Full-Time

Lead Analyst-Digital Category Management

Posted on 11/8/2024

Lowe's

Lowe's

10,001+ employees

Consulting
Consumer Goods

Mid

Huntersville, NC, USA

Ideal candidates should be within a commutable distance from Mooresville, NC, or open to relocation.

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Product Management
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's Degree Business Administration, Marketing, Finance, or related field
  • 6-7 years relevant experience
  • 3-5 years' experience in e-commerce, OmniChannel merchandising/marketing, Brand or Product Management Experience
  • 2-3 years Adobe analytics, PowerBI, Google analytics Experience
Responsibilities
  • In partnership with Category Manager, manage the digital experience strategy for their assigned Merchandising Division, $100M-$400M annually, via aggregation of insights, competitive intelligence, and data driven recommendations
  • Produce weekly insights and present to key partners including but not limited to following up on status of cross functional deliverables, discuss any strategic updates, and partner close with online and core merchandising
  • Regularly present insights and recommendations to cross functional leaders (Dir, DMM, VP) to guide future digital strategies for Lowes.com
  • Partner with Digital Category Management leadership team, or solely lead, the creation of strategic calendars for MDVs for the upcoming fiscal year and share with cross functional teams so they can use the data when creating their calendars
  • Partner across the Digital Commerce organization, working closely with leadership at the Director/Sr Director level to drive technological developments that will enhance their respective MDV experience on Lowes.com
  • Guide Analyst level associates to analyze and leverage customer data, site behaviors, pre/posttransaction data and competitive benchmarking to identify opportunities to improve the Omni-Channel customer experience, including identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, Search Engine Optimization (SEO) and post-transaction results. Lead data analysis on own when needed or to support the project or team
  • Lead Analysts towards successful project completion (6 - 10 projects) to deliver goals and partner with Manager to best address developmental and/or coaching opportunities along the way
  • Provide tactical support specific to in season opportunities to react to near term business trends and drivers
  • Assist creation of strategic calendars for MDVs for the upcoming fiscal year, align with Category Manager and Category Director, and share with cross functional teams so they can use in creating their calendars.

Company Stage

IPO

Total Funding

$136.1M

Headquarters

Mooresville, North Carolina

Founded

1946

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Growing trend of smart home technology integration benefits Lowe's product offerings.
  • DIY home improvement projects popularity presents expansion opportunities for Lowe's.
  • Sustainability trend allows Lowe's to expand eco-friendly product range.

What critics are saying

  • Increased competition from Home Depot's same-day delivery service.
  • Rising raw material costs, especially lumber, affect Lowe's profit margins.
  • Ongoing labor shortage challenges Lowe's staffing despite hiring efforts.

What makes Lowe's unique

  • Lowe's launched the Aging in Place Program in November 2021.
  • Lowe's offers one-hour delivery with Instacart in select markets.
  • Lowe's introduced the MVPs Pro Rewards and Partnership Program.

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