Full-Time

Social Media Manager

Posted on 9/4/2024

Away

Away

501-1,000 employees

Designs and sells high-quality luggage

Consumer Goods

Compensation Overview

$95k - $100kAnnually

+ Bonus + Equity Grant

Senior, Expert

New York, NY, USA

Requires in-office presence on Tuesdays and Thursdays.

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Management
Social Media
Marketing
Data Analysis
Requirements
  • Minimum 5 years of direct experience in social media strategy, content creation, and experience in social media marketing, community management, influencer marketing, and/or communications required
  • Demonstrated ability to create social-first photo, video, and/or graphic content in creative, innovative, and unexpected ways — designed to entertain, educate, and engage communities
  • A deep understanding of social platforms, the broader digital landscape, and the unique strategies, audiences, and nuances across each
  • Experience with social analytics, data management, and tracking tools (platform-native insights, Dash Hudson, Emplifi, and others)
  • Strong written and oral communication skills with a keen attention to detail; you are equal parts excellent at writing a witty caption, a creative brief, and a pitch deck
  • You’re comfortable (and excited about) being both in front of and behind the camera
  • Possess an elevated taste level and strong aesthetic judgment; you can convey and execute a vision while maintaining and elevating brand standards
  • You define your path — strategic thinking and problem solving is where you thrive, and you’re not afraid to build from the ground up with no playbook
  • A change agent — in a rapidly evolving landscape, you’re excited to grow and fail fast
  • Team player with a “no task is too small” attitude
Responsibilities
  • Engage our community and bring the Away brand to life on social
  • Manage our social calendar and strategy, continuously evolving and innovating on our brand storytelling and personality — with a keen eye on developing ownable, culture-driving content
  • Ideate, execute, and deliver best-in-class creative and copy, translated across existing and emerging social channels
  • Stay on the cusp of social and cultural trends, with a specific focus on TikTok; identify and create first-to-market content that positions Away as a cultural leader while tapping into timely moments
  • Leverage our data to track, measure, and report on growth, reach, and engagement metrics to guide our overall platform strategy
  • Champion social-first creative — lead social asset tracking and brief management for launches and campaigns, in close partnership with the creative team and across channels
  • Tap into community feedback and consumer trends to plan, test, and launch disruptive social activations and initiatives
  • Identify new platform opportunities and own the strategic development of content and community on those platforms
  • Work closely with brand, partnerships and PR to execute on the product and brand calendar with a focus on omni-channel initiatives
  • Partner with Senior Manager of Influencer and Advocacy to strategically leverage creator content in cohesion with owned content

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories that are practical yet aesthetically pleasing. Away operates on a direct-to-consumer model, selling products through their website and physical stores in major cities, which allows them to control the customer experience and offer competitive prices. They provide a 100-day trial period, free shipping, and returns to enhance customer satisfaction. Away has expanded its reach to several countries and also targets corporate clients through a gifting program. The company's goal is to transform the travel goods market by combining style and functionality while maintaining a strong focus on customer service.

Company Stage

Late Stage VC

Total Funding

$210.1M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Away recognized as one of Fast Company's 'World's Most Innovative Companies'.
  • Growth in corporate gifting market expands Away's market reach.
  • Increased demand for compact and lightweight luggage benefits Away's product offerings.

What critics are saying

  • Departure of key executive Mark Chou may impact leadership stability.
  • Competitors launching TSA-compliant products could erode Away's niche market advantage.
  • Significant discounts may impact perceived brand value and pricing strategy.

What makes Away unique

  • Away offers a 100-day trial period, enhancing customer satisfaction and loyalty.
  • Direct-to-consumer model allows Away to maintain control over customer experience.
  • Away's products combine functionality and style, transforming luggage into a statement piece.

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Benefits

Medical, dental & vision insurance

Life and AD&D insurance

401(k) with a company match

Flexible spending, health savings & commuter benefits

PTO

Paid Parental Leave

Short & Long-term disability

Product stipends and recognition awards

INACTIVE