Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a Social Media Manager to join our Marketing team. Want to help us transform the travel experience? The ideal candidate is a highly strategic and creative storyteller who’s excited to push the boundaries of social innovation through an ownable strategy, culture-first creative, and community-centric content. You have a clear vision and POV for what makes social, social — and have an innate understanding of content that grows our cultural awareness, engages consumers, and impacts sales. Day-to-day, you’ll manage the operations of our owned social channels: planning the social calendar, managing the creative and copy (inclusive of campaign briefing, asset tracking from internal and external creative resources, creating content yourself), scheduling posts, tracking trends, and channel reporting. This role will also work cross-functionally to develop social- and community-first content across influencer, paid social, and other digital channels.

We believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. This role reports into the Director of Social and Community as a part of the Brand Marketing team and will require a weekly in-office presence on Tuesdays and Thursdays.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

What you’ll do as the Social Media Manager:

• Engage our community and bring the Away brand to life on social

• Manage our social calendar and strategy, continuously evolving and innovating on our brand storytelling and personality — with a keen eye on developing ownable, culture-driving content

• Ideate, execute, and deliver best-in-class creative and copy, translated across existing and emerging social channels

• Stay on the cusp of social and cultural trends, with a specific focus on TikTok; identify and create first-to-market content that positions Away as a cultural leader while tapping into timely moments

• Leverage our data to track, measure, and report on growth, reach, and engagement metrics to guide our overall platform strategy

• Champion social-first creative — lead social asset tracking and brief management for launches and campaigns, in close partnership with the creative team and across channels

• Tap into community feedback and consumer trends to plan, test, and launch disruptive social activations and initiatives

• Identify new platform opportunities and own the strategic development of content and community on those platforms

• Work closely with brand, partnerships and PR to execute on the product and brand calendar with a focus on omni-channel initiatives

• Partner with Senior Manager of Influencer and Advocacy to strategically leverage creator content in cohesion with owned content

Who you are:

• Minimum 5 years of direct experience in social media strategy, content creation, and experience in social media marketing, community management, influencer marketing, and/or communications required 

• Demonstrated ability to create social-first photo, video, and/or graphic content in creative, innovative, and unexpected ways — designed to entertain, educate, and engage communities

• A deep understanding of social platforms, the broader digital landscape, and the unique strategies, audiences, and nuances across each

• Experience with social analytics, data management, and tracking tools (platform-native insights, Dash Hudson, Emplifi, and others)

• Obsessed with culture, entertainment, and trends — both online and offline

• Strong written and oral communication skills with a keen attention to detail; you are equal parts excellent at writing a witty caption, a creative brief, and a pitch deck

• You’re comfortable (and excited about) being both in front of and behind the camera

• Highly collaborative — you love to work as a team to solve problems, but can thrive when faced with an individual task 

• Possess an elevated taste level and strong aesthetic judgment; you can convey and execute a vision while maintaining and elevating brand standards 

• You define your path — strategic thinking and problem solving is where you thrive, and you’re not afraid to build from the ground up with no playbook 

• A change agent — in a rapidly evolving landscape, you’re excited to grow and fail fast

• Team player with a “no task is too small” attitude

• Passionate about transforming travel (but that’s a given!)

Compensation Package:

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees. We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.

• Salary Range: $95,000.00 - $100,000.00 annually

• This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company

• Equity Grant: commensurate with level determined at the discretion of the company

• Benefits Overview:

  • Medical, Dental and Vision insurance

  • Life and AD&D insurance

  • 401(k) with a company match

  • Flexible spending, health savings and commuter benefits

  • Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)

  • Paid Parental Leave, Short & Long-term disability

  • Product stipends and recognition awards

About Away:

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to three countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies”, has been recognized on TIME’s list of “Best Inventions”, and Inc’s Best Led Companies. To learn more, visit awaytravel.com.

You’ll love working at Away because:

• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. 

• We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.

• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company’s needs evolve.

• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.

• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

EEOC Statement: 

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. 

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].