Google

Runs Search and YouTube and builds Gemini AI

Group Marketing Manager - Artist and Industry Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNew York, NY, USAIn-person

About the Job

Requirements

A bachelor's degree or equivalent practical experience.
At least 13 years of experience in marketing in music-related fields, such as music labels or digital streaming platforms.
At least 5 years of experience with people management.
Experience with end-to-end business-to-business and business-to-consumer full-funnel marketing.
Experience managing cross-functional or cross-team projects.

Responsibilities

Oversee comprehensive planning, strategy, and execution of global Artist and Industry marketing programs and campaigns to drive user engagement.
Define the strategic roadmap, go-to-market plan, and growth strategies for Artist and Industry partners.
Turn industry-wide problems into compelling insights and influence the product roadmap.
Navigate complex stakeholder networks and manage collaboration with senior executives from the Music team, including Product, Engineering, User Experience, and Partnerships.
Develop positioning, messaging, and data-led proof points to communicate YouTube’s value to the music industry through scaled and high-touch communications.
Develop, manage, and lead a team of marketers; model behaviors and build an organization that values, respects, and draws on different backgrounds and perspectives.
Drive global talent campaigns across complex stakeholder teams as a strategic artist and product marketer.
Manage a team of go-to-market experts, delivering user- and industry-focused execution in collaboration with the cross-functional Music team, spanning Product, Partnerships, and Marketing.
Drive deep and immersive partnerships as well as scaled marketing programs to support viewer growth and positive music industry perception.

Desired Qualifications

Experience managing campaigns with high-profile talent or music artists.
Experience in global roles, consumer marketing, scaling programs to other markets, and delivering impactful communication and campaigns internationally.
Curiosity about the global music industry and the ability to think critically to apply real-world insights to the work.
Passion for youth culture and trends.
Ability to manage a high-output team with multiple high-profile campaigns concurrently.
Ability to analyze data to inform strategy optimizations and own and defend team impact.

Oversee comprehensive planning, strategy and execution of global Artists and Industry marketing programs and campaigns to drive user engagement.
Define the strategic roadmap, go-to-market plan and growth strategies for our Artist and Industry partners. Turn industry-wide problems into compelling insights, and influence product roadmap.
Navigate complex stakeholder networks and manage collaboration with senior executives from the Music team (e.g., Product, Engineering, UX, Partnerships).
Develop positioning, messaging and build data-led proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch comms.
Develop, manage, and lead a team of marketers. Model behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives.

Minimum qualifications:

Bachelor’s degree or equivalent practical experience.
13 years of experience in Marketing in fields related to Music (e.g., music labels, digital streaming platforms).
5 years of experience with people management.
Experience with end-to-end B2B and B2C full-funnel marketing.
Experience managing cross-functional or cross-team projects

Preferred qualifications:

Experience managing campaigns with high-profiled talent/music artists.
Experience in global roles, consumer marketing, scaling programs to other markets and delivering impactful communication and campaigns internationally.
Curiosity about the global music industry and ability to think critically to apply real-world insights to the work itself.
Passionate about youth culture and trends.
Ability to manage high-output team with multiple high-profile campaigns concurrently.
Ability to analyze data to inform strategy optimizations, own and defend team impact.

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Our Artist Marketing team is focused on the mission to make YouTube the best place for every artist and music fan. You will be part of a team that inspires the new generation to fall in love with their favorite artists through iconic music videos, tune in for unmissable, magical artist moments, and deepen their fandom by showcasing the unmatched catalog of music content on our platform. By elevating music culture, you will also strengthen YouTube’s overall relevance in people’s lives now and into the future. Your work will help artists build and grow their audience, and you will be responsible for showcasing this immense value back to our artist and industry partners.

As the Group Artist Marketing Manager, you will act as a strategic artist and product marketer driving global talent campaigns across complex stakeholder teams. You will manage a team of Go-To-Market (GTM) experts, delivering user and industry-focused execution, by closely collaborating with the cross-functional Music team, spanning Product, Partnerships, and Marketing. You will drive deep and immersive partnerships as well as scaled marketing programs, all in service of viewer growth and positive music industry perception.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $219000 - $305000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google.

Bachelor’s degree or equivalent practical experience.
13 years of experience in Marketing in fields related to Music (e.g., music labels, digital streaming platforms).
5 years of experience with people management.
Experience with end-to-end B2B and B2C full-funnel marketing.
Experience managing cross-functional or cross-team projects

About the Company

Google

Runs Search and YouTube and builds Gemini AI

Google runs the world's most used search engine and free services such as YouTube, Android, and Gmail, and it builds the Gemini AI models that work inside them. In 2017, its researchers invented the transformer, the neural network design behind ChatGPT and most other AI chatbots. People use these services without paying, and Google earns most of its money from ads placed beside search results and YouTube videos. Businesses rent computing power and Gemini models through Google Cloud, and Google also sells subscriptions and Pixel phones. Larry Page and Sergey Brin founded Google in 1998 as Stanford PhD students; it is based in Mountain View, California, United States, and is the main business of parent company Alphabet.

Company size: 10,001+
Company stage: IPO
Headquarters: Mountain View, CA
Founded: 1998

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