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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
St. Augustine, FL, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • A high school diploma or equivalent is required.
  • Previous experience in service, sales, telesales, or guest relations is preferred.
  • Candidates must demonstrate honesty and trustworthiness and pass the appropriate company security clearances.
  • The role requires proficiency in written and verbal English.
  • Candidates must be computer literate and able to operate the property management system to post charges, compute bills, collect payments, and make change.
  • The role requires problem-solving and conflict-resolution skills.
  • Candidates must be able to stand, walk, bend, stretch, reach, see, hear, read, concentrate, think, learn, and communicate for extended periods.
  • Candidates must be able to push or pull 60 pounds unassisted and lift or carry 30 pounds unassisted.
  • Candidates must be willing to work any day or shift, including weekends.
  • Candidates must maintain certification from a responsible authority, as applicable.
Responsibilities
  • Provide excellent guest service in an efficient, courteous, and professional manner while following company hospitality standards, guidelines, and procedures.
  • Execute selling strategies to enhance hotel revenue.
  • Support total front-office operations and act as Manager on Duty as needed or scheduled.
  • Respond immediately to guest requests and maintain thorough communication with management staff.
  • Maintain knowledge of the property, staff, services, operating hours, room types and locations, rates, discounts, frequent-stay programs, reservation procedures, area shopping, dining, entertainment, travel directions, daily events, and operational changes.
  • Use proper phone etiquette and answering procedures.
  • Greet and register guests, provide room assignments, protect guest privacy, and accommodate special requests when possible.
  • Promote and sell hotel services and amenities.
  • Promote repeat business by offering future reservations and recommendations for alternate same-brand products.
  • Identify potential sales leads and contacts through guest interactions and report them to the appropriate person.
  • Keep housekeeping and other departments informed of special requests, late check-outs, and special needs.
  • Check credit cards for validity before the end of the shift.
  • Learn and use the property management system.
  • Balance cash, checks, and miscellaneous departmental transactions at the end of each shift.
  • Assist in food and beverage, housekeeping, laundry, cleanliness, and other departments as needed to support guest satisfaction.
  • Maintain a clean and professional lobby, dining area, and market area, including dusting, vacuuming, cleaning tables, and maintaining stock.
  • Maintain thorough knowledge of emergency procedures and follow safety standards.
  • Identify, report, or immediately correct hazardous conditions.
  • Report unusual occurrences and guest requests to the manager.
  • Use the Service Recovery Log and other required communication logs to relay information between shifts.
  • Follow approved laundry procedures and assist with operating washers and dryers and folding linen when applicable.
  • Perform other duties as assigned.
Desired Qualifications
  • Experience in service, sales, telesales, or guest relations is preferred.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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