I

ID.me

Runs a digital ID wallet for online sign-ins

Head of Integrated Partnerships Marketing

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • At least 10 years of partnerships, brand, or consumer marketing leadership experience, including brand partnership deals, activations, and culture activations.
  • Experience leading agency relationships and securing buy-in from senior leadership.
  • A proven track record leading a brand in a business-to-business-to-consumer or multi-audience context, communicating effectively with both enterprise buyers and everyday consumers.
  • Experience managing brand partnerships in a trust-sensitive or regulated environment.
  • Strong creative direction skills, including briefing agencies, giving clear feedback, and maintaining a high creative standard without micromanaging execution.
  • Comfort operating in ambiguity and building foundational systems rather than inheriting a mature brand playbook.
  • Passion for digital equity, security, and accessible identity verification, including for underserved communities.

Responsibilities

  • Lead integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand generation, content, and partner teams.
  • Lead in-real-life and cultural activations for the brand to support transaction growth among veterans, students, teachers, first responders, and future audience priorities.
  • Drive product integration opportunities within sports, entertainment, fashion, and cultural moments to grow brand awareness and transaction revenue.
  • Partner with the Chief Marketing Officer and executive team to shape thought leadership platforms and category-defining narratives around digital identity, fraud prevention, and trusted access.
  • Drive brand and influencer partnership portfolio strategy in support of product, sales, and corporate key performance indicators; lead brand partnerships end to end, including sourcing, negotiation, and account management.
  • Source and manage supporting agencies and third-party agencies for campaign activation.
  • Drive integrated marketing measurement frameworks that validate investment and accountability to the Chief Executive Officer, Chief Marketing Officer, and senior management.

Desired Qualifications

  • Experience in government, healthcare, fintech, or cybersecurity is strongly preferred.

About the Company

ID.me

Runs a digital ID wallet for online sign-ins

ID.me runs a digital identity wallet that lets people prove who they are online once, then sign in to government agencies, health systems, and online stores without repeating the check. In 2018, it became the first identity provider certified to the federal standard for proving a person's identity online, and in 2021 the IRS adopted it for taxpayers' online accounts. Users photograph a government ID and take a selfie, or confirm who they are with an ID.me agent on a video call, and the result is saved for reuse on other sites. Organizations that accept ID.me pay for each check or through subscriptions, and people use it for free. ID.me was founded in 2010 to verify military members for online discounts and is based in McLean, Virginia.

Company size
1,001-5,000
Company stage
Series E
Total funding
$727.3M
Headquarters
McLean, VA
Founded
2010

Recently Posted Jobs

Explore more opportunities at ID.me

See more jobs