Creative Chaos

Builds MVPs for startups and enterprises

Product Marketing Specialist

Product MarketingConfirmed live in the last 24 hours

Full-timeRemote in PakistanNo salary listedRemote

About the Job

Requirements

At least 4 years of experience in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services.
A strong portfolio of landing pages, ad copy, and messaging frameworks.
Comfort working hands-on with writing and editing.
Ability to think about both high-level positioning and detailed headline execution.
Curiosity about startups, finance, and how growing companies buy services.

Responsibilities

Build and maintain the CoCountant messaging guide, including personas, customer pains, value propositions, and proof points.
Translate product features into clear, customer-ready benefits for founders, CEOs, and operators.
Own competitive messaging and maintain clear differentiators.
Partner with writers and marketing to ensure ad copy, landing pages, and nurture emails follow a consistent narrative.
Review and refine drafts for grammar, page flow, clarity of promise, and consistency between ads and landing pages.
Create content briefs that give execution teams the context they need.
Ensure every landing page has a strong hook, proof, and call to action appropriate to the visitor's stage in the journey.
Audit funnels and campaigns for consistency between ads and landing pages.
Own headline and subhead frameworks for repeatable, on-brand copy.
Interview customers, gather case studies, and turn customer language into social proof.
Keep the marketing team aligned to customer challenges including late bookkeeping, slow closes, messy accounts receivable and accounts payable, and cash fluctuations.
Support Sales with decks, one-pagers, and talk tracks that match the website.
Partner with the Product/Service team to translate new features or add-ons into clear marketing collateral.

Product Marketing Specialist

Creative Chaos · Pakistan (Remote) · — · Posted 2025-09-01

Workplace: remote

Department: All Published Jobs

Description

About CoCountant

CoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team.

Why This Role Matters

We have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. Right now we struggle to align our service with customer persona, brand positioning and marketing copy. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence.

What You’ll Do

Messaging & Positioning

Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points).
Translate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators.
Own competitive messaging and keep our differentiators sharp.

Content Strategy & QA

Partner with writers and marketing to make sure ad copy, landing pages, and nurture emails follow a consistent narrative.
Review and refine drafts—not just grammar, but whether the page flows, the promise is clear, and the scent from ad to page holds.
Create content briefs so execution teams write with context instead of guessing.

Conversion Focus

Ensure every landing page has a strong hook, proof, and CTA that matches where the visitor is in the journey.
Audit funnels and campaigns for consistency (no more disconnected ads and pages).
Own headline/subhead frameworks for repeatable, on-brand copy.

Voice of Customer

Interview customers, gather case studies, and translate their words into social proof.
Keep our marketing team aligned to real customer pains (late books, slow closes, messy AR/AP, cash swings).

Cross-Functional Enablement
Support Sales with decks, one-pagers, and talk tracks that mirror the website.
Partner with Product/Service team to translate new features or add-ons into clear marketing collateral.

What Success Looks Like

Writers can draft copy that makes sense without the founder stepping in to rewrite.
Ad copy and landing pages feel connected, with higher conversion rates.
Messaging is consistent across website, email, and sales decks.
We have a clear playbook for each persona and stage of the buyer journey.
Founder time is freed up from being the default “messaging editor.”

Requirements

4+ years in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services.
Strong portfolio of work: landing pages, ad copy, messaging frameworks.
Comfort working hands-on (writing, editing).
Ability to think like a founder: big picture positioning and small details on a headline.
Curiosity about startups, finance, and how growing companies buy services.

Apply

Apply at Creative Chaos

About the Company

Creative Chaos

Builds MVPs for startups and enterprises

Creative Chaos is an integrated technology innovation firm that builds MVPs for startups and Fortune 500 companies, focusing on web applications, mobile apps, and IoT. It uses an MVP Development Framework and a delivery-driven team to turn ideas into testable products quickly. The company operates globally with a network of offices and 300+ full-time associates, delivering full life-cycle technology implementations across multiple industries. Unlike many firms, its differentiation comes from its emphasis on grit, delivery excellence, and a proven MVP process that supports agile development. Its goal is to help startups and enterprises bring their ideas to life by turning concepts into validated, market-ready MVPs through rapid, iterative development.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Everett, Massachusetts
Founded: 2000

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