Lifecycle Marketing Specialist

What You'll Be Doing

• Developing and executing email marketing campaigns, push notifications, and SMS messages in Iterable, our messaging tool
• Creating automated marketing workflows and nurture sequences
• A/B testing different messages, mediums, and timing to optimize performance
• Creating personalized experiences based on customer behaviour and segments
• Collaborating across the company on campaigns, whether that’s working with product teams to understand feature updates and product launches or coordinating with sales teams on lead nurturing strategies
• Tracking key metrics like customer lifetime value, churn rate, and engagement rates
• Analyzing customer behaviour patterns and purchase history
• Identify key customer touchpoints and ensure consistent, high-quality communications throughout the lifecycle
• Making data-driven recommendations to improve conversion and retention

Who You Are

• You bring 2+ years of experience in lifecycle marketing or CRM
• You demonstrate a proven track record of building lifecycle marketing programs quickly, with a high level of polish
• You have an strong understanding of customer segmentation, behavioural analytics, and predictive modeling
• You apply a strategic mindset to translate business objectives into actionable marketing programs
• You show a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
• You excel in stakeholder management and cross-functional collaboration
• You use data-driven decision-making skills to explain your impact and inform what to do next
• You are able to write email copy, tweak existing email designs, and support at every stage in the lifecycle marketing process
• You have excellent organizational skills and are highly detail-oriented.
• You have a proficiency in marketing automation platforms like Iterable, HubSpot, Braze, or similar platforms.

Bonus Points

• Leveraged AI tools to scale lifecycle programs more efficiently
• Technical proficiency in SQL, HTML, and marketing automation languages
• Experience marketing financial technology products to SMB customers
• Track record of scaling yourself and your team while amidst a scaling high-growth technology company

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.


We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

The Interview Process:

• Stage 1: A 30-minute Google Meets video call with a member of the People Team
• Stage 2: A 45-minute Google Meets video call with the VP of Growth
• Stage 3: A take-home case study followed by a 1-hour presentation of your solution to our Growth team
• Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team