Who We Are

We Are Lucky Strike Entertainment, one of the largest and most successful location-based entertainment companies in the World with 360 upscale and traditional Bowling Centers, five expansive and well-located Waterparks, a large Amusement Park in California and 10 upscale Boomers Family Entertainment Centers in major markets.

From a humble beginning with one bowling center in 1997, we redefined an industry and built a powerhouse Company with 14,000 Associates and nearly $1.4 billion in annual revenue. Hospitality is our core and we strive to deliver memorable experiences for every guest on every visit.

When you join Lucky Strike, you join a team of passionate winners and give yourself the best opportunity for sustained career growth and opportunity. It’s not easy to get hired by us – we want only the most talented and committed Managers, but when you do join Lucky Strike, the rewards are abundant.

Overview

***Must attach portfolio with application

On-Site | Miami, FL

We Are Lucky Strike Entertainment.

Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time.

Summary

The Senior Director, Social & Influencer owns the strategy and day-to-day execution of Lucky Strike and AMF's social and influencer programs — leading the internal social team, approving creative before it goes live, and managing the social agency relationship that powers content across Instagram, Facebook, TikTok, LinkedIn, YouTube and Reddit. This hands-on, execution-focused leader partners closely with the Content, Social and Growth Strategy Lead to run a high-output social and influencer engine, from creative briefings and approvals through publishing, agency management and creator partnerships.

What You'll Do

Partner with the Content, Social and Growth Strategy Lead to set format, tone, cadence and growth priorities by platform, and work with the paid agency to run top-performing content through the paid funnel
Lead the influencer and creator strategy across brands, markets and platforms — sourcing, vetting, negotiating and reporting on campaigns in-house and through agency partners; build influencer agency and talent relationships, a brand ambassador program, and set KPIs for reach, engagement and conversion
Oversee day-to-day social publishing, community management and social listening across all platforms, ensuring timely, on-brand responses and escalating issues as needed
Own weekly, monthly, quarterly and annual reporting on social and influencer performance against goals
Directly manage, coach and develop the internal social team, owning workflow, priorities, the content calendar and performance standards
Own day-to-day approval of all social creative and content assets, partnering with brand and creative teams to ensure alignment with campaign direction and brand guidelines
Own the day-to-day relationship with the social content/creative agency, including scope, deliverables, timelines, budget, invoicing and ROI tracking
Partner with brand, PR, events and performance marketing teams on go-to-market planning and execution for major campaigns and seasonal pushes

What You'll Bring

7-10 years of experience in social media, content or influencer marketing, including 3+ years directly managing a team
Track record of results-driven social media efforts and experience owning creative approvals across a high-volume content calendar
Experience managing external agencies, including scope, budget and performance accountability
Deep knowledge of the influencer/creator landscape and social platforms (TikTok, Instagram, YouTube, Reddit and emerging channels)
Strong people leadership, organizational and project management skills — able to coach a team and manage multiple workstreams and priorities at once
Analytical mindset and excellent communication and cross-functional collaboration skills, comfortable using performance data to guide decisions
Experience in retail, hospitality, entertainment or multi-unit/location-based brands, and proficiency in Claude, Microsoft Office and project management tools (e.g., Monday), is a plus
Willingness to travel for quarterly shoots, markets and creator/influencer events

What You’ll Get

At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
Medical, Dental, Vision plans to select from based on your needs
Wellness resources to help you along your wellness journey
401(k) Retirement Plans
Employee Stock Purchase Program
Employee Assistance Program (EAP)
Vacation and Holidays
Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Pay & Benefits

The pay range for this position is $150,000 - $180,000 per year plus bonus, depending on qualifications.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave. More details regarding benefits are available here: Lucky Strike Entertainment Benefits

Lucky Strike Entertainment

Senior Director of Social & Influencer

About the Job

Requirements

Responsibilities

Desired Qualifications

About the Company

Lucky Strike Entertainment

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