer experienced and achieve client repurchase objectives
Be the voice of the store in your country by understanding business and local market to suggest actions and recommendations,
Be aware of the competitive landscape and market trends,

ROLE MODEL ON SELLING AND FLOOR MANAGEMENT:

Lead by example on the floor, understand the client's needs, identify potential areas of improvement and cultivate a feel for the market trends,
Ensure business opportunities are maximized through efficient sales floor management, being a visible presence and support as well as ensuring Guerlain standards are achieved,
Provide consistent and qualitative feedback, coach team members on the spot
To share monthly replenishment order according to present / future business needs to RM for approval,
To manage tester replenishment order according to current SOH and future needs,
To review on a monthly basis counter needs such as: Art of Gifting, Blottersetc and share to SRM consolidated order,
To monitor SOH at counter level with support of SRM and Commercial Executive,
Review all the member commissions and incentives on monthly basis and share to RM for approval

Requirements

Minimum Diploma or equivalent level of education in relevant field
At least 3-4 years of relevant work experience in retail, sales or FMCG industry with managerial and leading team experiences.
Sales driven and proactive, enjoy operating in the fast-paced retail environment
People oriented and is a team player with a positive mindset and pleasant disposition
Well-organized and committed to accuracy at all levels of details, with ability to work independently with minimal supervision
Willingness to work retail shifts on weekends and public holidays
Fluent in both oral and written communication skills
Adequate computer literacy and proficient with Excel and ability to read and reply emails

Benefits

Market-aligned salary and performance-based incentives
Sales commissions or bonuses for eligible retail roles
Employee Product Privileges
Opportunities for internal mobility across LVMH maisons and regions
Ongoing professional and technical training (beauty expertise, retail excellence, management skills)
Medical insurance coverage, mental wellbeing support
Inclusive & Diverse Culture

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About the Company

LUXASIA

Luxury beauty brand-building and omnichannel solutions

LUXASIA operates as an omnichannel beauty brand-builder in Asia Pacific. It helps luxury beauty brands enter markets and grow by delivering integrated services across luxury retail, online commerce, consumer marketing and analytics, and supply chain management. The company works with a broad portfolio of over 100 brands and has joint ventures with major players like LVMH, Revlon, Puig, Shiseido, and Orveon to extend its reach. Its platform combines on-the-ground retail presence with digital channels and data-driven marketing to manage every step of a brand’s growth in the region. LUXASIA differentiates itself through its scale (15 markets and 2700 employees), deep regional expertise, and a full-suite, end-to-end service offering under one roof. The company's goal is to help luxury brands successfully enter Asia Pacific and expand their market presence, while providing opportunities for its people to grow and contribute as part of a collaborative team.

Company size: 501-1,000
Company stage: Not listed
Total funding: $6.9M
Headquarters: Singapore, Singapore
Founded: 1986

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