Full-Time
Delivers personalized gifts to drive acquisitions
No salary listed
Boston, MA, USA
Hybrid
Strong preference for candidates within approximately 75 miles of Boston; flexible remote work is available.
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Nift helps businesses attract and keep customers by sending personalized thank-you gifts through partnerships with premium consumer apps. Companies pay Nift to deliver these gifts, which motivates users to visit partner businesses and make purchases, creating a closed ecosystem that drives foot traffic and sales at scale. The service works by providing tailored gift offers via a network of app partners, with the business paying for each gift delivered. Nift works with a wide range of clients from local restaurants and bars to larger brands in music, jewelry, and wine delivery, and has introduced over 40 million people to new products. Unlike typical coupon sites, Nift leverages app partnerships to deliver meaningful, personalized gifts that encourage real-world visits. The company’s goal is to help businesses acquire new customers efficiently and boost engagement and sales by delivering valued experiences through its gift-based, app-connected ecosystem.
Company Size
51-200
Company Stage
Series A
Total Funding
$19.5M
Headquarters
Boston, Massachusetts
Founded
2014
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Nift CRO Saket Mehta named to the 2026 ADWEEK 50. Revenue leader recognized for helping scale one of the fastest-growing platforms in commerce media. June 10, 2026 11:27 ET | Source: Nift BOSTON, June 10, 2026 (GLOBE NEWSWIRE) - Nift, the platform helping companies create more value through trusted customer experiences, announced that Chief Revenue Officer Saket Mehta has been named to the 2026 ADWEEK 50, the annual recognition honoring the most influential power players across advertising, marketing, media, and technology. Winners were selected by an external jury of industry executives and reviewed by ADWEEK's editorial team. Since joining Nift less than a year ago, Mehta has helped scale the company's commercial organization, contributing to more than 80% year-over-year profitable growth while expanding advertiser participation and strategic partnerships across the platform. Today, leading consumer platforms including Life360, Cash App, Afterpay, Klarna, Foot Locker, and ParkMobile leverage Nift to create more value for their customers. Each month, Nift powers more than 50 million customer engagement experiences across its network spanning the U.S., Canada, the U.K., and Australia. "What makes this recognition especially meaningful is that it reflects the work of an incredible team and the trust of our partners," said Mehta. "Every day, we have the opportunity to work with leading consumer platforms and brands, to build stronger customer relationships through trusted, opt-in experiences. This recognition reflects what we've built together, and we're just getting started." Mehta has helped scale Nift's partner network and advance a model that helps consumer platforms deepen customer engagement while enabling brands to reach engaged new audiences. Prior to Nift, Mehta led global advertising partnerships and revenue at Block across Cash App, Afterpay, and Square. He also helped build Gopuff's advertising business and held leadership roles at TubeMogul through its IPO and eventual acquisition by Adobe. "Saket joined us at a pivotal moment and immediately raised the bar across our commercial organization," said Elery Pfeffer, CEO of Nift. "He has helped deepen relationships with many of the world's leading consumer platforms and brands while accelerating growth across the business. This recognition is incredibly well deserved." The full ADWEEK 50 list is published in the June 2026 issue of ADWEEK and across ADWEEK's digital and social channels. About Nift Nift helps consumer platforms and publishers create more value in every customer relationship through trusted, opt-in experiences that drive engagement, loyalty, and growth. Consumer platforms including Cash App, Klarna, Dell, Afterpay, Life360, iHeartMedia, Foot Locker, and ParkMobile partner with Nift to introduce customers to consumer brands such as Disney, Sam's Club, Fabletics, and thousands of others through high-value experiences delivered at meaningful moments in the customer journey. Each month, Nift facilitates more than 50 million customer engagement moments across the US, UK, Canada, and Australia. Over the past two years, Nift has ranked on the Deloitte Technology Fast 500 list, reflecting 1,111% revenue growth over three years. Contact Information Nift Media Relations [email protected]
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has seen a 151% increase in net-new customer acquisition in a single quarter through its partnership with gifting platform Nift Networks.
Afterpay partners with Nift Networks to launch exclusive rewards program for 5M+ customers.