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Journey Further

Discovery-led growth consulting for brands

Influencer Specialist - Integrated Influencer

Brand & Creative MarketingPosted on Nov 10
Full-time£28k - £35k

About the Job

Requirements

  • Experience in gaming influencer marketing, creator partnerships, talent management, or social media agencies, with a strong understanding of gaming creators, platforms, communities, and campaign delivery.
  • Experience working in fast-paced agency environments and under tight deadlines.
  • Demonstrated experience in influencer marketing within the UK and US markets.
  • Confidence and credibility in client-facing situations, including calls and presentations.
  • Strong understanding of how influencer campaigns are planned, activated, and evaluated.
  • Commercial awareness and comfort discussing fees, value, and budgets.
  • Strong relationship-building skills with influencers, agents, and clients.
  • Clear and structured written and verbal communication.
  • Ability to think strategically while staying focused on delivery details.
  • Ability to manage multiple priorities while staying organized and proactive.
  • Curiosity and drive to consistently source new influencer talent aligned to brand growth.
  • Ability to collaborate across other channels, such as public relations and paid media, and with different teams across the UK.

Responsibilities

  • Own day-to-day client relationships across small to mid-sized gaming accounts, while supporting senior managers and directors on larger gaming, entertainment, technology, and SaaS accounts.
  • Act as the main client contact for influencer delivery across assigned gaming campaigns.
  • Lead client calls, status updates, creator reviews, and results presentations.
  • Translate client objectives into clear gaming influencer briefs, including objectives such as awareness, community building, launches, downloads, pre-orders, footfall, sales, or retention.
  • Manage gaming influencer campaigns from brief intake through creator selection, live delivery, reporting, and wrap.
  • Source creators aligned to the brand, audience, game genre, platform, community, and commercial goals.
  • Identify the right mix of gaming creators, streamers, content creators, community voices, reviewers, and niche specialists across platforms such as YouTube, Twitch, TikTok, Instagram, Discord, and Reddit.
  • Build and maintain relationships with creators, agents, talent managers, and gaming communities.
  • Negotiate creator fees, usage rights, whitelisting, streaming rights, exclusivity, deliverables, and content extensions.
  • Manage contracts, briefs, approvals, embargoes, disclosure, platform requirements, and compliance processes.
  • Track budgets, creator fees, production costs, and campaign spend.
  • Monitor live activity across streams, videos, social posts, comments, and community response, and resolve delivery issues quickly.
  • Produce reporting, insights, and recommendations across reach, views, watch time, engagement, sentiment, clicks, conversions, installs, sales, and repeat campaign value.
  • Stay current on gaming culture, creator trends, platform updates, new releases, community behavior, and developments across Twitch, YouTube, TikTok, Discord, Reddit, and emerging gaming spaces.

Desired Qualifications

  • Experience in one or more of gaming, consumer technology, SaaS, artificial intelligence, entertainment, or fintech.

About the Company

Journey Further

Discovery-led growth consulting for brands

Journey Further provides growth partnerships that start with discovery-led strategy. They map the market landscape, generate actionable insights, and translate them into concrete growth actions while measuring outcomes. With 200 specialists across Leeds, London, Manchester, and New York, the firm pursues sustainable, scalable growth for brands that won’t settle. Their approach combines terrain mapping, global collaboration, and an award-winning track record to turn insights into measurable, long-term growth opportunities.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Leeds, United Kingdom
Founded
2017

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