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Riot Security

All-in-one data and operations security platform.

Growth Manager Inbound

Performance & Paid MarketingUpdated on Nov 7
Full-timeParis, FranceNo salary listed

About the Job

Requirements

  • At least 5 years of experience in growth or performance marketing, including independently owning strategy and a significant paid budget.
  • Experience running Google, LinkedIn, and Meta campaigns across at least three countries; experience with enterprise account-based marketing campaigns is desired.
  • Ability to read the funnel from click to invoiced annual recurring revenue and to have moved budget based on an incrementality test.
  • Hands-on experience building and demonstrating artificial intelligence workflows for optimization, reporting, and localization.
  • Ability to build conversion-focused assets using artificial intelligence and explain why they worked.
  • Experience working with sales development representatives on lead quality and defending a budget to a leadership team.
  • Motivation to contribute to the cybersecurity mission; cybersecurity expertise is not required.
  • Full professional proficiency in English and native proficiency in French.
  • Based in Paris or willing to relocate.

Responsibilities

  • Allocate spend by market and platform across Europe and the United States, setting customer acquisition cost and cost per lead targets for each market.
  • Run campaigns across Google Search, Performance Max, YouTube, LinkedIn, Meta, Reddit, Microsoft, and test channels for each market.
  • Build account-based marketing campaigns for enterprise accounts using target lists defined with sales.
  • Run incrementality and holdout tests and reallocate budget based on their results, including within the month using short-term performance.
  • Automate campaign optimization with artificial intelligence rather than managing campaigns manually in platform tools.
  • Build automated reporting, script repeatable tasks, and document the processes so they persist beyond individual campaigns.
  • Own and rapidly iterate on creative assets, copy, landing pages, and localization for each market; build most assets using artificial intelligence, including lead magnets and other conversion assets.
  • Contribute to search engine optimization and generative engine optimization strategy and asset creation with the content team.
  • Own acquisition strategy and ground it in the funnel from click to invoiced annual recurring revenue, by source and market.
  • Agree on speed-to-lead, routing, and qualification criteria with sales.
  • Attend the sales floor weekly, listen to calls, adjust targeting based on those calls, and own discussions about lead quality.
  • Turn the strategy into a story that sales can be onboarded on and other teams can align to.
  • Provide a weekly readout to the organization.
  • Present and defend reporting and budget trade-offs to the leadership team.

Desired Qualifications

  • Ideally, experience running account-based marketing campaigns for enterprise accounts.

About the Company

Riot Security

All-in-one data and operations security platform.

Riot Security provides an all-in-one security platform designed to protect a company’s data and operations. It combines technical safeguards with an employee-focused education program, recognizing that people are a key part of security. The platform is easy to use and is deployed by over 400 companies, backed by a 97% employee approval rating, which suggests strong user engagement in security practices. The main differentiator is its emphasis on employee engagement and satisfaction, actively involving staff in the security process rather than treating security as purely IT controls. The goal is to help organizations keep data and systems secure by combining effective protections with high participation from employees.

Company size
201-500
Company stage
Series B
Total funding
$42.1M
Headquarters
San Francisco, CA
Founded
2020

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