The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 23,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our dedicated team as Vice President, Field Sales supporting the ClearChoice Dental Implant Centers brand. For over 15 years, ClearChoice Dental Implant Centers has provided innovative and quality dental implant care to patients across the United States. Each center is focused on the same mission—to provide quality dental implant treatment for people who are looking for a long-term solution to chronic dental issues. ClearChoice Holdings is a provider in practice management services to a network of affiliated same-day dental implant centers. ClearChoice provides administrative and non-clinical services to dental implant centers, and a network of doctor-owned and operated dental treatment centers providing dental implant care (similar to ADMI/TAG). In 2022 we received "Top 150 Places to Work" by the Denver Post.

The Vice President, Field Sales is the senior sales leader for a +25-location, +300-employee, +$200M revenue division of ClearChoice. Reporting to the SVP of Sales Enablement, this role is primarily responsible for designing, executing, and optimizing the division's sales strategy to drive sustainable revenue growth, market share expansion, patient acquisition, and case acceptance performance across the division. While supporting broader business performance, the Vice President's principal focus is leading the division's sales organization, developing high-performing sales teams, and building scalable sales processes, capabilities, and accountability systems that deliver consistent results.

To succeed in an evolving competitive landscape and support ClearChoice's continued growth, the Vice President, Field Sales must be an agile and influential leader who can translate business objectives into effective go-to-market strategies, inspire high-performing teams, leverage data to drive decisions, and lead through change.

A successful Vice President will deliver accelerated sales growth, increased patient acquisition, improved conversion metrics, stronger forecasting accuracy, enhanced team capability, and sustainable revenue performance while serving as a trusted strategic partner.

Key Responsibilities:

Strategic Leadership & Growth

•Serve as the divisional leader responsible for developing and executing sales strategies that drive year-over-year revenue growth, patient acquisition, and market expansion.

•Establish divisional growth objectives and translate them into actionable sales plans across all locations.

•Analyze market dynamics, competitive intelligence, referral patterns, and patient trends to identify growth opportunities and optimize commercial performance.

•Lead the development of sales-focused initiatives that increase case acceptance, maximize revenue opportunities, and improve overall division performance.

•Collaborate with Marketing and corporate partners to align demand-generation strategies with divisional growth objectives.

•Support divisional people and culture initiatives that strengthen engagement, performance, and retention across the sales organization.

Divisional Sales Leadership

•Develop, implement, and continuously refine the division's comprehensive sales strategy.

•Establish annual, quarterly, and monthly sales objectives aligned with company growth goals.

•Lead, coach, and develop the division’s leaders and teams to achieve and exceed performance expectations.

•Own divisional sales performance metrics, including revenue, patient acquisition, consultation conversion, case acceptance, contact rates, pipeline health, and forecast accuracy.

•Leverage data, CRM platforms, analytics tools, and market intelligence to improve sales effectiveness and drive informed decision-making.

•Partner with Marketing and operational leadership to optimize patient conversion funnels and referral generation strategies.

• Develop and oversee sales budgets, forecasting processes, and resource allocation plans.

•Create, implement, and enforce sales processes, standards, best practices, and performance management frameworks.

•Ensure leaders and team members have the training, tools, coaching, and capabilities necessary to maximize performance.

•Drive a culture of accountability, execution excellence, continuous improvement, and patient-focused selling.

•Provide regular forecasting, pipeline analysis, and sales performance reporting to the Division President and executive leadership.

Financial Management & Business Performance

• Lead revenue growth planning and forecasting activities for the division.

•Monitor divisional financial performance with a primary focus on revenue generation, sales productivity, forecast accuracy, and profitable growth.

•Support cost management initiatives that contribute to overall divisional profitability.

•Provide data-driven recommendations to improve financial performance across the division.

Team Leadership & Culture Development

•Build, lead, and develop a best-in-class sales organization capable of achieving ambitious growth targets.

•Coach Regional Directors and General Managers to strengthen leadership capability and performance accountability.

•Attract, retain, and develop top sales talent throughout the division, including Traveling Patient Education Consultants.

•Champion a high-performance culture focused on results, collaboration, continuous improvement, and patient-centered care.

•Create development pathways and support succession plans to ensure long-term leadership strength across the organization.

Travel

60-75%

Annual Pay Range: $175-190k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Annual Pay Range: $175-190k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

About the company

TAG supports a nationwide network of dental and healthcare brands by providing the systems, training, and resources clinics need to run effectively and reach more patients. It operates a shared platform with Aspen Dental, Chapter, ClearChoice, WellNow, and AZPetVet, delivering brands, services, and operational support to streamline practice management and pricing transparency. Unlike firms that only sell equipment or marketing or run independent practices, TAG unites multiple care domains under one umbrella to empower providers with centralized resources. Its goal is to bring better, more accessible healthcare to more people by enabling clinicians and teams to deliver care where patients are across specialties.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

N/A

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Simplify's Take

What believers are saying

September 2026 apps reduce friction and strengthen patient acquisition across Aspen Dental and ClearChoice.
TAG hired Rafeh Masood May 14, 2026, then Orangetheory marketers September 14.
2025 results showed nearly double-digit revenue growth, 12% higher acceptance with AI tools.

What critics are saying

California settled May 7, 2026, imposing $2.3 million penalties and a 36-month monitor.
Regulators now target Aspen Dental's ownership model, threatening California expansion and national MSO economics.
August 2026 restructuring cut 75 jobs, signaling margin pressure and dependence on aggressive efficiency.

What makes The Aspen Group unique

TAG runs five brands across 1,400+ locations and 48 states, unusually broad consumer reach.
Aspen Dental and ClearChoice launched apps on September 14, 2026, streamlining booking, tracking.
TAG pairs AI diagnostics, 3D prosthetics, and clinical training through TAG U.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match

Company News

PR Newswire

Oct 5th, 2026

TAG appoints hospitality executive Miguel Oliveira to lead omnichannel experience

The Aspen Group (TAG), one of the largest healthcare support organisations in the United States, has appointed Miguel Oliveira as senior vice president of omnichannel experience. Oliveira, a hospitality and digital veteran with over 25 years of experience, will oversee the consumer journey across digital, mobile, call centre and CRM platforms. The appointment follows TAG's launch of new mobile apps for Aspen Dental and ClearChoice, aimed at improving patient convenience and control. Oliveira previously led digital, performance marketing and CRM for Hyatt. He holds an MBA from the Darden School of Business at the University of Virginia. TAG supports independent healthcare practices operating more than 1,400 locations across 46 states through five consumer healthcare brands.

Morningstar

Oct 5th, 2026

The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience.

The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience. Provided by PR Newswire Oct 5, 2026, 6:00:00 AM The Aspen Group (TAG) names hospitality executive Miguel Oliveira to lead omnichannel experience PR Newswire CHICAGO, Oct. 5, 2026. Appointment builds on TAG's investment in a more connected patient experience across digital, mobile, call center and CRM CHICAGO, Oct. 5, 2026 /PRNewswire/ - The Aspen Group (TAG), one of the largest healthcare support organizations in the United States, today announced that Miguel Oliveira, a hospitality and digital veteran, has joined the company as senior vice president of omnichannel experience, as TAG continues to invest in making it easier for people to find, access and stay connected to care. In his new role, Oliveira will bring together key parts of the consumer journey across digital, mobile, call center and CRM, helping create a more connected experience from the moment someone begins looking for care through treatment and beyond. His initial focus will include Aspen Dental and ClearChoice. The appointment is the latest investment in TAG's growing commercial organization and follows the launch of new Aspen Dental and ClearChoice mobile apps designed to give patients greater visibility, convenience and control throughout their care. TAG has also recently added senior leadership across marketing and consumer experience as it continues to build capabilities around the patient journey. "Healthcare and hospitality have something important in common: the experience matters at every interaction," said Rafeh Masood, chief commercial officer of The Aspen Group. "Miguel has spent his career understanding how technology and human connection work together to make complex journeys feel simple. That experience will help us keep removing barriers and make it easier for people to get the care they need, however they choose to connect with us." Oliveira brings more than 25 years of experience across hospitality, digital, CRM and revenue growth, most recently leading digital, performance marketing and CRM for Hyatt. Throughout his career, he's built and connected experiences across digital channels, loyalty, customer service and call centers at scale. He holds an MBA from the Darden School of Business at the University of Virginia. "What drew me to TAG is the opportunity to take everything I've learned about creating great guest experiences and apply it to something even more personal: healthcare," said Miguel Oliveira. "People expect experiences to be simple, connected and built around them. TAG has the scale, the brands and the ambition to do that in a meaningful way, and I wanted to be part of building what comes next." About The Aspen Group (TAG) The Aspen Group (TAG) was built on the idea of bringing better health care to more people. Headquartered in Chicago, TAG supports independent health care practices operating more than 1,400 locations in 46 states through five consumer healthcare brands: Aspen Dental(R), ClearChoice Dental Implant Center(R), WellNow Urgent Care(R), Chapter Aesthetic Studio(SM) and Lovet Pet Health Care(SM). TAG invests in its team members through The Aspen Group University (TAG U), providing clinical training, leadership development and career advancement opportunities across its network. For more information, visit teamtag.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/the-aspen-group-tag-names-hospitality-executive-miguel-oliveira-to-lead-omnichannel-experience-302897859.html SOURCE TAG - The Aspen Group The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar. Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees. Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.

PR Newswire

Oct 2nd, 2026

Aspen Dental and ClearChoice launch apps to simplify dental care booking and treatment tracking

The Aspen Group has launched new patient apps for Aspen Dental and ClearChoice Dental Implant Center, aimed at simplifying dental care management. The apps allow patients to book appointments, complete pre-visit steps, view treatment plans, and track progress. Aspen Dental patients can book same-day emergency appointments for issues like tooth pain or broken dentures. ClearChoice users can preview simulated images of potential smile transformations using augmented reality before their first consultation. "Nearly 30 years ago, we started building this business around a pretty simple idea: to be a 'Yes' organisation in an industry full of no's," said Bob Fontana, founder, chairman and chief executive officer of The Aspen Group. Both apps are available free on Apple App Store and Google Play.

Yahoo Finance

Sep 14th, 2026

Aspen Group hires Orangetheory marketing execs to drive growth across 1,400 healthcare locations

The Aspen Group, a Chicago-based healthcare support organisation, has appointed David Chriswick as senior vice president of marketing and Shelly Kaushal as vice president of marketing. Both executives previously held leadership roles at Orangetheory Fitness and The Bar Method. The appointments follow Rafeh Masood's arrival as chief commercial officer in May 2026. Chriswick will oversee marketing for Aspen Dental and ClearChoice Dental Implant Center, whilst Kaushal will focus on ClearChoice. The Aspen Group supports independent healthcare practices across five brands operating more than 1,400 locations. The new hires bring experience in building national brands and driving local market growth. At Orangetheory, they helped expand the fitness chain to over 1,500 studios across 25 countries.

Aspen Dental

May 26th, 2026

The Aspen Group named a 2026 Top Workplaces winner for Culture and Excellence in three categories.

The Aspen Group named a 2026 Top Workplaces winner for Culture and Excellence in three categories. Honors for Professional Development, Work-Life Flexibility and Employee Appreciation highlight TAG's investment in its people and culture CHICAGO, May 26, 2026 /PRNewswire/ - The Aspen Group (TAG), a leading healthcare support organization, today announced it has been named a 2026 Top Workplaces winner for Culture and Excellence in the categories of Professional Development, Work-Life Flexibility and Employee Appreciation. This marks TAG's first year participating in the Top Workplaces program, underscoring the strength of its culture as measured directly by employee feedback. The Top Workplaces awards are based entirely on feedback captured through a research-backed employee engagement survey, reflecting how team members experience the organization's culture. TAG's recognition in Professional Development highlights its continued investment in team members through training and education programs, including The Aspen Group University (TAG U) and the TAG Oral Care Center for Excellence. These platforms support continuous learning, career advancement and clinical excellence across TAG's network. "Our team members are at the heart of everything we do, and this recognition is especially meaningful because it comes directly from their voices," said Jacob Allen, chief human resources officer at The Aspen Group. "In our first year participating in the Top Workplaces program, recognition across professional development, flexibility and appreciation reflects our commitment to building an environment where people can grow, feel supported and do their best work. By investing in our teams through TAG U and our broader learning ecosystem, we're strengthening our ability to support clinicians and teams who expand access to care and, ultimately, improve experiences and results for patients." TAG was also recognized for Work-Life Flexibility, which celebrates organizations that provide employees with meaningful options in how and where they work, and Employee Appreciation, which honors companies that foster a culture of recognition and gratitude. While the awards are based on feedback from TAG's corporate team members, they reflect a broader commitment across TAG's family of brands, including Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio and Lovet Pet Health Care, to cultivate supportive environments where employees feel valued and empowered to support high-quality, accessible care. About TAG - The Aspen Group The Aspen Group (TAG) was built on the simple idea of bringing better healthcare to more people. TAG supports independent healthcare practices operating more than 1,400 locations in 48 states through five consumer healthcare brands: Aspen Dental(R), ClearChoice Dental Implant Center(R), WellNow Urgent Care(R), Chapter Aesthetic Studio(SM) and Lovet Pet Health Care. Combined, the companies serve more than 35,000 patients a day and more than nine million patients each year. For more information, visit teamtag.com, and follow Aspen Dental Group on LinkedIn. SOURCE TAG - The Aspen Group For further information: [email protected]

The Aspen Group

Vice President - Field Sales

About the job