S

Spin Master

Toys, entertainment, and digital games producer

Director Channel Development

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeToronto, ON, CanadaCA$139.4k - CA$185.8k /yr

About the Job

Requirements

  • An undergraduate degree in Marketing, Business Administration, or a related commercial field is required.
  • Progressive leadership experience in brand management, product development, and strategic portfolio planning within the consumer packaged goods or toy industry is required.
  • A proven track record of managing multi-million-dollar portfolios and delivering sales growth, market share gains, and profitability is required.
  • Deep expertise in category management, retail channel strategies, pricing structures, and consumer insight analysis across global markets is required.
  • Experience building, mentoring, and leading high-performing marketing teams across multiple geographic locations is required.
  • Demonstrated capability to lead cross-functional development cycles and manage complex stakeholder relationships, including third-party inventors and licensors, is required.

Responsibilities

  • Develop multi-year business, growth, and financial strategies for specialized business lines, including the Value Channel, Grocery/Drug, Plush, and Kids Puzzles.
  • Lead, mentor, and align a multi-location team of brand managers and a cross-functional design and development team.
  • Synthesize shopper, retailer, and competitive market insights to define what is required to win across diverse, global retail channels.
  • Design and execute tailored channel product line plans, optimizing price points and brand assortments to expand market share.
  • Direct relationships, licensing agreements, and product line approvals with third-party partners and external brand licensors.
  • Collaborate with sales, product development, and operations teams to identify new category opportunities and streamline manufacturing efforts.

About the Company

Spin Master

Toys, entertainment, and digital games producer

Spin Master designs and sells toys, entertainment content, and digital games for children. The toys division manufactures and wholesales products to retailers worldwide, featuring brands like PAW Patrol, Bakugan, and Hatchimals. The entertainment arm creates multi-platform shows and characters and licenses content and merchandise, while the digital games unit develops mobile titles such as Toca Boca and Sago Mini with subscriptions or in‑app purchases. The company differentiates itself by owning key IPs across toys, TV/streaming content, and games, enabling a cross‑platform ecosystem that drives sales through integrated content and licensing partnerships, with a goal to build a cohesive children's ecosystem spanning toys, media, and digital experiences.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Canada
Founded
1994

Recently Posted Jobs

Explore more opportunities at Spin Master

See more jobs