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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Social Media Manager

Full-TimeUpdated on 10/23/2026
$70k - $85k/yr
Senior
Bachelor's
City of Industry, CA, USA
In PersonFull-time, on-site in City of Industry, CA.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • At least 5 years of social media or production experience, including concepting original creative work and executing a creative brief.
  • At least 3 years of experience working in a paid social media role or a relevant field.
  • Be well-versed in Microsoft Office, specifically Excel and PowerPoint.
  • Communicate professionally with clients, both in writing and verbally.
  • Handle multiple projects and prioritize responsibilities.
  • Maintain a high level of accuracy and attention to detail, especially when employing individual processes and procedures.
  • Communicate confidently and clearly and build effective working relationships with internal and external stakeholders.
Responsibilities
  • Support the marketing team in campaign setup across Facebook, TikTok, Pinterest, Snapchat, and other platforms.
  • Carry out basic campaign optimization practices and daily checks.
  • Support A/B testing and present results to the team.
  • Support weekly and monthly analysis in preparation for client update meetings and calls.
  • Analyze and use conversion-tracking data to further optimize and develop campaigns.
  • Serve as the paid social expert for the client on campaign performance and optimization, providing insights into strategies and tactics to achieve business objectives.
  • Plan media based on client briefs.
  • Manage day-to-day implementation, tracking, reporting, and optimization of digital marketing content and campaigns across social media.
  • Research audience preferences and identify current trends.
  • Create engaging text, images, and video content.
  • Design posts to sustain curiosity and create buzz around new events and projects.
  • Perform other duties as assigned.
Desired Qualifications
  • A bachelor's degree in Marketing, Business, or a related field is preferred.

About the company

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Sunny Health & Fitness

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Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Industry, California

Founded

2002

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Simplify Jobs

Simplify's Take

What believers are saying

  • Sunny AI Fitness Coach 2.0 launched August 2025, boosting engagement and personalization.
  • SunnyFit’s March 2026 anniversary promotion shows active user growth and retention investment.
  • The JLL deal positions Sunny for broader connected-fitness sales across US and UK markets.

What critics are saying

  • JLL integration can distract management and dilute margins through 2026.
  • Google Play shows AI Fitness Helper beta, signaling product still requires refinement.
  • A class-action treadmill investigation in December 2025 threatens brand trust and warranty costs.

What makes Sunny Health & Fitness unique

  • SunnyFit app bundles AI coaching with Sunny equipment, reinforcing an integrated ecosystem.
  • The 2025 JLL Fitness acquisition expands Sunny’s UK and European distribution reach.
  • Sunny sells direct-to-consumer, controlling pricing, promotions, and customer relationships.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Sick Leave
  • Paid Holidays
  • Paid Vacation
  • Employee Discounts

Company News

Athletech News
Aug 12th, 2025
Sunny Health & Fitness Launches AI Fitness Coach 2.0

Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.

Business Wire
May 12th, 2025
Sunny Health & Fitness Powers Up Global Growth with UK-Based JLL Acquisition

Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...