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Full-Time

Social Media Manager

Posted on 9/4/2024

Away

Away

501-1,000 employees

Sells stylish luggage and travel accessories

Consumer Goods

Compensation Overview

$95k - $100kAnnually

+ Bonus + Equity Grant

Senior, Expert

New York, NY, USA

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Communications
Management
Social Media
Marketing
Data Analysis
Requirements
  • Minimum 5 years of direct experience in social media strategy, content creation, and
  • Experience in social media marketing, community management, influencer marketing, and/or communications required
  • Demonstrated ability to create social-first photo, video, and/or graphic content in creative, innovative, and unexpected ways — designed to entertain, educate, and engage communities
  • A deep understanding of social platforms, the broader digital landscape, and the unique strategies, audiences, and nuances across each
  • Experience with social analytics, data management, and tracking tools (platform-native insights, Dash Hudson, Emplifi, and others)
  • Strong written and oral communication skills with a keen attention to detail; you are equal parts excellent at writing a witty caption, a creative brief, and a pitch deck
  • You’re comfortable (and excited about) being both in front of and behind the camera
  • Possess an elevated taste level and strong aesthetic judgment; you can convey and execute a vision while maintaining and elevating brand standards
  • You define your path — strategic thinking and problem solving is where you thrive, and you’re not afraid to build from the ground up with no playbook
  • A change agent — in a rapidly evolving landscape, you’re excited to grow and fail fast
  • Team player with a “no task is too small” attitude
Responsibilities
  • Engage our community and bring the Away brand to life on social
  • Manage our social calendar and strategy, continuously evolving and innovating on our brand storytelling and personality — with a keen eye on developing ownable, culture-driving content
  • Ideate, execute, and deliver best-in-class creative and copy, translated across existing and emerging social channels
  • Stay on the cusp of social and cultural trends, with a specific focus on TikTok; identify and create first-to-market content that positions Away as a cultural leader while tapping into timely moments
  • Leverage our data to track, measure, and report on growth, reach, and engagement metrics to guide our overall platform strategy
  • Champion social-first creative — lead social asset tracking and brief management for launches and campaigns, in close partnership with the creative team and across channels
  • Tap into community feedback and consumer trends to plan, test, and launch disruptive social activations and initiatives
  • Identify new platform opportunities and own the strategic development of content and community on those platforms
  • Work closely with brand, partnerships and PR to execute on the product and brand calendar with a focus on omni-channel initiatives
  • Partner with Senior Manager of Influencer and Advocacy to strategically leverage creator content in cohesion with owned content

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories, all available through a direct-to-consumer model via their website and physical stores in major cities. This approach allows Away to control the customer experience and offer competitive prices by eliminating middlemen. Their products are not only practical but also stylish, with a focus on durability, as they are designed to last a lifetime. Away enhances customer satisfaction with a 100-day trial period, free shipping, and returns. They also cater to corporate clients through a gifting program, expanding their market reach. Away's goal is to redefine the travel goods market by combining style and functionality while maintaining a strong customer-centric focus.

Company Stage

Series D

Total Funding

$216M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as one of Fast Company's 'World's Most Innovative Companies' and on TIME's list of 'Best Inventions' highlights Away's industry leadership.
  • The company's expansion into global markets like Canada, the UK, Germany, and France indicates strong growth potential.
  • Strategic partnerships, such as with Master & Dynamic, and innovative product launches like TSA-compliant items, demonstrate Away's commitment to staying ahead of market trends.

What critics are saying

  • The travel goods market is highly competitive, requiring continuous innovation to maintain market share.
  • Economic downturns or travel restrictions, such as those seen during the pandemic, can significantly impact sales and revenue.

What makes Away unique

  • Away's direct-to-consumer model allows for competitive pricing and a controlled customer experience, unlike traditional retail models.
  • The company's focus on combining functionality with style sets it apart in the travel goods market, making their products both practical and aesthetically pleasing.
  • Away's 100-day trial period and lifetime product durability guarantee enhance customer satisfaction and loyalty, distinguishing it from competitors.

Benefits

Medical, dental & vision insurance

Life and AD&D insurance

401(k) with a company match

Flexible spending, health savings & commuter benefits

PTO

Paid Parental Leave

Short & Long-term disability

Product stipends and recognition awards