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Samba TV

Delivers TV audience measurement and insights

Director of Indies

Account ExecutiveConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$350k /yr

About the Job

Requirements

  • Demonstrated ability to perform against quota in a highly competitive market.
  • At least 8 years of experience in advertising, digital media, advertising technology, or data and analytics sales, with a track record selling into or alongside media agencies.
  • Experience building, coaching, and retaining high-performing sales talent, formally or as a player-coach.
  • A player-coach mindset, including continued responsibility for selling and carrying a revenue target while developing others.
  • Deep familiarity with the independent agency landscape and its buyers, decision-makers, and dynamics.
  • A strategic, consultative, and analytical sales approach focused on building client partnerships.
  • Customer-focused leadership with communication, networking, and negotiation skills.
  • Fluency in cross-screen measurement, targeting, and attribution, with the confidence to lead those discussions with senior agency stakeholders.
  • Proficiency in Salesforce and disciplined pipeline and forecast management.
  • Willingness to travel to outside markets and entertain clients during evenings and occasionally weekends.
  • A Bachelor's Degree.

Responsibilities

  • Carry an individual revenue target across strategic independent media agencies, with accountability for pipeline, forecasting, and closing.
  • Lead as a player-coach by closing personal deals while building, coaching, and developing the independent agency segment team.
  • Hire, onboard, and mentor agency sellers; develop the team and establish a high-performing, collaborative culture.
  • Define and execute the go-to-market approach for the independent agency segment, including segmentation, prioritization, packaging, and pricing.
  • Prospect, qualify, close, and scale new agency partnerships across measurement, targeting, and attribution solutions.
  • Deepen relationships with existing agency partners and expand adoption across teams, clients, and product lines.
  • Communicate the company's offerings and value proposition to agencies through email, phone, and in-person presentations.
  • Set targets, forecast, and report on team and individual performance, and establish pipeline and Salesforce discipline.
  • Partner cross-functionally to ensure campaign success and partnership growth, and communicate agency feedback to product and measurement science.
  • Represent the company at industry events as a senior voice and knowledge leader for the independent agency space.

Desired Qualifications

  • Existing current relationships with media-buying decision-makers at independent agencies.
  • Knowledge of the television, online, and mobile advertising industry and data.

About the Company

Samba TV

Delivers TV audience measurement and insights

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company size
201-500
Company stage
Debt Financing
Total funding
$75.7M
Headquarters
San Francisco, CA
Founded
2008

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