Lead Resource Manager

Summary

Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App Store, Apple Pay, iCloud, Creator Studio, Apple Arcade, Apple Sports, Apple News, Apple Books, Apple Podcasts, Apple Maps, and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better. We are looking for a Lead Resource Manager to join our Operations team. In this role, you will partner with functional leads to assign sufficient and suitable resources to projects, balance workloads and resolve resource constraints across a large group of creatives, producers, or production staff.

Minimum Qualifications

10+ years relevant experience in a resource or project management role within a creative agency or marketing communications organization. Proven experience managing a contingent workforce. Strong understanding of digital and creative campaign workflows, including key roles in design, conceptual advertising, and digital production. Experience with budget allocation and proficiency in modern project management and workspace tools.

Preferred Qualifications

Experience using and driving adoption of project resourcing systems. Advanced Airtable skills; experience with AI-driven resourcing tools. Strategic and detail-oriented, able to balance daily operations with big-picture team efficiency. Adaptable and proactive, thriving in dynamic environments while anticipating future needs and roadblocks. Ability to analyze complex briefs, identify risks, and strategically match the right talent to the right project. Exceptional organizational, diplomatic communication, and people management skills.

Description

The Lead Resource Manager for Marcom LA is the cornerstone that empowers our talent to do their best work across our services brands. By deeply understanding the creative journey, you know how to strategically forecast needs and build the right teams. In our fast-paced environment, your clear communication, diplomatic leadership, and seamless planning will create the space where great ideas can come to life.

Responsibilities

Build strong relationships across creative, production, design, brand, strategy, operations leadership, and vendor partners. Partner with Marcom and Services resource managers to align strategies, share best practices, and maintain a big-picture view of our workforce. Lead weekly stakeholder check-ins to optimize talent utilization, assign projects efficiently, and address resource gaps. Manage contract, vendor, and full-time staffing, proactively overseeing agency relationships, resource burn, and contract lifecycles. Align individual skills and career goals with project needs, carefully balancing workloads across full-time and freelance teams. Collaborate with staffing vendors and internal teams to source, review, and screen new talent. Ensure sourcing partners understand our unique needs and secure top talent across creative, production, design, brand, and strategy. Forecast hiring and freelance needs for quarterly and fiscal year planning, factoring in project roadmaps and seasonality. Mediate resource-sharing challenges with functional and operations leads, conducting necessary risk and opportunity assessments. Oversee smooth onboarding and offboarding for all personnel (FTE, vendors, freelancers) in partnership with Associate Resource Managers. Continuously improve resource management processes and workflows using modern planning tools (ie Airtable) and AI-driven insights.