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Capgemini

Global consulting, technology services, outsourcing

Adobe Marketo Sr Developer

Enterprise ApplicationsUpdated on Nov 14
Full-time

About the Job

Requirements

  • At least 9 years of experience in marketing automation, including at least 3 years in Marketo architecture and leadership roles.
  • Expertise in Marketo configuration, API integrations, and customer relationship management systems.
  • Strong understanding of lead lifecycle, scoring, and nurturing.
  • Proficiency in data governance and marketing analytics.

Responsibilities

  • Design and implement scalable Marketo architecture aligned with business goals.
  • Develop integration strategies with customer relationship management systems (Salesforce or Dynamics), content management systems (Adobe Experience Manager), and other marketing technology platforms.
  • Establish data governance, lead scoring, and revenue cycle models.
  • Build and manage campaigns, workflows, landing pages, and forms in Marketo.
  • Oversee A/B testing, segmentation, and personalization strategies.
  • Ensure compliance with email deliverability and data privacy standards.
  • Customize Marketo using application programming interfaces, custom objects, and advanced configurations.
  • Conduct audits and performance reviews to optimize system efficiency.
  • Provide technical guidance and best practices to marketing and sales teams.
  • Develop dashboards and reporting frameworks for campaign performance.
  • Analyze data to improve lead nurturing and conversion strategies.

Desired Qualifications

  • Marketo Certified Solutions Architect or Expert certification.
  • Experience with Adobe Experience Manager and Salesforce CRM.
  • Knowledge of HTML and CSS for email and landing page customization.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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