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Audio at parity: Comscore launches transcript-level targeting and measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn. Proximic by Comscore's new integrations help advertisers programmatically activate across streaming and podcast inventory using episode-level intelligence New York, NY - July 22, 2026 - Comscore today announced integrations across leading streaming and podcast platforms Spotify, SiriusXM, Triton Digital, Acast, and Libysn. Utilizing Proximic by Comscore's transcript-level intelligence, advertisers can now activate brand-safety solutions and AI-powered Predictive Audiences bringing audio closer to the targeting precision on par with display, video, and CTV. With podcasts becoming part of people's weekly routines, especially among 25-34 year olds, who have the highest engagement at 45% tuning in each week*, audio is increasingly representing a larger part of omnichannel media plans. Yet investment has lagged consumer engagement due to a lack of tools for relevance, suitability, and accountability, making it more difficult to evaluate and activate with the same consistency as other programmatic channels. Proximic's expanded audio offering helps to close that gap by moving beyond broad genre tags and demographic proxies to analyze podcast and streaming content at the transcript level. This capability allows advertisers to align campaigns with the actual topics and context of specific episodes, not just the podcast show's broader themes. Using episode-level brand safety and suitability classifications creates opportunities for more relevant ad placements and brand protection grounded in what's being said in an individual recording. "Brands recognize that podcasts are having a cultural moment," said Jessica Trainor, Head of Partnerships, Proximic by Comscore. "By delivering transcript-level intelligence based on what is actually being said during an episode, Proximic is helping advertisers invest with confidence and reach listeners in the moments and environments that matter." "Audio advertising is scaling quickly because the infrastructure around it is rapidly developing - from premium inventory and programmatic activation to audience targeting, measurement and brand suitability," said Sherene Hilal, Chief Ad Product and Technology Officer, SiriusXM and AdsWizz. "SiriusXM Media and AdsWizz were early supporters of Proximic by Comscore's audio capabilities, validating the value of these tools with advertisers and platform customers from the start. By bringing the rich signal from transcript-level intelligence to a global platform integration, we give buyers even more context, control and confidence as they activate across tens of millions of premium podcast episodes globally." "Podcast advertising isn't just an afterthought anymore; it's a core buy," said Valerie Reimer, SVP Business Development & Strategic Partnerships at Acast. "By bringing Proximic by Comscore's transcript-level intelligence to Acast, we're giving advertisers the granular control they've been asking for. It allows brands to activate across our inventory with the absolute contextual confidence they've come to expect." "Podcasting is a very high engagement media environment, and advertisers increasingly want to make it a more meaningful part of their plans," said John Rosso, President and CEO, Triton Digital. "But the medium is highly fragmented, and buyers need better ways to identify the right content and context for their message. Triton is pleased to enable Comscore's transcript-level intelligence, helping advertisers bring greater precision, relevance and confidence to their audio investments." *Source: Comscore Plan Metrix Multi-Platform (Desktop and Mobile), Base: A18+, Target: Audio/Video/Books, Online Audio/Video, Podcasts, Listen to podcasts during typical week, April 2026. About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. About Triton Digital Triton Digital(R) is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics(R), the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com. About Acast Acast is the global authority on podcasting, building the infrastructure that serves as the single point of entry for the whole industry. This enables creators to grow and monetize across audio, video, social, and beyond, and brands to buy at scale - without walls or borders. As the world's largest pure-play podcast company, comScore connect 140,000+ storytellers with 4,000+ advertisers globally. Listed on Nasdaq Stockholm (ACAST).

Comscore announces partnership with Amazon DSP. The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently. Comscore, a global company in measuring and analysing consumer behaviours, has announced a strategic integration, making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward, high-performance targeting across CTV, web and mobile inventory, driving incremental, non-endemic reach and measurable outcomes through seamless execution. The capability empowers brands to execute audience strategies that are resilient to identity disruption and compatible with premium environments like CTV, where deterministic identifiers can be limited. Making privacy-forward contextual and predictive audiences available across channels helps normalise and scale these approaches - reducing fragmentation and accelerating adoption. "The future of premium media isn't built on static segments. It's built on real intelligence," said Rachel Gantz, Managing Director of Proximic by Comscore. "Proximic transforms live content signals and consumer behaviour into predictive audiences engineered to perform inside the most valuable media in the market." "Advertisers are looking for solutions that deliver performance while adapting to a changing addressability landscape," said Pieter de Zwart, Director for Amazon DSP. "By making more addressable audiences available in Amazon DSP, we're expanding the set of privacy-forward tools advertisers can activate seamlessly to reach relevant audiences across channels and drive measurable outcomes." The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently, to reach valuable consumers. As addressability challenges and shifting identity availability continue to reshape digital and CTV advertising, brands are increasingly seeking solutions that can drive reach and performance while maintaining relevance, brand suitability, and operational simplicity. For advertisers, native availability in Amazon DSP is built to reduce activation friction and improve speed-to-market, enabling advertisers to: * Extend beyond endemic signals to reach non-endemic and incremental audiences across premium content environments. * Leverage AI-driven predictive intelligence to fill in addressability gaps, extending reach with more precision. * Activate high-performing contextual and Predictive Audience segments across premium CTV and streaming properties. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Comscore announces native availability of Proximic by Comscore Predictive Audience segments in Amazon DSP. Posted: 1 week, 1 day ago / June 24, 2026 12:44 p.m. UTC Comscore integrates Proximic's ID-free audience segments into Amazon DSP, enhancing privacy-forward targeting and measurable outcomes for advertisers. Quiver AI summary. Comscore has announced a strategic integration that makes its Proximic by Comscore contextual and ID-free Predictive Audience segments available within Amazon DSP. This integration allows advertisers to engage in privacy-oriented, high-performance targeting across CTV, web, and mobile platforms, enhancing their reach and outcomes without relying on traditional identifiers. The initiative responds to the current challenges in digital advertising regarding identity disruption, enabling brands to implement audience strategies that work effectively in premium environments. Comscore emphasizes that its approach transforms live content signals and consumer behavior into actionable predictive audiences. With this development, advertisers can expect improved efficiency and precision in reaching valuable audiences while retaining brand relevance and operational simplicity. Potential positives. * Comscore has announced a strategic integration with Amazon DSP, enhancing its positioning as a leader in privacy-forward, performance-driven advertising solutions. * The availability of Proximic's contextual and ID-free Predictive Audience segments in Amazon DSP enables advertisers to reach incremental audiences efficiently while ensuring compliance with privacy standards. * This integration helps advertisers adapt to evolving identity challenges in digital and CTV advertising, promoting operational simplicity and effective audience strategies. * The partnership highlights Comscore's commitment to innovation and leadership in multichannel advertising, reinforcing its status as a trusted partner in the industry. Potential negatives. * Integration with Amazon DSP may highlight Comscore's dependence on third-party platforms, raising concerns about the company's control over its innovative solutions and market positioning. * Despite claiming to provide privacy-forward solutions, the reliance on contextual and predictive segments may not fully address concerns from advertisers regarding data privacy and compliance in a rapidly evolving regulatory landscape. * The press release does not indicate any new client acquisitions or partnerships, which may suggest stagnation in growth opportunities for Comscore in a competitive advertising technology market. Faq. What is Proximic by Comscore? Proximic by Comscore provides contextual and ID-free Predictive Audience segments for advertisers to enhance targeting strategies. How does the integration with Amazon DSP benefit advertisers? The integration allows advertisers to activate privacy-forward targeting across CTV, web, and mobile, improving reach and measurable outcomes. What are the key features of the Proximic integration? How does Proximic address identity disruption in advertising? Proximic offers audience strategies that are resilient to identity disruption, enabling advertisers to reach relevant audiences effectively. Where can advertisers access Proximic audience segments? Proximic audience segments are now available natively within Amazon DSP for seamless activation and execution. Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here. Quiver Alerts Receive SCOR Data Alerts Get market-moving data, filings, and signals for SCOR in real time. $SCOR revenue. $SCOR had revenues of $93.5M in Q4 2025. This is a decrease of -1.55% from the same period in the prior year. $SCOR hedge fund activity. We have seen 6 institutional investors add shares of $SCOR stock to their portfolio, and 11 decrease their positions in their most recent quarter. Here are some of the largest recent moves: * MILLENNIUM MANAGEMENT LLC added 36,928 shares (+inf%) to their portfolio in Q1 2026, for an estimated $256,280 * BRIDGEWAY CAPITAL MANAGEMENT, LLC removed 27,772 shares (-100.0%) from their portfolio in Q1 2026, for an estimated $192,737 * QUINN OPPORTUNITY PARTNERS LLC removed 15,216 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $98,904 * CITADEL ADVISORS LLC removed 10,955 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $71,207 * GEODE CAPITAL MANAGEMENT, LLC added 10,794 shares (+20.4%) to their portfolio in Q1 2026, for an estimated $74,910 * HERON BAY CAPITAL MANAGEMENT removed 10,112 shares (-100.0%) from their portfolio in Q4 2025, for an estimated $65,728 * BYRNE ASSET MANAGEMENT LLC removed 1,420 shares (-7.1%) from their portfolio in Q1 2026, for an estimated $9,854 To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard. You can access data on hedge funds moves and 13F filings through the Quiver Quantitative API 13F endpoint. Full release. NEW YORK, June 24, 2026 (GLOBE NEWSWIRE) - Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward, high-performance targeting across CTV and web and mobile inventory, driving incremental, non-endemic reach and measurable outcomes through seamless execution. The capability empowers brands to execute audience strategies that are resilient to identity disruption and compatible with premium environments like CTV, where deterministic identifiers can be limited. Making privacy-forward contextual and predictive audiences available across channels helps normalize and scale these approaches - reducing fragmentation and accelerating adoption. "The future of premium media isn't built on static segments. It's built on real intelligence," said Rachel Gantz, Managing Director of Proximic by Comscore. "Proximic transforms live content signals and consumer behavior into predictive audiences engineered to perform inside the most valuable media in the market." "Advertisers are looking for solutions that deliver performance while adapting to a changing addressability landscape," said Pieter de Zwart, Director for Amazon DSP. "By making more addressable audiences available in Amazon DSP, we're expanding the set of privacy-forward tools advertisers can activate seamlessly to reach relevant audiences across channels and drive measurable outcomes." The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently, to reach valuable consumers. As addressability challenges and shifting identity availability continue to reshape digital and CTV advertising, brands are increasingly seeking solutions that can drive reach and performance while maintaining relevance, brand suitability, and operational simplicity. For advertisers, native availability in Amazon DSP is built to reduce activation friction and improve speed-to-market, enabling advertisers to: * Extend beyond endemic signals to reach non-endemic and incremental audiences across premium content environments * Leverage AI-driven predictive intelligence to fill in addressability gaps, extending reach with more precision * Activate high-performing contextual and Predictive Audience segments across premium CTV and streaming properties Availability Proximic contextual, brand suitability, and ID-free Predictive Audience segments are now available for activation in Amazon DSP. About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.